Due to increased marketing costs, Estée Lauder's performance guidance for this year is below expectations.
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Gelonghui, February 5th | Estée Lauder announced its fourth-quarter results for last year, with sales reaching $4.23 billion, in line with analysts’ expectations; adjusted earnings per share were $0.89, surpassing analysts’ forecast of $0.83. Looking ahead to this year, the company expects net sales to grow by 3% to 5%, with the midpoint below analysts’ expected growth of 4.3%; adjusted earnings per share are projected to be between $2.05 and $2.25, with the midpoint also below the expected $2.16. Estée Lauder is undergoing a brand transformation by increasing marketing expenditures while also addressing tariff-related pressures.
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