Bernstein: XPeng may continue to optimize intelligent driving features

According to Golden Ten Data on March 10, Bernstein analysts wrote in a report that XPeng Motors (XPEV.N) may continue to optimize its intelligent driving system. They added that in addition to technological improvements, the company also needs to invest in consumer education and brand building to consolidate its position in the intelligent driving sector. The analysts pointed out that XPeng Motors is unlikely to drive purchasing decisions solely based on its advanced autonomous driving system, as buyers will ultimately consider factors such as price, manufacturing quality, and driving experience. However, they stated that XPeng's new generation VLA 2.0 system could become a differentiating factor for the brand. Bernstein noted that in the highly competitive automotive market, advanced autonomous driving features may provide the company with a slight competitive advantage.