Rewards Bunny: The Universal Rewards Engine for Web2 and Web3

What is Rewards Bunny

Friends, imagine this: when you shop online—say, on Taobao, JD.com, or book hotels on Booking.com—after each purchase, besides getting your goods, you also receive a cashback. But this cashback isn’t ordinary cash; it’s cryptocurrency, like Bitcoin, BNB, or the project’s own token. Rewards Bunny is such a platform—it’s like a “shopping cashback assistant,” but this assistant is super “trendy,” combining our daily spending habits with blockchain technology, so you can enjoy shopping while earning crypto rewards, or opt for traditional USD cashback.

Simply put, its core target users are regular consumers who love online shopping and are curious about crypto. The typical usage flow is: you shop at partner merchants via the Rewards Bunny platform (could be a mobile app, browser extension, or Telegram mini-app), complete your purchase, Rewards Bunny tracks your spending, and then, based on a set ratio, sends you cashback in your chosen crypto or USD.

Project Vision and Value Proposition

Rewards Bunny has an ambitious vision: it aims to become a “universal rewards engine,” a hub connecting all consumer behaviors. Its mission is to build a “privacy-first rewards and data platform,” enabling brands to efficiently acquire users, while users gain real value from their own data and actions. It’s dedicated to bridging the gap between Web2 (the internet world we know) and Web3 (the decentralized, blockchain-based internet), allowing users to seamlessly switch between both and earn rewards.

The core problem this project seeks to solve is: in the Web3 world, many projects struggle to prove their on-chain marketing effectiveness; while in Web2, regular users contribute data daily but rarely get compensated. Rewards Bunny addresses these pain points by building an end-to-end data and advertising infrastructure that shares revenue with users.

Compared to similar projects, Rewards Bunny stands out as more than just a simple cashback platform—it’s an ecosystem combining data intelligence and advertising. It leverages artificial intelligence (AI) to analyze users’ wallet data, helping advertisers target users more precisely, and uses its token $RWB (or the early RBUNNY token) to incentivize repeat participation and engagement.

Technical Features

Rewards Bunny’s initial token, RBUNNY, was issued as a BEP-20 token on Binance Smart Chain (BSC). The BSC network uses Proof-of-Stake (PoS) consensus, which is more energy-efficient than Bitcoin’s Proof-of-Work (PoW). According to its latest tokenomics documentation, its native token $RWB will be an ERC-20 token, EVM-compatible, meaning it may support multiple blockchain networks.

Key technical features of the project include:

• AI-driven wallet intelligence: The platform uses AI to score and analyze users’ wallet data, enabling personalized reward recommendations and user insights.
• Cross-platform behavior analysis: Rewards Bunny integrates both Web2 and Web3 user behavior data, providing comprehensive user insights to help businesses better understand their users.
• Data and advertising infrastructure: It has built an end-to-end data and advertising infrastructure designed to share ad revenue with users.
• Elastic tax mechanism (early feature): The early RBUNNY token used an “elastic tax” mechanism, allowing the platform to flexibly adjust transaction fees based on community needs and market trends.

Additionally, Rewards Bunny has undergone security audits by organizations like CertiK to enhance platform security.

Tokenomics

Rewards Bunny has two token symbols: RBUNNY (early) and $RWB (current, as per official docs).

• Token symbol: $RWB (current), RBUNNY (early)
• Issuing chain: Early RBUNNY was issued on Binance Smart Chain (BSC) as a BEP-20 token. $RWB is described as an ERC-20 token, EVM-compatible.
• Total supply: $RWB has a total supply of 1,000,000,000 (1 billion) tokens. Early RBUNNY also had a total supply of 1 billion tokens.
• Inflation/Burn: $RWB tokens will not be further minted, meaning the total supply is fixed and non-inflationary. The rewards pool is funded by ad spend, which is converted to $RWB and distributed to stakers.
• Current and future circulation: Early RBUNNY’s self-reported circulating supply is about 865 million, but this is unverified by CoinMarketCap. $RWB’s initial circulating supply is to be determined.
• Token utility: $RWB plays multiple roles in the ecosystem:
  • Points redemption: Users can redeem earned points for $RWB or other supported cryptocurrencies.
  • Staking access: Staking $RWB unlocks early access to activities and reward multipliers.
  • Ad credit discounts: Advertisers can pay with $RWB to get discounts on cost-per-click (CPC) or cost-per-action (CPA).
  • B2B licensing: Used to expand distribution via channel partners, unlocking B2B revenue streams.
  • Zero-knowledge cohort proofs (ZK Cohort Proofs): Used to prove user cohorts without exposing full histories, enhancing privacy and opt-in rates.
• Token allocation and unlock info: $RWB’s allocation and unlock details are pending. Early RBUNNY tokenomics mentioned 5% for holders, 2% for liquidity pool, and 6% for marketing.

