SEGG Media Highlights Veloce's Diversified Revenue Engine Following $61 Million Majority Acquisition

Acquisition Expected to Contribute Over $20 Million in 2026 Revenue

LONDON, Feb. 27, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) today provided an investor update highlighting the diverse and growing revenue streams resulting from its $61million acquisition of a controlling supermajority interest in Veloce Media Group (“Veloce”).

The acquisition materially expands SEGG Media’s top line, strengthens its international footprint, and accelerates its transition into a scaled, revenue-generating global sports and digital media platform. Based on current operating performance and contracted partnerships, management expects Veloce and its subsidiary Quadrant to generate in excess of $20 million in revenue during 2026.

Multi-Pillar Revenue Model with Immediate Scale

Veloce operates a diversified revenue model across five core verticals:

• Digital advertising and media
• Creator representation and brand partnerships
• Esports and sim racing services
• Sustainable motorsport operations
• Direct-to-consumer and lifestyle commerce through its growing wholly-owned subsidiary, Quadrant, co-founded by 2025 Formula One World Champion Lando Norris.
  

This multi-pillar structure reduces single-stream dependency while creating cross-selling and recurring monetization opportunities across audiences, brands, and commercial partners.

Expansive Digital Media Network & Creator Agency Division

Veloce’s owned and operated media network spans more than 45 racing and gaming channels globally. In 2025, the platform generated:

• $2.17 million in digital advertising revenue
  • Hundreds of millions of views across motorsport and gaming content

In addition, Veloce’s creator agency division, which was launched in 2025, represents 15 high-profile racing and automotive creators and has generated:

• $620,000 in revenue since inception
  • Commercial partnerships with Audi, Ferrari, Mercedes-Benz, Jaguar, Rolex, Peroni, and Lego

The creator agency model provides scalable margin expansion through brand brokerage and commercial representation agreements. This media reach also acts as a strategic marketing funnel for Veloce and Quadrant products, including merchandise and a forthcoming VISA-branded card, enhancing direct-to-consumer engagement and recurring revenue opportunities.

Quadrant Expansion

A key growth driver has been the expansion of Quadrant, acquired in July 2025. Leveraging Norris-related commercial assets and a vast creator network, in 2025, Quadrant delivered:

• 1 billion brand impressions
• $2.45 million in partnership and digital revenue (H2 2025; the portion of 2025 owned by Veloce)
• $675,000 in merchandise, product and B2B activations in the second half of 2025, including T-Mobile collaborations at the Las Vegas Grand Prix
  

Quadrant’s hybrid model which combines athlete-led brand equity, digital engagement, merchandise, and live activation, provides both sponsorship-driven and consumer-driven revenue streams.

Leadership in Esports, Sim Racing and Sustainable Motorsport

The Veloce Group maintains a leadership position in competitive sim racing and esports, providing official Formula 1 team esports services, global league and sim racing activations, and operating its own professional team and development academy. This division generated $3.36 million in fee-for-service and sponsorship revenue in 2025.

Beyond digital competition, Veloce has established strong credentials in sustainable motorsport, previously operating a championship-leading Extreme E team supported by title partner E.ON. While it did not take part in Extreme E in 2025, for 2024 sponsorship revenue was $2.27 million. Veloce has a confirmed entry into the FIA Hydrogen World Cup in 2026, positioning the Group at the forefront of next-generation racing innovation.

These combined pillars and results demonstrate the scale and balance of Veloce’s diversified revenue model across advertising, esports services, sponsorship, digital partnerships, and commerce, delivering immediate and significant revenue for SEGG Media, instantly improving shareholder value. Revenue for 2026 from Veloce and Quadrant is expected to exceed $20 million.

CEO Statement

Daniel Bailey, Chief Executive Officer of Veloce Media Group, said: "The last two years have been transformational for Veloce. We have built a complementary and diversified platform spanning digital media, esports, sustainable motorsport, and lifestyle commerce.

Our $61 million valuation reflects both what we have achieved and the strength of our foundation. With strong partnerships, a rapidly growing global audience, and a unique joint venture alongside a Formula One World Champion, we are exceptionally well-positioned for our next phase of growth, especially now that Veloce has been acquired by SEGG Media and we expect to continue our momentum to exponentially accelerate and hit our revenue targets with SEGG Media’s support."

Strategic Impact for SEGG Media Shareholders

The Veloce acquisition delivers:

• Immediate revenue scale
• Diversified global brand partnerships
• Multi-vertical monetization
• Strong digital audience penetration
• Recurring commercial contracts
• High-growth subsidiary expansion (Quadrant)

The transaction significantly enhances SEGG Media’s consolidated revenue base and supports its strategic objective of building a scalable, cash-generative international sports and digital media platform.

Looking Ahead

Management’s 2026 priorities include:

• Expanding international sponsorship partnerships
• Scaling creator and brand monetization
• Growing direct-to-consumer commerce
• Integrating Veloce across the broader SEGG Media ecosystem
• Driving margin expansion through operational integration
  

Veloce Media Group now represents a cornerstone operating asset within SEGG Media’s global portfolio.

About SEGG Media

Sports Entertainment Gaming Global Corporation (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital and experiential assets including Sports.com, Concerts.com, TicketStub.com, Lottery.com, and Veloce Media Group. Through its expanding ecosystem of media, live experiences, gaming platforms, and creator-led content, the Company connects global audiences to the sports, events, and interactive entertainment they love. Focused on disciplined execution, ethical gaming, and scalable revenue generation, SEGG Media is building an integrated platform designed to drive sustainable growth and long-term shareholder value.