apps stock: Digital Turbine (APPS) Guide
Digital Turbine, Inc. (APPS)
apps stock appears in U.S. market conversations primarily as the NASDAQ ticker APPS, which represents Digital Turbine, Inc. This page explains what the apps stock is, how Digital Turbine operates in mobile app discovery and advertising, key milestones, product segments, financial and market data, governance, risks, and resources for further research. Readers will gain a practical, source-led overview useful for beginners and those tracking the apps stock in market-data feeds or on trading venues such as Bitget.
Company overview
Digital Turbine, Inc. (traded as the apps stock APPS on NASDAQ) provides mobile app distribution and advertising technology designed to streamline app discovery on consumer devices. Founded in the late 2000s and headquartered in Austin, Texas (with global operations), the company operates in the mobile advertising, app distribution, and programmatic monetization industries. Its core mission is to simplify app acquisition and content delivery for carriers, OEMs (original equipment manufacturers), app publishers, and advertisers by combining on-device delivery with ad-tech platforms.
As a reminder: apps stock in this guide always refers to the NASDAQ-listed APPS ticker for Digital Turbine, not generic references to mobile applications.
History
- Founding and early years: Digital Turbine was founded to address fragmentation in mobile app distribution and to improve user acquisition efficiency for app publishers.
- Product evolution: Over time the company expanded from device preloads and carrier distribution into programmatic ad formats and app growth tools.
- Acquisitions and partnerships: Digital Turbine made strategic acquisitions and signed distribution deals with carriers, OEMs, and publishers to broaden its on-device reach and ad inventory.
- Public listing: Digital Turbine is traded under the APPS ticker on NASDAQ; market-data providers such as Nasdaq, Yahoo Finance, and CNBC track the apps stock actively.
(For a timeline with exact dates, see company filings and investor relations disclosures.)
Business model and products
Digital Turbine’s revenue model centers on connecting advertisers and app developers with users through on-device and in-app placements. The company reports revenue from advertising, app preloads, and platform fees. Customers include mobile carriers, device manufacturers, app publishers, and advertisers seeking large-scale user acquisition.
Key customer segments:
- Carriers and OEMs: Device-level and carrier-delivered app placement and content recommendations.
- App developers and publishers: User acquisition and monetization tools.
- Advertisers and marketers: Programmatic on-device advertising and targeted campaign delivery.
Digital Turbine often groups its offerings into two primary segments described below.
On-Device Solutions (ODS)
The On-Device Solutions (ODS) segment focuses on pre-installed or on-device app/content delivery. ODS enables partners such as carriers and OEMs to offer curated app experiences to end users. Monetization mechanics typically include upfront payments for preloads, revenue shares on installs, and revenue from on-device ad placements. ODS is a distribution moat: it leverages relationships with device makers and operators to reach smartphone and tablet users directly at the OS or launcher level.
How ODS works in practice:
- Preloads and recommendations are integrated into device setup flows, app stores, or carrier portals.
- Partnerships with OEMs and carriers drive large-scale distribution opportunities across regions.
- Monetization can be a mix of fixed-fee placement, CPI (cost-per-install) arrangements, and ad revenue sharing.
App Growth Platform (AGP)
The App Growth Platform (AGP) is aimed at app publishers and advertisers who need efficient user acquisition and monetization. AGP provides programmatic advertising formats (native, video, rewarded, and display), analytics, and campaign management tools.
AGP mechanics include:
- Programmatic bidding and audience targeting to improve CPI and lifetime value metrics.
- Monetization SDKs that allow publishers to place ads and generate revenue.
- Measurement and attribution tools for campaign performance evaluation.
Both ODS and AGP are complementary: ODS supplies distribution and guaranteed placements while AGP allows performance-driven optimization at scale.
Market presence and partnerships
Digital Turbine reports device reach and distribution scale as part of its go-to-market position. The company’s footprint spans multiple geographies through partnerships with carriers, OEMs, and app publishers.
