Clorox stock: CLX overview and investor guide

Introduction

This article explains clorox stock (ticker: CLX), a widely followed U.S. consumer packaged goods equity listed on the New York Stock Exchange. If you want a clear, neutral, and practical reference on what the company does, how clorox stock trades, where to find authoritative data, and which factors commonly move the shares, this guide is for you.

Readers will gain: a concise company overview; a breakdown of business segments and major brands that drive clorox stock value; guidance on where to find up-to-date market metrics and filings; a summary of risks and recent news that affect CLX; and practical notes on trading, dividend considerations, and monitoring CLX using brokerage platforms such as Bitget.

Company overview

The Clorox Company is a U.S.-based consumer packaged goods firm known for household and personal care products. Founded in the early 20th century, Clorox is headquartered in Oakland, California, and operates globally through manufacturing, marketing, and distribution of branded consumer products. Key brands include Clorox, Brita, Burt’s Bees, Glad, Kingsford, Fresh Step, Hidden Valley, and others. The strength and recognition of these brands are central to the narrative behind clorox stock.

Stock identifier and listing

Clorox stock trades under the ticker symbol CLX on the New York Stock Exchange (NYSE) in U.S. dollars. Typical U.S. equity trading hours apply, with pre-market and after-hours liquidity available through many brokerages. CLX is commonly categorized within the consumer staples sector and is generally regarded as a large-cap company, though precise market-cap categorizations can change with market moves—always check market-data providers for current market capitalization.

Business segments and brands

The company organizes operations across several operating segments that reflect product groups and geographic reach. Commonly described segments include Household, Lifestyle, Health & Wellness, and International. Each segment contains recognizable product lines:

• Household: core cleaning and disinfecting products sold under the Clorox brand.
• Lifestyle: consumer-facing brands such as Brita (water-filtration) and Glad (bags and wraps).
• Health & Wellness: personal care and natural-products brands, including Burt’s Bees.
• Specialty & Pet (or similar): niche categories such as Fresh Step pet care.

These product categories and brand portfolios drive revenue and are central to investor assessments of clorox stock because brand strength, pricing power, and distribution partnerships influence margins and sales growth.

Historical background and milestones

Clorox has a long corporate history that includes its original product focus on bleach and subsequent diversification into a multi-brand consumer company. Important investor-relevant milestones typically include the company’s IPO/listing events, major acquisitions (such as brand purchases and portfolio expansions), divestitures, and large-scale operational projects (e.g., enterprise resource planning rollouts or supply-chain investments).

As a recent example of material corporate activity: as of January 23, 2026, according to Barchart, clorox stock rose following an announced acquisition of GOJO Industries for $2.25 billion in cash. That transaction and similar strategic moves have the potential to shift revenue mix and capital allocation, which in turn can influence clorox stock sentiment among investors and analysts.

Financial performance

For rigorous analysis of revenue, net income, margins, and cash flow, investors should consult the company’s SEC filings (10-K annual reports and 10-Q quarterly reports) and investor relations releases. Those filings provide audited figures, segment breakdowns, and management discussion that underpin any financial view of clorox stock.

Typical metrics analysts monitor for clorox stock include revenue growth (organic and acquisition-driven), gross and operating margins, adjusted earnings per share, free cash flow, and leverage ratios. For the latest quarter-by-quarter performance and management guidance, check official investor relations materials and quarterly press releases.

Recent earnings and guidance

Recent quarterly results and forward guidance are important near-term drivers of clorox stock volatility. Management commentary on input-cost trends (commodity prices), promotional activity in retail channels, and distribution expenses can materially impact sentiment. Investors should note that guidance revisions—up or down—commonly move CLX in the short term.

Stock price history and market data

Clorox stock has historically exhibited characteristics typical of established consumer-staples names: relatively lower volatility than cyclical sectors, steady dividend payments, and sensitivity to consumer spending patterns and input-cost inflation. For exact historical price charts, 52-week ranges, and intraday quotes, refer to major data providers such as Yahoo Finance, CNBC, Morningstar, MarketWatch, Reuters, and CNN Markets.

When reviewing clorox stock price history, investors track multi-year performance, notable rallies or drawdowns tied to product cycles or macro shocks, and how CLX performs during periods of inflation or economic slowdown.

Dividends and payout policy

Clorox stock is a dividend-paying company. Historically, Clorox has maintained a regular quarterly dividend and is often compared to other reliable dividend payers in the consumer staples sector. For the most up-to-date dividend rate, record dates, payment dates, and yield, check the company’s investor relations page or market-data providers. Dividend history and payout-ratio trends provide context for income-oriented investors but be sure to verify current yields as market prices change.

