Amer Sports, Inc.

• AS Stock Price 24h change: -1.54%. From 37.03 USD to 36.46 USD.
• From a technical perspective, the stock is in a "short-term consolidation phase" within a long-term uptrend; key indicators like the 14-day RSI (45.10) and MACD (-0.05) signal a neutral to slightly bearish momentum, while the price remains supported near its 200-day moving average of 37.00 USD.
• Truist Securities recently raised its price target for Amer Sports to $46 from $45, citing a positive growth outlook for its premium brand portfolio including Arc'teryx and Salomon.
• Deutsche Bank highlighted Amer Sports as a favored retail pick for 2026, noting a "risk-on" setup for the sector supported by solid consumer fundamentals.
• Analysts maintain a consensus "Buy" rating on AS, with recent valuation reports suggesting the stock may be undervalued by approximately 21% relative to its long-term growth potential.
• The broader retail apparel and footwear industry saw resilience in recent consumer spending reports, with clothing accessory sales rising 7.5% year-over-year, buoyed by stabilizing borrowing costs.
• Market analysis indicates a shift in the apparel sector toward "lifestyle-led" categories like athleisure and technical outerwear, benefiting high-performance brands that maintain strong pricing power.

• AS Stock Price 24h change: -1.19%. From 37.03 USD to 36.59 USD (NYSE).
• From a technical perspective, the stock is showing a "short-term neutral-to-bearish" bias. Key indicators like the 14-day RSI are near 47.9, suggesting a lack of strong momentum, while the MACD remains slightly negative at -0.06. Although the long-term trend (200-day MA) provides support, the stock is currently consolidating as it digests recent gains and navigates volatility in the retail sector.
• Deutsche Bank recently resumed coverage of Amer Sports with a "Buy" rating and a $49 price target, citing a favorable "risk-on" setup for retail growth in 2026.
• Truist Securities raised its price target for AS to $46 from $45, highlighting a strong growth outlook driven by the continued expansion of the Arc’teryx and Salomon brands.
• Wilson, a key Amer Sports brand, announced a new class of "Tennis 360" athletes, including world No. 6 Alex de Minaur, to strengthen its global market presence.
• JPMorgan analysts identified "overseas expansion" and "differentiated design" as top themes for the 2026 consumer sector, favoring high-growth brands that can offset lukewarm domestic demand.
• The Consumer Discretionary sector saw a slight pullback (-0.36%) in the latest market period as investors weighed cooling inflation data against mixed signals in the labor market and interest rate uncertainty.