SWEET HOME ALABAMA: American Rebel (NASDAQ: AREB) Signs Powerhouse Partnership for American Rebel Light Beer with Industry Titan Gulf Distributing, Securing Statewide Saturation for "America's Patriotic Beer"

AMERICAN REBEL LIGHT BEER EXECUTING THE "DISTRIBUTOR FIRST" STRATEGY: Legacy MillerCoors Network Delivers Immediate Scale, Completing Critical Southeastern Territory to Support Major Retail Chain Wins.

A TIER-ONE ALLIANCE: Gulf Distributing’s 50-Year Legacy and Advanced Logistics Network to Drive Rapid Retail Penetration Across Grocery, Convenience, and On-Premise Channels.

NASHVILLE, TN, Feb. 25, 2026 (GLOBE NEWSWIRE) -- American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB), today 

This partnership marks a . By partnering with Gulf Distributing—a legacy MillerCoors house with over 50 years of market leadership—American Rebel Light Beer secures a powerful platform to service every county in the state.

Gulf Distributing is not just a participant in the market; they are a dominant force. Their network serves a diverse mix of chain retailers, independent stores, military communities, tourism corridors, and high-volume on-premise accounts. This agreement, recently executed on February 13th, seamlessly fills a critical geographic footprint, connecting the Gulf Coast to the Tennessee Valley, and ensures American Rebel Light Beer is positioned for rapid growth in one of the Southeast’s most strategically important beverage markets.

"

," said Andy Ross, CEO of American Rebel Holdings. " Gulf Distributing’s execution standards and multi-division reach make them the ideal partner to accelerate our growth. "

"

," said Todd Porter, President of American Rebel Beverages. "Their statewide footprint, operational discipline, and ability to build brands across grocery, convenience, and on-premise channels give us a strong foundation. ."

American Rebel selected Gulf Distributing because they embody the operational rigor required to build a national brand.

• Deep Roots: Tracing its roots to the early 1970s, Gulf has evolved into a sophisticated, fully integrated system capable of managing high-volume brands.
• Operational Scale: Gulf’s ability to execute complex retail programs and maintain relationships with the state’s most important accounts is unmatched.
• Regional Dominance: Beyond Alabama, Gulf’s reach extends into Mississippi via a dedicated Red Bull division, proving their capability as a multi-state operator for premium, high-velocity brands.

Alabama represents a "Sweet Spot" for American Rebel Light Beer.

• The Market: With over five million residents and a strong domestic light beer consumer base, the state offers a massive platform for growth.
• The Culture:
  Alabama’s identity—rooted in patriotism, college sports, country music, and the outdoor lifestyle—aligns perfectly with American Rebel’s "God, Family, and Country" positioning. It is the perfect home for American Rebel Light Beer - America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem Singing, Stand Your Ground Beer.
• The Territory: From the beaches of the Gulf Coast to the college towns of Tuscaloosa and Auburn, and the military communities near Redstone Arsenal, the territory provides a diverse, high-energy environment for the brand to scale.

This distribution win comes just as American Rebel prepares to launch the 250th Anniversary Patriot Pack. Pre-orders are now open for this limited-edition run, which will hit stores in mid-May 2026, just in time for Memorial Day and the peak of America’s 250th Birthday celebrations. Thanks to Gulf Distributing, Alabamians will have the opportunity to have "America’s Patriotic Beer" in hand to celebrate Independence Day.

Brewed for patriots who love their country, American Rebel Light Beer is a premium domestic light lager—crisp, clean, all-natural, and bold—crafted for beer drinkers who want full-flavor refreshment with a lighter feel. With approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light is brewed without corn, rice, or added sweeteners that are common in many mass-produced light beers. Since its launch in April 2024, American Rebel Light Beer has rolled out in 18 states and continues to expand nationwide as America’s Patriotic, “healthy-for-you” light beer brewed for patriots who love this country. Anchored by its signature brand statement

it celebrates freedom, Life, Liberty, and the pursuit of the American Dream, inspiring consumers to Stand Tall, Stand Proud, Be Loud.

Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability, accelerate placements in chains and key accounts, and build nationwide momentum through consistent execution and consumer access.

Since its launch in September 2024, American Rebel Light Beer has executed distribution agreements with top-tier partners in T

.

is a diversified patriotic lifestyle company founded by CEO Andy Ross – originally known for its branded safes and personal security products – that has expanded into the beverage, apparel, and accessories markets. In 2024, the company introduced , a premium domestic light lager that has since launched in multiple states and is quickly gaining recognition as American Rebel Light Beer is brewed all-natural and without adjuncts, delivering a crisp and refreshing taste that resonates with consumers’ values of freedom and quality.

Headquartered in Nashville, Tennessee, American Rebel Holdings continues to champion patriotic principles through its products, branding, and community engagement.

With the introduction and rapid growth of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—the Company continues to execute its

across the United States and is leveraging its brand position as “America’s Patriotic Brand™ to build a scalable national platform across multiple consumer categories.

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• American Rebel Holdings Inc