MicroStrategy Adds 2,530 BTC to Its Holdings, Reaching 450,000 Total Bitcoin

MicroStrategy, a leading business intelligence firm and one of the most prominent institutional Bitcoin investors, has expanded its cryptocurrency portfolio with a significant new purchase.

The company’s Executive Chairman, Michael Saylor, announced on January 12, 2025, that MicroStrategy acquired 2,530 Bitcoin for approximately $243 million. This acquisition was made at an average price of $95,972 per Bitcoin.

With this latest purchase, MicroStrategy’s total Bitcoin holdings have reached an impressive 450,000 BTC. The company disclosed that its total investment in Bitcoin now stands at approximately $28.2 billion, with an average acquisition price of $62,691 per Bitcoin.

The announcement also highlighted the company’s performance in 2025, reporting a Bitcoin yield of 0.32% year-to-date. MicroStrategy continues to solidify its position as a leading institutional advocate for Bitcoin, underscoring its commitment to holding the cryptocurrency as a long-term store of value.

This acquisition reaffirms MicroStrategy’s strategy of accumulating Bitcoin during market fluctuations, further reinforcing its belief in the asset’s long-term potential. The company’s substantial holdings also make it a key player influencing sentiment in the crypto market.