Adobe increases advertising spending to $1.4 billion

Gelonghui, February 4th – In the face of fierce competition and Wall Street's doubts about the company's failure in the era of artificial intelligence, Adobe increased its advertising investment in 2025, spending $1.4 billion to promote its brand. According to documents submitted by Adobe, its marketing investment increased by more than 30% compared to the previous year, and its advertising expenditure as a proportion of sales is much higher than that of other large technology companies. In recent years, streamlined editing software launched by companies such as Canva and AI media generators like Midjourney have gradually emerged. Since the beginning of 2024, Adobe's stock price has fallen by more than 50%, and on Tuesday, it hit its lowest closing price since October 2019. Investors are questioning whether the company can thrive in the era of artificial intelligence.