X Product Lead: X Continues to Optimize New User Interest Matching Mechanism

PANews reported on January 20 that Nikita Bier, Head of Product at X and advisor to Solana, stated in a post that over the past six months, X has continuously optimized its new user interest-matching mechanism, enabling users to enter their areas of interest more quickly and move away from the mainstream political news timeline. According to the chart, from July 2025 to January 2026, the average daily usage time of new users increased from about 19 minutes to over 33 minutes, showing a significant upward trend. Bier pointed out that this improvement is expected to solve X's long-standing "account cold start" problem and serve as a key breakthrough for growth.