Auddia Showcases Discovr Radio at 2026 SXSW with Live Demo Listening Events and Brand Activation within the Artist Lounge

Bringing AI-powered radio promotion directly to artists and music industry professionals

Building on the 5,000 music submissions by artists during the MVP launch

BOULDER, Colo., March 09, 2026 (GLOBE NEWSWIRE) -- Auddia Inc. (NASDAQ: AUUD) (NASDAQ: AUUDW) (“Auddia” or the “Company”), an AI-first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, today announced its official brand activation for Discovr Radio at the 2026 South by Southwest

(SXSW ) Conference and Festivals.

As part of its SXSW presence, Auddia will host six Discovr Radio Demo Listening Events, interactive sessions where artist attendees have the opportunity to play demos of their music for industry professionals—producers, A&R representatives, artists, and publishers—sparking real-time feedback and meaningful industry connections. Each event has a capacity of 150 to 200 people and reservations are open to any SXSW attendee as well as any of the 1,000+ showcasing artists.

“These events are a particularly good fit for Discovr Radio, which exists to help artists promote their music and also get meaningful metrics and feedback from real listeners,” said Theo Romeo, Chief Marketing Officer of Auddia. “We are thrilled to partner with SXSW for these activations.”

In addition to the demo sessions, Auddia will maintain an active presence at the SXSW Artists Lounge, where the Company will host a dedicated booth to meet directly with independent artists, managers, and label representatives. Throughout the week, Auddia’s street team will be networking across official showcases, panels, and industry gatherings to introduce Discovr Radio to emerging talent and music industry stakeholders.

The activation comes on the heels of Discovr Radio’s successful MVP rollout within the faidr app, where early campaigns demonstrated strong listener engagement and downstream interaction beyond passive stream listening. By showcasing the technology in a live festival environment, Auddia aims to accelerate artist onboarding and expand awareness of its music promotion engine beyond the early success of initial marketing efforts that resulted in over 5,000 music submissions between the January launch and March 5, 2026.

“Our mission is to align listeners, artists, and the radio ecosystem through intelligent, data-driven discovery,” said Jeff Thramann, CEO of Auddia. “SXSW provides the ideal stage to connect directly with the creative community and demonstrate how Discovr Radio delivers both guaranteed exposure and transparent performance insights.”

Artists and industry professionals attending SXSW 2026 are encouraged to attend one of the scheduled Demo Listening Events or visit the Discovr Radio booth in the Artists Lounge to learn more about participating in upcoming campaigns.

About Auddia Inc.

Auddia, through its proprietary AI platform for audio, is reinventing not only how consumers engage with AM/FM radio, podcasts, and other audio content but also how artists and labels promote their music and gain access to mainstream radio audiences. Auddia’s Discovr Radio is the first music-promotion platform to deliver artists guaranteed exposure to radio listeners. Auddia’s flagship audio superapp, called faidr, delivers multiple industry firsts, including:

• Ad-free listening on any AM/FM music station
• Content skipping across any AM/FM music station
• One-touch skipping of entire podcast ad breaks
• Integrated artist discovery experiences

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