Is GoPro Stock Worth Buying, Selling, or Holding in February 2026?

GoPro Stock: Recent Performance and Outlook

In 2025, GoPro (GPRO) became a focal point for retail investors on Reddit, resulting in a dramatic surge of 73% in its share price on July 23. This upward momentum continued into September before the stock settled down. Despite the cooldown, GoPro still boasts a nearly 15% increase over the past year.

With this context in mind, should the previous year's meme-fueled rally influence your investment decision in GoPro as we enter 2026? Let's examine the company's current position.

Overview of GoPro

Established in 2002 and based in San Mateo, California, GoPro has built a reputation for its rugged action cameras and accessories, engineered to capture high-quality visuals in challenging environments. The brand is especially popular among adventurers, athletes, and digital creators, thanks to its robust, compact, and adaptable products. GoPro's current market value is approximately $163 million.

GoPro cameras are commonly attached to helmets, bicycles, and surfboards, making them a favorite among those who document extreme sports and travel experiences. The devices are known for their intuitive controls and advanced imaging technology.

Although GoPro remains a leader in the niche market for durable, specialized cameras, it is less favored by casual users. The widespread adoption of smartphones—offering convenience and multifunctionality—has limited GoPro's broader appeal.

Major smartphone manufacturers like Apple, Samsung, and Google (Alphabet) have introduced advanced camera features such as 4K video, slow-motion recording, and sophisticated image stabilization, areas once dominated by GoPro.

The meme-driven rally in 2025 propelled GoPro's stock upward, resulting in a 14.8% gain over the last year. However, the stock has declined 28.4% since the start of the year and is currently trading 66.9% below its 52-week peak of $3.05.

GoPro’s Financial Performance

On November 6, 2025, GoPro released its third-quarter financial results. Revenue dropped by 37.1% year-over-year to $162.9 million, aligning with company expectations. The reported loss per share was $0.09, which was deeper than the projected loss of $0.04 per share.

Additional Financial Insights

In its Q3 update, GoPro's management noted a positive cash flow of $12 million, marking the second straight quarter of positive cash generation. Additionally, product sell-through exceeded forecasts by 5%, suggesting steady demand for GoPro cameras.

Looking forward to the fourth quarter, GoPro anticipates revenue around $220 million and a non-GAAP earnings per share of $0.03.

Analyst Opinions on GoPro

Analyst coverage for GoPro is limited, and those who do follow the stock have maintained a cautious stance. Currently, the consensus rating is “Moderate Sell” from just two analysts. Nevertheless, their average price target of $1.30 implies a potential upside of about 25% from current levels.

It's worth noting that the previous year's surge in GoPro's stock was not driven by improvements in the company's fundamentals, but rather by speculative trading activity. While GoPro's financials are showing gradual improvement, they remain unstable. As such, a wait-and-see approach may be the most prudent strategy for now.