Notable channel types:
- OEM partnerships: Integration with device UIs, app stores or launchers.
- Carrier relationships: Distribution via carrier app stores and content portals.
- Publisher and advertiser networks: Programmatic demand sources and DSP/SSP integrations.
As of 2026-01-24, market-data providers such as Nasdaq and Yahoo Finance list the apps stock (APPS) with up-to-date quotes and distribution metrics; for specific partner lists and geographic reach, consult the company’s investor presentations and SEC filings. Source: Nasdaq, Yahoo Finance (as of 2026-01-24).
Financial information
This section outlines the types of financial metrics typically discussed when reviewing the apps stock. Figures below should be verified against the company’s most recent SEC filings (10-K for annual results, 10-Q for quarterly results) and investor relations releases.
Key reporting items to consult:
- Revenue trends: total revenue, growth year-over-year, revenue by segment (ODS vs AGP), and revenue by geography.
- Profitability: gross margins, operating income (loss), net income (loss), adjusted EBITDA where provided.
- Per-share metrics: EPS (GAAP and non-GAAP), diluted share count.
- Balance sheet: cash and equivalents, debt, and liquidity measures.
- Cash flow: operating cash flow, free cash flow, capex.
As of 2026-01-24, analysts and market pages (e.g., Yahoo Finance, MarketWatch, CNBC) publish trailing metrics for the apps stock; always cross-check with the latest SEC filings for audited figures. Source: Yahoo Finance, MarketWatch (as of 2026-01-24).
Stock and market data
The apps stock trades under the ticker APPS on NASDAQ. Market participants track the stock across data providers such as Nasdaq, TradingView, CNBC, and institutional platforms.
Trading specifics:
- Ticker: APPS
- Exchange: NASDAQ
- Trading hours: Regular U.S. market hours apply for NASDAQ-listed equities; pre-market and after-hours activity may be reported by data providers.
- Market-data identifiers: ISIN, CUSIP, FIGI details are available in company filings and market-data feeds; consult Nasdaq or company investor relations for exact codes.
Price history and performance
When summarizing historical price performance for the apps stock, typical elements include:
- 52-week high and low
- Market capitalization bands over time
- Volatility indicators (beta, ATR)
- Notable price moves tied to earnings, partnerships, or regulatory news
Market-data pages (e.g., TradingView, Yahoo Finance) provide charts and historical ranges to analyze the apps stock’s performance. For official market-cap and float, use Nasdaq or company disclosures. Source: TradingView, Yahoo Finance (as of 2026-01-24).
Trading statistics and liquidity
Relevant statistics to monitor for the apps stock include:
- Average daily trading volume
- Public float and shares outstanding
- Option chain availability (listed options and expiries)
- Institutional trading venues and liquidity providers
Liquidity and volume data are available from market-data platforms and clearing venues. Options data can be checked through option-data screens on trading platforms and institutional feeds.
Ownership and capital structure
Key items that inform ownership of the apps stock:
- Shares outstanding and basic vs diluted share counts
- Institutional holdings and top institutional shareholders
- Insider ownership (founders, executives, directors)
- Recent equity issuances, convertible instruments, or share repurchase programs
For exact figures and recent changes in ownership, consult the company’s proxy statements and 13F filings (institutional holdings reports). Market-data providers often summarize ownership percentages for the apps stock; confirm via SEC filings for definitive numbers.
Corporate governance and management
Core governance topics relevant to the apps stock include board composition, key executives (CEO, CFO, CRO), committee structures (audit, compensation), and executive compensation disclosures.
When evaluating governance for the apps stock, look for:
- Backgrounds of the CEO and senior executive team
- Board independence and committee oversight
- Executive compensation and equity incentives
- Auditor relationships and any governance-related disclosures in annual reports
These items are disclosed in the company’s annual proxy (DEF 14A) and in corporate governance materials on the investor relations page.
