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The cryptocurrency market on January 29, 2026, is marked by a flurry of regulatory activity, significant technological advancements, and varied asset performance, painting a dynamic picture for investors and enthusiasts alike.
Regulatory Landscape Takes Center Stage
Today, the focus intensifies on the regulatory front with key developments in the United States and the United Kingdom. The U.S. Senate Committee on Agriculture, Nutrition, and Forestry has rescheduled its highly anticipated markup session for the crypto market structure bill to January 29. This move signals renewed bipartisan momentum and could pave the way for clearer definitions of jurisdiction between the Commodity Futures Trading Commission (CFTC) and the Securities and Exchange Commission (SEC), potentially unlocking substantial institutional investment. Concurrently, the SEC and CFTC are holding a joint public meeting to discuss coordinating regulatory efforts within the crypto sector. This collaboration aims to establish a unified regulatory framework, solidifying the U.S.'s position as a leader in digital assets.
Across the Atlantic, the United Kingdom has ushered in new tax rules for crypto assets, with the Reporting Cryptoasset Service Providers (Due Diligence and Reporting Requirements) Regulations 2025 coming into effect on January 1, 2026. These regulations mandate crypto service providers to conduct thorough due diligence and collect comprehensive transaction data. Meanwhile, a report from Standard Chartered has issued a cautionary note, estimating that stablecoins could divert approximately $500 billion from U.S. banks by 2028, a forecast that is expected to escalate discussions around digital asset regulation.
Bitcoin Consolidates Amid Macroeconomic Watch
Bitcoin (BTC), the market's leading cryptocurrency, is currently navigating a period of consolidation, trading largely within the $81,000 to $95,000 range, with its price hovering around $88,000-$89,000. Despite broad dollar weakness, Bitcoin has struggled to achieve a decisive breakout, as traders remain cautious ahead of the Federal Reserve's policy meeting today. The Fed is widely expected to keep interest rates unchanged, with market participants eagerly awaiting signals regarding future rate cuts. Analysts note that futures market data suggests a potential target for Bitcoin at the $93,500 liquidity zone, driven by a concentration of leveraged short positions that could trigger a cascade of liquidations if reached. Indonesian market analysis indicates a potential for sideways movement with a mild bullish bias, with Bitcoin possibly testing resistance in the Rp1.50–1.53 billion range.
Ethereum Forges Ahead with AI Integration and Quantum Preparedness
Ethereum (ETH) is poised for a significant technological leap with the expected launch of ERC-8004 today. This new standard aims to enable trustless interaction and verification among AI agents on the Ethereum network, fostering a new era of decentralized AI applications. Beyond this, Ethereum is actively progressing in its quantum security initiatives. An estimated 20% of the necessary upgrades to enhance post-quantum security are already complete, with further collaborative discussions slated for February 2026. This proactive approach aims to future-proof the network against emerging quantum computing threats. Institutional adoption of Ethereum continues to gain momentum, with significant amounts of ETH held in corporate treasuries and its increasing role in real-world asset tokenization.
Altcoins Experience Renewed Interest
While Bitcoin consolidates, several altcoins have demonstrated impressive performance, signaling a potential rotation of capital within the market. Over the past week, tokens like Hyperliquid (HYPE), Pump.fun (PUMP), River (RIVER), and Canton have registered substantial gains, with Hyperliquid leading the charge with a 65% increase. This surge in altcoin activity has contributed to an increase in altcoin dominance. Other altcoins such as Hedera (HBAR) and USOR are also on traders' watchlists, exhibiting signs of accumulation and strong bullish momentum, respectively.
Security Concerns Highlight Ongoing Challenges
In a development underscoring persistent security challenges in the crypto space, the US Marshals Service is investigating a potential breach of government digital asset accounts. It is alleged that over $60 million was stolen in late 2025 from wallets, some of which reportedly held seized cryptocurrencies by the government. This incident highlights the critical need for robust security measures across all facets of the digital asset ecosystem.
