Rumble's $767 Million Agreement with Northern Data Drives Growth in AI Infrastructure

Rumble Inc. (NASDAQ: RUM) has reached an agreement to purchase Northern Data AG (ETR: NB2), a German-based data center company, through an all-stock transaction valued at $767 million, signaling a significant move into AI infrastructure and cloud services. According to the deal,

will provide 2.0281 of its Class A shares for every Northern Data share, which equates to a 15% markdown from Northern Data’s most recent closing price on the Frankfurt Stock Exchange . The acquisition, anticipated to finalize in the second quarter of 2026, will give Rumble ownership of around 22,400 Nvidia GPUs—20,400 H100 models and 2,000 H200s—along with four proprietary data centers and additional sites in both Europe and the United States .

This agreement is backed by

, the stablecoin company that holds a 48% ownership in Rumble and a majority stake in Northern Data. Tether has pledged to spend up to $150 million on GPU services from the merged company over two years and to invest $100 million in advertising on Rumble’s platform between 2026 and 2027 . This collaboration enhances Rumble’s “Freedom-First” ecosystem, which CEO Chris Pavlovski describes as a commitment to privacy, autonomy, and robust technology infrastructure .

Northern Data’s shareholders, including Tether and entities linked to co-CEO Aroosh Thillainathan, collectively own 72% of the company’s shares and have agreed to exchange their holdings at the offered ratio . The deal also features a possible $200 million cash payout to shareholders if Northern Data completes the sale of its Corpus Christi, Texas data center before the merger is finalized . While Northern Data is currently operating at a loss with negative free cash flow, analysts highlight its 158% year-over-year revenue increase and forecast a return to profitability by 2026 .

Following the news, Rumble’s shares jumped more than 25% in pre-market trading, indicating strong investor confidence in the company’s shift toward AI and cloud technology

. This move is consistent with industry-wide momentum as the need for data centers grows alongside the expansion of AI applications. In the third quarter of 2025, Rumble reported a reduced net loss of $16.3 million and revenue of $24.8 million, though monthly active users fell to 47 million .

The completion of the deal is contingent on regulatory clearance and an independent review of VAT-related issues associated with Northern Data’s offer documents

. If the transaction goes through, Northern Data will be removed from public markets, and its shareholders will own about 30.4% of the newly combined company .