Analysts, ratings and investor sentiment
Sell-side coverage and analyst consensus often shape public perception of the apps stock. Commonly tracked items include:
- Consensus ratings (e.g., buy, hold, sell) — sourced from sell-side research
- Price target ranges and analyst revisions
- Social sentiment (investor communities and social media) — tracked on platforms like StockTwits
As of 2026-01-24, financial news sites and analyst pages (CNBC, MarketWatch, Seeking Alpha) maintain coverage and aggregate ratings for the apps stock. Public investor sentiment can be monitored using community platforms but should be weighed against primary filings and fundamentals. Sources: CNBC, MarketWatch, Seeking Alpha, StockTwits (as of 2026-01-24).
Legal issues, controversies and regulatory matters
Document any known litigation, regulatory inquiries, or material controversies that could affect the apps stock. Typical items to check:
- Pending litigation or class-action suits mentioned in 10-K/10-Q risk disclosures
- Regulatory inquiries related to advertising practices, data privacy, or competition
- Material contract disputes with partners or suppliers
Always refer to the company’s risk disclosures and legal proceedings sections in SEC filings for the most accurate and dated descriptions affecting the apps stock.
Recent developments and news
This rolling section should summarize the latest press releases, earnings calls, partnership announcements, and regulatory updates that bear on the apps stock. To ensure temporal accuracy, include report dates.
Examples of the type of notices to include for the apps stock:
- Earnings announcements and management guidance tied to quarterly results
- New distribution agreements with carriers or OEMs
- Product launches or major acquisitions expanding ODS or AGP capabilities
- Changes in senior management or board composition
As of 2026-01-24, public market pages (Nasdaq, Yahoo Finance, CNBC) provide headlines and filings related to the apps stock; for Bitget users, consider tracking APPS price movements and news in-app via Bitget’s market-data tools. Sources: Nasdaq, Yahoo Finance, CNBC (as of 2026-01-24).
Note on related market context: developments in on-chain market data and tokenized TradFi instruments may influence broader market sentiment. For example, Bitget launched a Global Stock Futures Championship (running Jan 23–Feb 11, 2026) that highlights tokenized TradFi products and could increase cross-market engagement between crypto-native and traditional equity instruments. As of 2026-01-24, that promotion and tokenized TradFi trend were reported in industry news and may affect how retail traders discover equities like the apps stock on crypto-native venues. Source: Bitget press reports and industry coverage (as of 2026-01-24).
Risk factors
Typical risk categories to document for the apps stock include:
- Market and industry risk: cyclicality in ad spend, macroeconomic sensitivity, and mobile ecosystem shifts.
- Business concentration risk: dependence on a limited number of carrier or OEM partners.
- Regulatory and privacy risk: changes in data-privacy rules (e.g., platform privacy changes) that could impact targeting and measurement.
- Competitive risk: pressure from other app-discovery and ad-tech providers.
- Financial risk: revenue concentration, margins, and access to capital.
For authoritative language on risks, reproduce the company’s own risk disclosures from annual reports when summarizing potential downsides affecting the apps stock.
Competitors and industry context
Digital Turbine operates within a competitive landscape that includes mobile advertising platforms, app-discovery services, and broader ad-tech programmatic players. When writing about competitors, use neutral descriptions and emphasize industry trends such as programmatic automation, privacy-driven targeting changes, and cross-device distribution.
Broader trends affecting the apps stock:
- Privacy-first changes in mobile operating systems (which can affect targetability)
- Growth in programmatic video and rewarded ad formats
- Consolidation among ad-tech providers and strategic distribution partnerships
Industry context sources: trade press, ad-tech research firms, and company presentations.
How to research or invest (research resources, not investment advice)
This section provides practical guidance on where to find reliable information about the apps stock.
Recommended primary sources:
- SEC filings: 10-K (annual), 10-Q (quarterly), 8-K (material events), and proxy statements for governance details.
- Company investor relations: press releases, earnings slides, and webcasts.