Team, Governance, and Funding

Core team members of Rewards Bunny include:

• Jacky Goh: CEO and co-founder. Previously CTO of game development company DinoMao, which focused on online entertainment via online claw machines.
• Ivaylo Yovkov: COO and co-founder. He has extensive marketing experience, previously CMO at a fintech company specializing in P2P instant loans using smart data.

The team combines experience in game development and fintech marketing, which is complementary for a project blending entertainment, consumer spending, and blockchain.

For governance, Rewards Bunny introduces the “Bunny Level Staking Model,” where users can level up by staking $RWB tokens. Those reaching “Platinum” level stakers gain governance priority, meaning they may have greater say in major project decisions.

The project’s funding sources and business model are diversified, mainly including:

• Commission revenue: Users shop at partner retailers via the platform, and the platform earns commissions from retailers.
• Advertising revenue: Offers ad opportunities to brands and businesses seeking access to its large user base.
• Premium services: Subscription-based premium services, including exclusive rewards, special promotions, and advanced features.
• AI-driven deals: Uses AI to analyze user preferences and recommend personalized deals.

Roadmap

According to Rewards Bunny’s official documentation, the project does include a “roadmap” section, but currently available public information does not detail its historical milestones or future plans.

Common Risk Reminders

All blockchain projects carry certain risks, and Rewards Bunny is no exception. When considering participation or learning about this project, keep the following in mind:

• Technical and security risks: Although the project claims CertiK audit, smart contract vulnerabilities and network attacks remain possible. Blockchain technology itself is evolving and may face unknown technical challenges.
• Economic risks: Crypto markets are highly volatile; token prices may fluctuate sharply. Also, the project’s success depends on its partnerships with retailers and user adoption—if these don’t develop as expected, it could affect token value and platform revenue. Early RBUNNY’s circulating supply is unverified by CoinMarketCap, which may bring market uncertainty.
• Compliance and operational risks: Global regulations on crypto and blockchain are unclear and changing, potentially impacting project operations. The business model relies on advertising and cashback, which are competitive and operationally challenging sectors.
• Information transparency risk: Despite official documentation, key info such as $RWB’s initial circulating supply, token allocation, and unlock details are still pending, which may affect investors’ judgment of long-term prospects.

Remember, the above information is for reference only and does not constitute investment advice.

Verification Checklist

• Block explorer contract address: Early RBUNNY token’s contract address on Binance Smart Chain (BSC) is
  0x6884...494AFC
  . For the new $RWB token, contract audit info is pending.
• GitHub activity: Rewards Bunny has a GitHub account (rewardsbunny) and some repositories, such as
  RewardsBunny/RewardsBunny
  . Users can check code update frequency and community contributions to assess activity.
• Audit report: The project claims to have passed CertiK audit. It’s recommended to review the full audit report for security assessment details.

Project Summary

Rewards Bunny is an innovative project aiming to connect the Web2 and Web3 worlds by offering crypto or USD cashback, combining our daily online shopping with blockchain technology. Its core value lies in enabling users to gain real value from their spending and data, while providing Web3 projects with more precise marketing solutions. The team blends gaming and fintech backgrounds and plans to support development through a diversified business model. Its native token $RWB plays a key role in the ecosystem, used for rewards, staking, and ad payments.

However, like all emerging blockchain projects, Rewards Bunny faces risks such as market volatility, technical challenges, and regulatory uncertainty. While the project offers some transparency, key information is still pending. For anyone interested in this project, it’s strongly advised to conduct thorough research, review the latest official docs, audit reports, and community discussions—and always remember, the above does not constitute investment advice.