Google Gemini Image Upgrade Pressures Adobe, Figma Shares Thursday

Shares of Adobe Inc (NASDAQ:ADBE) gave back earlier gains, while Figma Inc (NYSE:FIG) moved lower Thursday afternoon after Alphabet Inc’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Google unveiled Nano Banana 2, a new image-generation model in its Gemini app. Here’s what investors need to know.

• Adobe stock is showing downward bias. What’s the outlook for ADBE shares?

Google Offers Advanced Image Generation Free

In a series of X posts on Thursday, Google's Gemini team introduced Nano Banana 2, promising "Pro"-grade image quality at Flash speed, with realistic lighting, sharper textures and accurate multilingual text for logos, posters and social posts.

Powered by real-time web search and image data, the model aims to mirror current events and is offered directly in the Gemini app and on the web at no cost to users.

Free Gemini Images Undercut Adobe Firefly

The launch encroaches on Adobe's Creative Cloud franchise, which sells subscription tools like Photoshop, Illustrator and Firefly-based generative AI to creative professionals and marketers worldwide.

A free, high-quality alternative from a platform as large as Google could pressure Adobe's ability to upsell Firefly credits and premium tiers, fueling worries that growth in its Digital Media segment will slow or require heavier AI investment.

Figma's Browser Design Suite Faces Gemini

Figma runs a browser-based, AI-enabled collaboration suite for interface design, whiteboarding and slides used by product teams and large enterprises.

If teams can generate polished imagery, icons and layouts for free in Gemini before importing assets, many attractive AI workflows may shift outside Figma's paid environment, potentially forcing steeper discounts or greater spending on proprietary models to defend its edge.

Adobe, Figma Stock Action On Thursday

• ADBE Price Action: Adobe shares closed higher by 0.48% at $259.04 Thursday, according to Benzinga Pro data.
• FIG Price Action: Figma shares closed lower by 3.27% to $30.22 Thursday.

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