Alphabet Inc.

• GOOG Stock Price 24h change: -0.04%. From 338.66 USD to 338.53 USD. The stock experienced slight volatility near its all-time high as investors balanced optimism over AI advancements with caution ahead of the upcoming Q4 earnings report and broader sector-wide adjustments.
• Technical indicators show a "bullish consolidation" phase. GOOG is trading above its 50-day ($320.91) and 200-day ($265.66) moving averages. The RSI is neutral at 57.75, suggesting steady momentum, while resistance at $340-$342 is being tested. The overall trend remains upward, supported by strong institutional interest and bullish options flow.
• Alphabet's Project Genie AI, which generates playable 3D worlds from text prompts, has sparked significant market interest, positioning the company as a leader in vertical AI for entertainment and gaming.
• A former Google engineer was recently convicted of stealing AI trade secrets, raising internal security concerns but highlighting the high value and competitive nature of Alphabet's proprietary AI technologies.
• Waymo, Alphabet's autonomous driving unit, hit record service levels this month but remains under regulatory scrutiny following a minor pedestrian incident, causing slight headline-driven price fluctuations.
• Big Tech earnings season saw mixed results; Meta shares surged 10% on strong AI monetization, while Microsoft shares plunged 11% due to concerns over heavy capital expenditure and slowing cloud growth.
• Tech sector layoffs continue as a major trend in 2026, with Amazon announcing an additional 16,000 job cuts to streamline operations and refocus resources on core AI infrastructure and generative models.

• GOOG Stock Price 24h change: +0.71%. From 336.28 USD to 338.66 USD. The price hit a new all-time high, driven by sustained AI momentum and positive analyst sentiment ahead of the Q4 earnings report scheduled for February 4th.
• From a technical perspective, the stock is in a "Strong Buy" phase with an RSI of 59.07 and the MACD at 1.25, signaling healthy bullish momentum. It is trading well above its 50-day ($318.29) and 200-day ($263.55) moving averages, though a high STOCHRSI (94.49) suggests it is entering overbought territory.
• KeyBanc raised its GOOGL price target to $360 on January 28, citing strong cloud growth and AI monetization potential as core drivers for continued valuation expansion.
• EU regulators launched formal proceedings on January 28 to ensure Google provides fair access to Gemini AI and search data under the Digital Markets Act, highlighting ongoing regulatory scrutiny.
• Google announced on January 28 that it is exploring new controls to allow publishers to opt out specifically from Search's generative AI features without affecting their general indexing or traffic.
• SoftBank is reportedly in talks to invest an additional $30 billion into OpenAI as of January 28, signaling a massive scale-up in the capital-intensive "frontier AI" arms race.
• Amazon confirmed a new wave of 16,000 corporate job cuts on January 28 as Big Tech companies continue to restructure workforces to prioritize AI-driven efficiency and infrastructure spending.