- Melanion Capital becomes the first private firm in Europe to adopt a Bitcoin Treasury Operated Company (BTOC) model.
- The firm will allocate €50 million into Bitcoin from its own balance sheet, marking a major private treasury move.
- Melanion plans to offer its BTOC model as a framework for other private companies seeking Bitcoin exposure.
In a major move that could shape corporate treasury models in Europe, Melanion Capital has officially adopted a Bitcoin Treasury Operated Company (BTOC) strategy. This development makes the regulated asset management firm the first private company in Europe to directly implement a Bitcoin-based treasury model . Melanion confirmed that the initiative is fully operated under its own private structure, without relying on traditional passive strategies.
Private Structure Allows Direct Bitcoin Allocation
Unlike public firms, which often face rigid disclosure and liquidity requirements, Melanion’s private framework provides greater flexibility. The firm will apply the BTOC model using its own balance sheet. This allows it to manage liquidity more efficiently and structure Bitcoin exposure to meet long-term capital goals.
The company confirmed that it is raising €50 million in capital to allocate directly into Bitcoin. This move is one of the largest private treasury commitments to Bitcoin across Europe. The board approved this allocation as part of a broader capital restructuring strategy.
Bitcoin Viewed as Core to Capital Preservation
Melanion stated that its shift toward Bitcoin stems from a belief in its role in capital preservation. Company leadership emphasized that Bitcoin is no longer seen as just a hedge, but a foundation for long-term treasury planning. The company’s approach aims to generate outperformance beyond the natural repricing of Bitcoin itself.
Rather than holding Bitcoin passively, Melanion intends to apply advanced capital structuring and treasury optimization. The objective is to extract added value and compound returns, instead of relying solely on asset appreciation.
A Framework for Other Private Companies
Melanion also confirmed that it will offer its BTOC model as a working framework for other private firms. The model has been designed to be scalable and adaptable across various industries. This move follows the company’s prior milestone in launching Europe’s first Bitcoin Equities UCITS ETF in 2021.
The firm aims to use its experience to help private businesses adopt a similar treasury approach. The BTOC model focuses on liquidity design and long-term asset security, aligning with shifts in the current monetary landscape.
Melanion’s decision comes amid increasing institutional interest in Bitcoin. Goldman Sachs recently stated that trillions of dollars are poised to flow into Bitcoin and broader crypto markets. The Melanion treasury model may reflect early positioning ahead of that anticipated capital inflow.
