bkng stock price: Booking Holdings overview

This guide explains the bkng stock price — where to find real‑time quotes, key historical and valuation metrics, market drivers, analyst coverage and how investors track Booking Holdings’ performan...

2024-07-10 11:47:00

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bkng stock price — Booking Holdings, Inc. (NASDAQ: BKNG)

This article covers the bkng stock price, how it is quoted, where to find reliable real‑time data, historical performance, valuation metrics, corporate events that move the shares, and practical tracking tips for investors and researchers. It is for informational purposes only and is not investment advice.

As of January 27, 2026, according to Benzinga, Booking Holdings (ticker BKNG) had a reported share price of $5163.61 and a market capitalization of $166.44 billion. The same Benzinga report notes that Booking Holdings produced an average annual return of 16.6% over the past 10 years, outperforming the market by 2.92%, and that a $1,000 investment 10 years ago would be worth $4,703.04 at the reported price. Readers should confirm the current bkng stock price on live quote platforms before making any decisions.

Company overview

Booking Holdings, Inc. operates several leading online travel brands including Booking.com, Priceline, Agoda, KAYAK and OpenTable. Founded in 1997 and headquartered in Norwalk, Connecticut (with significant international operations), the company acts primarily as an online travel agency and metasearch platform, matching travelers with lodging, transportation, restaurant and activity providers.

The company's fundamentals — revenue growth, gross bookings, take rate (commission and advertising revenue as a share of gross bookings), operating margins, cash generation and balance sheet strength — are central to how analysts and investors value the bkng stock price. Changes in travel demand, supply of accommodations, search/ad platform economics and currency movements all feed into booking volumes and margins, and thus into the stock price.

Ticker and listing information

Ticker: BKNG
Exchange: NASDAQ (United States)
Trading currency: US Dollar (USD)
Normal trading hours (U.S. stock market): 09:30–16:00 Eastern Time (ET), Monday–Friday (excludes market holidays). Pre‑market and after‑hours sessions also produce reported quotes.

There are no widely used ADRs for BKNG because it is a U.S.-listed company. Institutional investors often trade BKNG through standard US equity market infrastructure and major brokerages. For trading execution, liquidity and settlement, broker platforms and regulated venues are the primary channels; for retail users seeking a centralized exchange experience, Bitget is highlighted in this guide as a platform option offering market access and user tools (note: check Bitget for available US equity products and eligibility in your jurisdiction).

What the "stock price" means and real‑time quotes

When people ask about the bkng stock price they may mean any of the following market quotes:

Last trade price: the price at which the most recent trade executed. This is the most commonly quoted "price."
Bid/Ask: the highest price buyers are willing to pay (bid) and the lowest price sellers are willing to accept (ask). The spread can indicate liquidity.
Pre‑market and after‑hours quotes: trades or quotes occurring outside the main session; these are indicative and can change at open.
Real‑time vs delayed: many public sites display delayed quotes (commonly 15–20 minutes). Broker platforms and professional feeds provide real‑time data.

Reliable sources for live and near‑real‑time bkng stock price and market data include major financial news and market data providers, company investor relations, and broker trading platforms. Examples of commonly used quote sources are Yahoo Finance, Morningstar, CNBC, Business Insider Markets and broker screens; investor relations pages from Booking Holdings provide official filings and corporate releases that may affect the price.

Historical price performance

Investors look at multiple horizons when assessing the bkng stock price:

Intraday movement: price action during a single trading day, useful for traders.
Short term (days–months): shows reaction to earnings, travel seasonality and news.
Medium term (1 year): highlights business cycle effects and annual trends.
Long term (5–10+ years): reveals cumulative performance and the impact of compounding.

As of January 27, 2026, Benzinga reported that Booking Holdings had an average annual return of 16.6% over the last 10 years, outperforming the broader market by 2.92% on an annualized basis. That long‑term performance highlights how compounded returns can materially increase portfolio value over time: Benzinga’s example shows a hypothetical $1,000 investment 10 years earlier would be worth $4,703.04 at the then‑reported bkng stock price of $5163.61.

Key historical data points

Commonly referenced figures for bkng stock price analysis include:

52‑week high and low: these show the price extremes in the prior year and are commonly listed on quote pages.
All‑time high / all‑time low: long‑term reference points for performance.
Recent closing prices: used for daily/weekly comparison.
Volume spikes: dates with unusually high trade volume often align with earnings, guidance changes or major news.

Note: exact numeric values for 52‑week and all‑time highs vary with time and must be checked on live data platforms for the current bkng stock price metrics.

