Worldcoin jumps 41% as BitMine-backed Eightco makes WLD treasury bet

Worldcoin’s price surged following BitMine Immersion’s strategic investment in Eightco’s pioneering treasury plan. The development has positioned the token in the spotlight, fueling optimism about broader corporate adoption.

On September 8, publicly-listed Eightco Holdings Inc. announced it had secured a $250 million private placement, with an additional $20 million strategic investment from Bitcoin miner BitMine Immersion Technologies, to acquire Worldcoin ( WLD ) as its primary treasury reserve asset.

The move, championed by newly appointed Chairman and Wall Street analyst Dan Ives, marks the first instance of a corporation treating the identity-focused crypto asset as a core strategic holding on its balance sheet.

The market’s immediate reaction, sending WLD up over 40%, signals more than just speculative frenzy. It highlights an emerging institutional thesis that in an AI-dominated future, verifiable proof-of-personhood could become a scarce and invaluable commodity.

Betting on the human layer

According to the press release, Eightco is positioning its treasury as a strategic hedge against the identity crisis posed by advanced AI. By allocating $250 million to acquire WLD, the company is betting that Worldcoin’s zero-knowledge proof-of-personhood protocol will become critical global infrastructure.

The vision was echoed by BitMine Immersion, whose separate $20 million strategic investment adds significant weight to the initiative.

“BitMine wants to support and back innovative projects that create value for the Ethereum network. As an ERC-20 native token, World is aligned with Ethereum. World’s unique zero-knowledge Proof of Human credential could be essential to future trust and safety between technology platforms and their billions of human users,” Thomas (“Tom”) Lee, Chairman of BitMine, said.

Per the statement, this investment marks the launch of BitMine’s “Moonshot” strategy, aimed at funding ambitious projects that bolster the Ethereum ecosystem.

The financial transaction was orchestrated by a consortium of major players. The $250 million private placement was led by investment firm MOZAYYX, with financial advisory services from Cantor Fitzgerald. RF Lafferty & Co. acted as the exclusive placement agent. Notably, the deal attracted capital from Pantera, Brevan Howard, Kraken, and the World Foundation itself, indicating broad institutional validation.

Eightco said the offering is slated to close on or around September 11, 2025, pending standard closing conditions and Nasdaq authorization. Upon closing, the company will change its Nasdaq ticker symbol to “ORBS,” a nod to the hardware underpinning Worldcoin’s identity verification system.

Following the announcement, the Worldcoin token experienced extreme volatility, catapulting from a daily low of $1.03 to a high of $1.56. At the time of writing, the token has found support and is trading around $1.49, suggesting traders are anticipating substantial buying pressure from Eightco’s forthcoming acquisitions and are reevaluating WLD’s fundamental value proposition in light of corporate adoption.