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How are institutions and celebrities predicting Bitcoin prices in 2026?
The table below shows the price predictions for Bitcoin by relevant institutions and prominent figures at the end of 2025. All information was collected from publicly available online sources.
Optimistic views are primarily based on the Federal Reserve's interest rate cuts, increased institutional allocation, and structural buying driven by spot ETFs, with targets mostly concentrated between $150,000 and $250,000. Cautious and bearish views emphasize that slowing demand, macroeconomic tightening, or technical structural disruption could trigger a deep pullback, with scenarios potentially leading to declines to $70,000, $56,000, $25,000, or even $10,000.
Some of these institutions' and celebrities' past predictions were very close to Bitcoin's price performance, while others were quite far off. Therefore, please consider these predictions objectively in conjunction with more information.
In summary, Bitcoin's price performance in 2026 will primarily be driven by the implementation of the US National Bitcoin Strategic Reserve policy and the macro liquidity resulting from global monetary easing. Meanwhile, the market's cyclical recovery demand following the significant correction in 2025, the continued allocation of institutional funds, and global geopolitical and inflationary pressures will also be key variables influencing its price trend.
| Institution / Individual | Description | Bitcoin target price in 2026 | Outlook |
|---|---|---|---|
| Charles Hoskinson | Cardano founder | $250,000 | Very optimistic |
| Robert Kiyosaki | Rich Dad, Poor Dad author | $250,000 | Very optimistic |
| Galaxy Digital | Crypto asset management company | $250,000 | Very optimistic |
| Arthur Hayes | BitMEX co-founder | $200,000+ | Very optimistic |
| Brad Garlinghouse | Ripple CEO | $180,000 | Very optimistic |
| VanEck | Investment companies specializing in ETFs | $180,000 | Very optimistic |
| JPMorgan | A leading global financial services group | $170,000 | Very optimistic |
| Tom Lee | Fundstrat founder | $150,000–$200,000 | Very optimistic |
| Standard Chartered Bank | British International Commercial Bank | $150,000 | Optimistic |
| Bernstein Research | Wall Street investment banks | $150,000 | Optimistic |
| Bitwise | Crypto asset management company | $150,000 | Optimistic |
| Citigroup | Global financial services group | $143,000 | Optimistic |
| Grayscale | The world's largest crypto asset management company | Breaking all-time high | Optimistic |
| Jurrien Timmer | Fidelity Director of Global Macro | $75,000 | Pessimistic |
| CryptoQuant | On-chain data analytics platform | $56,000～$70,000 | Pessimistic |
| Peter Brandt | Legendary trader with over 40 years of experience | $25,000 | Very Pessimistic |
| Mike McGlone | Senior Commodity Strategist at Bloomberg Intelligence | $10,000 | Very Pessimistic |
What will the price of HOOK be in 2027?
In 2027, based on a +5% annual growth rate forecast, the price of Hooked Protocol(HOOK) is expected to reach $0.03708; based on the predicted price for this year, the cumulative return on investment of investing and holding Hooked Protocol until the end of 2027 will reach +5%. For more details, check out the Hooked Protocol price predictions for 2026, 2027, 2030-2050.What will the price of HOOK be in 2030?
About Hooked Protocol (HOOK)
What Is Hooked Protocol?
Hooked Protocol is a decentralized project designed to bridge the gap between advanced blockchain">blockchain technology and widespread user adoption. At its core, Hooked Protocol is a Web3 gamified social learning platform, offering a unique blend of education and entertainment to foster a deeper understanding and engagement with blockchain technology. It addresses the critical challenges of Web3 adoption, including the lack of user motivation, high entry barriers, and inadequate education in the Web3 domain.