Market capitalization and share statistics

Market capitalization (market cap) = share price × shares outstanding. It represents the market’s valuation of the company’s equity and is commonly used to classify companies (large‑cap, mid‑cap, small‑cap).

As of January 27, 2026, Benzinga reported a market capitalization for Booking Holdings of $166.44 billion at the reported bkng stock price.

Other useful share statistics include:

Shares outstanding: the total number of issued shares; needed to compute market cap.
Public float: shares available for trading by the public (excludes restricted shares and certain insider holdings).
Average daily trading volume: indicates liquidity; higher volume generally means tighter spreads and easier trade execution.
Short interest: percent of float sold short, which can affect volatility around news or squeezes.

These metrics help investors understand liquidity and valuation context for the bkng stock price.

Financial metrics and valuation

Analysts use multiple valuation metrics to assess the bkng stock price relative to historical norms and peers. Common metrics include:

Price/Earnings (P/E) ratio (trailing twelve months and forward): price divided by earnings per share (EPS). Higher P/E can imply high growth expectations or overvaluation; lower P/E can suggest the opposite.
Earnings Per Share (EPS): net income divided by weighted average shares outstanding.
Price/Sales (P/S): useful for companies with variable margins; price divided by revenue per share.
Price/Book (P/B): market price relative to book value per share.
Enterprise Value / EBITDA (EV/EBITDA): includes debt and cash; used for capital structure neutral comparisons.
PEG ratio: P/E divided by expected earnings growth rate; attempts to adjust valuation for growth.

For the bkng stock price, investors often compare these metrics to peers in online travel and platform/advertising businesses to evaluate relative valuation. Booking Holdings’ strong free cash flow and historically high margins are key inputs to valuation models.

Recent financial results and fundamentals

Quarterly and annual reports (10‑Q and 10‑K) provide the source numbers that drive valuation: revenue, gross bookings, net income, operating income, adjusted EBITDA, margin trends, cash on hand and debt balances. For bkng stock price analysis, pay attention to:

Revenue and gross bookings growth rate: primary drivers of future earnings.
Take rate: commission and advertising revenue per unit of gross bookings.
Operating leverage: ability to convert topline growth into operating profit.
Free cash flow: cash available for buybacks, debt reduction and reinvestment.
Balance sheet health: current cash, short/long term debt and leverage ratios.

Earnings releases and guidance updates can move the bkng stock price significantly on the day of publication and in the immediate days after.

Dividends, splits and corporate actions

Booking Holdings historically has prioritized reinvestment and shareholder returns via buybacks rather than regular dividends. Corporate actions that influence the bkng stock price include:

Dividend declarations (if any): changes in dividend policy can affect investor income expectations.
Share repurchases: buybacks reduce shares outstanding and can support per‑share metrics and the stock price.
Stock splits or reverse splits: change the share count and nominal price while preserving total equity value.
Mergers, acquisitions and divestitures: strategic moves that change future cash flows and risk profile.

Investors should consult company press releases and SEC filings for authoritative records of such actions; these filings are price‑sensitive and often cause immediate market reactions in the bkng stock price.

Analyst coverage and price targets

Brokerage analysts publish ratings (buy/hold/sell), earnings forecasts, and price targets that influence market expectations for the bkng stock price. Key aspects:

Consensus rating: the distribution of buy/hold/sell among covering analysts.
Price target median and range: indicate how the street values the shares versus current price.
Revisions: upward or downward revisions to earnings and targets often trigger stock moves.

Data services compile analyst estimates and provide consensus metrics; these are helpful for comparing the current bkng stock price to implied fair value from professional forecasts.

Ownership and insider activity

Ownership breakdown helps reveal who holds significant stakes and how concentrated ownership is:

Institutional ownership: percentage held by mutual funds, pension funds, and other large investors. High institutional ownership can lend liquidity and stability but also concentration risk.
Insider ownership and transactions: officers, directors and major shareholders’ buying or selling reported via regulatory filings (e.g., Form 4 in the U.S.). Insider buying can be viewed as a positive signal by some market participants, while insider selling can be neutral (liquidity or personal reasons) or negative depending on context.
13F filings: quarterly filings by institutional managers that disclose holdings and shifts; useful for tracking large investor flows that may influence the bkng stock price indirectly.

SEC filings and data aggregators provide these ownership snapshots. Significant changes in institutional or insider holdings are often noted in market commentary.