- Market-data providers: Nasdaq, Yahoo Finance, TradingView, MarketWatch, CNBC for quotes and charts.
- Analyst research and consensus: published sell-side reports and aggregated price targets (verify access and date).
- Social and community channels: StockTwits and investor forums for sentiment checks (treat as anecdotal).
For execution and market access: retail investors using crypto-native venues may find tokenized TradFi products and equity-like derivatives available on platforms such as Bitget. Bitget provides market data, trading tools, and tokenized stock futures that enable exposure to traditional equities in a crypto-native user experience; check Bitget’s platform for product specifications and risk disclosures before trading.
References
Sources used to compile this guide include market-data and news providers that track the apps stock and Digital Turbine: Nasdaq, Yahoo Finance, TradingView, MarketWatch, CNBC, CNBC Quotes, Seeking Alpha, StockTwits, Robinhood market pages, and eToro market summaries. For legal and audited financials, consult SEC filings and the company’s investor relations materials. (All data statements above reference these sources; verify dates and figures directly with the original documents.)
External links
Recommended official pages (search the listed names in your browser or access via your trading platform):
- Digital Turbine official website and Investor Relations page
- SEC EDGAR filings for Digital Turbine
- Nasdaq APPS summary page
- Market-data pages: Yahoo Finance APPS, TradingView NASDAQ:APPS
Note: When using third-party trading venues, consider platforms that aggregate authoritative market data and provide clear disclosures—Bitget is an option for traders preferring a crypto-native trading experience and tokenized TradFi exposure.
See also
- Mobile advertising
- App distribution platforms
- Programmatic advertising and DSP/SSP mechanics
- Related public companies in mobile ad-tech and app-discovery
Practical checklist: tracking the apps stock (APPS)
- Confirm the ticker: APPS on NASDAQ
- Check the latest SEC filings (10-Q/10-K) for audited numbers
- Monitor quarterly earnings calls and investor slides for guidance changes
- Watch distribution partnerships and OEM/carrier agreements for ODS traction
- Track revenue mix between ODS and AGP to assess business quality
- Use authoritative charts (TradingView, Nasdaq) for price history and volatility
- Review ownership changes in proxy statements and 13F filings
How Bitget can help you monitor U.S. equities like apps stock
Bitget provides tools that can help retail traders and researchers monitor equities and tokenized TradFi products. On Bitget you can:
- Access market-data dashboards and watchlists
- Track tokenized equity futures or derivative-like products that are offered on the platform
- Consult risk-disclosure and product-specification documents before trading
If you prefer a consolidated environment for crypto-native and tokenized TradFi exposure, Bitget’s market tools and wallet solutions (Bitget Wallet) are positioned to support that workflow.
Notes on timing and sources
- As of 2026-01-24, market-data platforms (Nasdaq, Yahoo Finance, CNBC) report live quotes and historical metrics for the apps stock APPS.
- For precise and dated financial metrics, always refer to the company’s latest SEC filing (10-Q or 10-K) and press releases posted on Digital Turbine’s investor relations page.
Final practical reminders
- The term apps stock in this article refers to the NASDAQ ticker APPS (Digital Turbine, Inc.). Use SEC filings and primary company disclosures for verified, dated figures.
- Keep news dates in mind: when you read headlines, check "as of" timestamps. For instance, promotions and market events announced in January–February 2026 (e.g., Bitget’s Global Stock Futures Championship running Jan 23–Feb 11, 2026) can temporarily affect retail interest in equities like the apps stock. As of 2026-01-24, industry press covered this tokenized TradFi event and its potential to increase cross-market engagement.
Further exploration: explore Digital Turbine’s investor relations materials and SEC filings, set up price alerts on your market platform, and use Bitget’s watchlist tools to monitor APPS alongside other equities or tokenized TradFi instruments.
Action: To follow apps stock movements and news in one place, add APPS to your Bitget watchlist or consult Bitget market tools for tokenized TradFi products and up-to-date market data.
