Treasure Global, a US-listed company, launches a $100 million digital asset financial strategy

Nasdaq-listed company and e-commerce platform operator Treasure Global Inc. (NASDAQ: TGL) announced the launch of a $100 million digital asset treasury plan to strengthen its digital infrastructure and support the rollout of its AI consumer intelligence platform. The plan's funding consists of two parts: $50 million from an existing equity financing agreement and an additional $50 million from new strategic institutional investors. The funds will be allocated in phases to acquire blockchain-native assets such as Bitcoin, Ethereum, and regulated stablecoins, aiming to enhance capital efficiency and lay the groundwork for future tokenization, loyalty programs, and blockchain settlement systems.