Trading characteristics and technical analysis

Traders and some investors use technical indicators to interpret bkng stock price behavior:

Liquidity & volatility: average daily volume and intraday volatility indicate how fast and how widely the price moves.
Moving averages (50‑day, 200‑day): used for trend identification and support/resistance signals.
Relative Strength Index (RSI) and MACD: momentum indicators that may flag overbought/oversold conditions.
Support and resistance levels: price points where historically buying or selling has clustered.

Technical analysis does not replace fundamental valuation, but many traders use a combination of both to make decisions. Be aware that technical patterns can fail, especially around major news events that change fundamentals.

Risks and factors affecting the bkng stock price

The bkng stock price responds to a mix of company‑specific and macro factors:

Travel demand cycles: global travel volumes are sensitive to economic growth, consumer confidence, and pandemic or health events.
Competition: other online travel agencies and direct booking channels can pressure take rates and growth.
Platform and advertising dynamics: changes in search engine algorithms, ad pricing, and distribution deals can impact customer acquisition costs.
Currency fluctuations: international revenues mean foreign exchange affects reported results.
Regulatory and legal risks: antitrust reviews, consumer protection laws, or litigation can impact costs and business models.
Macroeconomic and geopolitical conditions: recessions, fuel prices and travel restrictions materially affect volumes.

Given these variables, the bkng stock price can react to both predictable seasonal patterns and unpredictable shocks.

Historical events and price drivers

Material events that historically moved the bkng stock price include:

Quarterly earnings beats or misses and forward guidance changes.
Major acquisitions or divestitures that change growth prospects.
Global travel disruptions (e.g., pandemics, travel bans) that depress gross bookings and revenue.
Regulatory developments affecting online travel platforms and distribution intermediaries.
Large partner agreements or product launches that change market access or margin profile.

When reviewing price moves, correlate the timing of events to traded volumes and price changes to understand market reaction patterns.

How to track bkng stock price — practical guidance

To follow the bkng stock price accurately:

Use company investor relations for official filings and press releases. These are the authoritative sources for earnings, corporate actions and governance updates.
Consult real‑time data from broker platforms or professional market data vendors for execution‑level prices. Public sites often show delayed quotes unless a real‑time feed is purchased.
Monitor reputable financial news outlets (e.g., Yahoo Finance, Morningstar, CNBC, Business Insider, Benzinga, CNN Markets) for news, analyst updates and market commentary. Note the publication date on reports; time stamps matter for price relevance.
Watch trading volume and order book data if your platform provides it — unusual volume can signal institutional flows or news reaction.
Track SEC filings (10‑Q, 10‑K, 8‑K, Form 4, 13F) for formal disclosures that can affect the bkng stock price.

For those who trade or hold equities, consider using a regulated brokerage and tools offered by platforms such as Bitget to access market data, charting and execution services (verify product availability and regulatory compliance in your country).

Valuation comparisons and peer group

Common peers to benchmark Booking Holdings include other online travel and lodging platforms and metasearch companies. Typical comparable tickers used in analysis include Expedia Group and Airbnb, among others. Analysts compare metrics such as P/E, EV/EBITDA, growth rates and margins to assess relative value and to contextualize the bkng stock price.

When comparing, adjust for differences in business mix (pure marketplace vs platform with owned inventory), regional exposure, growth profile and capital structure.

Reporting and regulatory filings

Official disclosures that materially inform the bkng stock price include:

10‑K (annual report): comprehensive audited annual financial statements and risk factors.
10‑Q (quarterly report): interim financials and management discussion.
8‑K (current report): material events, such as executive changes, significant agreements, or restatements.
Proxy statements and Form 4: executive compensation and insider trades.

Investors and analysts routinely read these filings to update models and assumptions that drive valuation and price expectations.

References (selected sources)

Benzinga (market data and automated content summary) — reporting date: January 27, 2026
Yahoo Finance — BKNG quote and market overview
Morningstar — BKNG company page and valuation metrics
Booking Holdings Investor Relations — official filings and stock info
CNBC Markets — BKNG quote and news coverage
The Motley Fool — company stock analysis and news
Business Insider / Markets — BKNG page and market context
Robinhood / Broker pages — BKNG quote pages and trade data
CNN Markets — BKNG market insights

(All references above are named for attribution. For the latest bkng stock price and tick‑by‑tick data, consult real‑time broker feeds or the company’s investor relations.)

Practical checklist: before you act on the bkng stock price

Verify the time stamp of any quoted price (is it real‑time or delayed?).
Read the most recent earnings release and 8‑K for material updates.
Check analyst note revisions if they are driving intraday volatility.
Confirm liquidity and bid/ask spreads on your trading platform to estimate execution cost.
Review insider and institutional filing activity for recent changes in holdings.