Auddia Reports Strong First 30 Days of Discovr Radio MVP Launch, Exceeding Internal Expectations

Initial data demonstrates significant artist engagement and conversion beyond passive streaming listening

Artist profile views by faidr listeners currently running at 3x original expectations

BOULDER, Colo., March 05, 2026 (GLOBE NEWSWIRE) -- Auddia Inc. (NASDAQ: AUUD) (NASDAQ: AUUDW) (“Auddia” or the “Company”), an AI-first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, today announced initial performance results from the first 30 days of Discovr Radio’s MVP offering and the corresponding engagement within the faidr app.

Following the official launch of Discovr Radio on January 20, 2026, the Company began a limited MVP phase designed to measure listener engagement, validate performance metrics, and refine campaign optimization tools. During the first 30 days, a select group of live tracks generated engagement levels that significantly exceeded the Company’s original projections.

Averaged across participating artists, the MVP results delivered:

• More than 500 plays per artist per month
• More than 20 external link clicks per artist

Among the early adopter group, the first 15 artists to join the Discovr Radio platform, faidr listeners have already provided 491 profile views, and 319 outbound link clicks — demonstrating that listeners are not only streaming Discovr-powered tracks, but actively engaging with artists beyond passive listening. The average clickthrough rate for any Discovr artist’s profile is 60%, exceeding the Company’s phase 1 goal for profile clickthrough of ~20%.

“These early MVP results validate our belief that Discovr Radio can drive meaningful, measurable engagement for artists within a streaming radio environment,” said Theo Romeo, Chief Marketing Officer of Auddia. “What’s particularly encouraging is the depth of interaction we’re seeing — listeners are exploring artist profiles and clicking through to external destinations at rates that exceeded our initial expectations.”

Discovr Radio integrates directly into the faidr listening experience, inserting artist tracks into AM/FM streaming feeds during traditional ad slots while preserving a seamless user experience. The MVP phase was structured to test both guaranteed play delivery and downstream engagement actions such as likes, profile visits, and outbound clicks.

Discovr Radio is monetized by artists paying a subscription to guarantee their music is heard by listeners of mainstream radio stations. The Company believes early metrics support the value artists and labels expect to receive through their Discovr Radio subscription.

The Company plans to continue refining its AI-driven placement capabilities, reporting tools, and artist onboarding processes as it transitions from MVP validation to broader commercial expansion. As faidr’s user base grows, Discovr Radio is designed to scale accordingly.

About Auddia Inc.

Auddia, through its proprietary AI platform for audio, is reinventing not only how consumers engage with AM/FM radio, podcasts, and other audio content but also how artists and labels promote their music and gain access to mainstream radio audiences. Auddia’s Discovr Radio is the first music-promotion platform to deliver artists guaranteed exposure to radio listeners. Auddia’s flagship audio superapp, called faidr, delivers multiple industry firsts, including:

• Ad-free listening on any AM/FM music station
• Content skipping across any AM/FM music station
• One-touch skipping of entire podcast ad breaks
• Integrated artist discovery experiences

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Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties. These and other risks and uncertainties are more fully described in periodic filings with the SEC, including the factors described in the section titled “Risk Factors” in Auddia’s Annual Report on Form 10-K for the year ended December 31, 2024, which was originally filed with the SEC on March 5, 2025,subsequent Quarterly Reports on Form 10-Q filed with the SEC, and in other filings that Auddia makes and will make with the SEC in connection with the Proposed Transaction, including the Form S-4 and Proxy Statement described below, as well as discussions of potential risks, uncertainties, and other important factors included in other filings by Auddia from time to time. Should one or more of these risks or uncertainties materialize, or should any of Auddia’s or Thramann Holdings’ assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. Nothing in this communication should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements in this communication, which speak only as of the date they are made and are qualified in their entirety by reference to the cautionary statements herein. Neither Auddia nor Thramann Holdings undertakes or accepts any duty to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based, except as required by law. This communication does not purport to summarize all of the conditions, risks and other attributes of an investment in Auddia or Thramann Holdings.

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This communication relates to the proposed merger involving Auddia and Thramann Holdings and may be deemed to be solicitation material in respect of the proposed merger. In connection with the proposed Transaction, Auddia intends to file relevant materials with the SEC, including a registration statement on Form S-4 (the “Form S-4”) that will contain a proxy statement (the “Proxy Statement”) and prospectus. This communication is not a substitute for the Form S-4, the Proxy Statement or for any other document that Auddia may file with the SEC and/or send to Auddia’s stockholders in connection with the proposed merger. AUDDIA URGES, BEFORE MAKING ANY VOTING DECISION, INVESTORS AND STOCKHOLDERS TO READ THE FORM S-4, THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS THAT MAY BE FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY IF AND WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT AUDDIA, THRAMANN HOLDINGS, THE PROPOSED TRANSACTION AND RELATED MATTERS.