The protocol's innovative approach combines gamified learning experiences with incentivization models, aiming to make the journey into Web3 both enjoyable and rewarding. By focusing on user-friendly, interactive, and experience-based learning, Hooked Protocol is a movement towards democratizing the understanding and use of Web3 technologies. It's an ecosystem designed to empower users, providing them with the tools and knowledge necessary to navigate and leverage the benefits of blockchain technology effectively.
Resources
Official Documents: https://hooked-protocol.gitbook.io/hooked-protocol-whitepaper/
Official Website: https://hooked.io/
How Does Hooked Protocol Work?
The educational approach: Hooked Protocol's strategy revolves around its innovative, education-oriented products. These products are designed to provide an intuitive and engaging learning experience for users. For instance, Hooked Academy, a part of the protocol, offers a 30-second Meme Video Portal for Web3 Learning, simplifying complex concepts into digestible content. This approach ensures that even those with no prior knowledge of blockchain can start their Web3 journey with ease.
Social referrals and onboarding solutions: Another critical element of Hooked Protocol is its social referral mechanism, termed 'social graph expansion'. This feature allows users to grow the community by inviting others and monetizing their new Web3 social graph. Additionally, Hooked Protocol offers seamless Web3 onboarding solutions for businesses. This includes a suite of applications to address various issues, such as one-login with Hooked DID infrastructure, built-in wallet solutions, and a user growth engine.
Gamified learning and user engagement: The protocol has launched several decentralized applications (dApps) like Wild Cash, ToDaMoon, and Hooked Academy Sensei, each offering unique learning experiences and user engagement. These dApps incorporate elements like Quiz-to-Earn, Proof of Work and Time (PoWT) Mining Game, and social referrals, allowing users to engage in familiar Web3 mechanics while earning rewards in crypto.
What Is HOOK Token?
HOOK is the governance token within the Hooked Protocol ecosystem. It plays a multifaceted role, including community governance, platform on-chain activities, staking incentives, and demonstrating social elements. In addition to governance, the HOOK token is used as a gas token for platform on-chain activities and for accessing exclusive events, perks, and products, including NFTs. With a total supply of 500,000,000 coins, the HOOK token is a crucial element in the protocol's aim to provide easy and enjoyable Web3 accessibility for Web2 users and to offer seamless Web3 onboarding solutions for businesses.
What Determines Hooked Protocol’s Price?
The price of Hooked Protocol's native token, HOOK, like any cryptocurrency, is influenced by a complex interplay of various factors, making it a subject of keen interest in the blockchain and cryptocurrency markets. One of the primary determinants is market demand and supply dynamics. The fixed supply of 500 million HOOK tokens creates a scarcity factor, which can drive up the price when demand increases. As more users engage with the Hooked Protocol platform, especially through its gamified learning experiences and decentralized applications (dApps), the demand for HOOK naturally rises, potentially boosting its market value.
Another crucial factor is the overall performance and adoption rate of the Hooked Protocol. As the platform achieves its goal of simplifying Web3 for a broader audience and onboarding new users into the blockchain ecosystem, its visibility and utility within the crypto community increase. This heightened visibility often translates into greater investor interest, which can positively impact the token's price. Additionally, the protocol's unique features, such as its educational approach, social referral system, and integrated Web3 onboarding solutions for businesses, contribute to its perceived value in the market, influencing the price of HOOK.
Furthermore, external market conditions and investor sentiment play significant roles in determining the price of HOOK. Cryptocurrency markets are known for their volatility, often influenced by broader economic factors, regulatory news, and technological advancements within the blockchain sector. Positive news and developments within the Web3 and blockchain space can lead to increased investor confidence, driving up the price of HOOK, while adverse events can have the opposite effect. Therefore, keeping a close eye on market trends and global economic indicators is crucial for understanding the price movements of Hooked Protocol's token.
For those interested in investing or trading Hooked Protocol, one might wonder: Where to buy HOOK? You can purchase HOOK on leading exchanges, such as Bitget, which offers a secure and user-friendly platform for cryptocurrency enthusiasts.
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