Share structure and market metrics

Key equity metrics for clorox stock that are commonly consulted include shares outstanding, public float, market capitalization, average daily trading volume, beta (a measure of historical volatility relative to the market), and valuation ratios such as price-to-earnings (P/E) and price-to-sales (P/S). These numbers are time-sensitive and should be retrieved from authoritative market-data sources before making any trade or analysis.

Ownership and analyst coverage

Institutional investors (mutual funds, pension plans, insurance companies) and certain insiders typically hold significant portions of clorox stock. Public filings (Schedules 13D/G, proxy statements) and market-data providers such as Reuters, Morningstar, and Yahoo Finance list major shareholders and insider ownership percentages. Short interest and analyst coverage (ratings and price targets from equity research teams) are also tracked—these items often influence trading dynamics in clorox stock.

Analyst ratings and target-price consensus can change with new information; for the current consensus and individual analyst notes, consult reputable financial news sites and brokerage research summaries.

Corporate governance and management

Clorox’s board composition, executive leadership (CEO, CFO, other C-suite officers), and governance policies are disclosed in annual reports and proxy statements. Governance quality, alignment of executive compensation with shareholder outcomes, and board independence are factors investors consider when evaluating clorox stock as part of a long-term portfolio.

Key risks and controversies

Investors should be aware of the risks that can affect clorox stock value. Typical categories include:

• Commodity and input-cost risk: raw materials and packaging costs can compress margins if not passed on to consumers.
• Competitive risk: price competition and private-label penetration in retail channels.
• Operational risk: supply-chain disruptions, manufacturing issues, or large-scale IT/ERP implementations that can disrupt operations.
• Regulatory and legal risk: compliance, litigation, or product-safety issues.
• Reputational risk: brand controversies or product recalls impacting consumer trust.
• Market risk: macroeconomic downturns, changing consumer sentiment, and currency fluctuations for international sales.

Additionally, cybersecurity incidents and the associated data/breach risks are increasingly material for corporate operations. For details and quantified disclosures, review the company’s risk factors in the latest SEC filings.

Recent developments and news drivers

Short-term catalysts for clorox stock include earnings reports, management guidance updates, analyst rating changes, large acquisitions or divestitures, significant insider transactions, and macro trends in consumer demand and inflation. As previously noted, strategic acquisitions can quickly shift investor sentiment.

As of January 23, 2026, according to Barchart, clorox stock moved higher—CLX rose more than 2%—after the company announced a $2.25 billion cash acquisition of GOJO Industries. That day’s broader markets were mixed but ultimately recovered after early losses due to strength in major technology stocks. Market context such as S&P 500, Dow, and Nasdaq movements, and macro indicators (consumer sentiment and inflation expectations), can indirectly affect clorox stock by changing risk appetite among investors.

Investment considerations

This section summarizes factors investors commonly weigh about clorox stock, stated in neutral, factual terms without making investment recommendations.

• Defensive characteristics: As a consumer staples company, Clorox often exhibits relative resilience during economic slowdowns due to steady demand for household essentials.
• Dividend income: Clorox has a history of paying dividends, which appeals to income-focused shareholders. Verify current yield and payout policy through investor relations.
• Margin sensitivity: Profitability can be sensitive to commodity prices, freight costs, and promotional intensity from retail partners.
• Brand strength: Iconic brands can support pricing power, but maintaining brand relevance requires ongoing marketing and product innovation.
• Execution risks: Integrating acquisitions, managing inventory, and executing cost programs can influence near-term financial performance and clorox stock returns.

Technical trading and derivatives

Clorox stock is listed equity and is available for trading through most brokerages. Options markets typically exist for CLX, allowing for hedging or speculative strategies via calls and puts. For option chains, implied volatility, and Greeks, consult the trading tools provided by your brokerage. If you use Bitget for trading, Bitget provides live quotes and derivative tools for eligible equities and products; check Bitget’s platform for available instruments and market data for CLX.

How to monitor clorox stock

To keep track of clorox stock, consider these practical steps:

• Follow official investor relations releases and SEC filings for primary disclosures about earnings, dividends, and corporate actions.
• Use market-data providers (Yahoo Finance, CNBC, MarketWatch, Reuters, Morningstar, CNN Markets) for live quotes, historical charts, and analyst coverage summaries.
• Monitor sector news and macro indicators that influence consumer-staples sentiment, such as inflation measures, consumer confidence indices, and retail sales reports.
• Set personalized alerts for major corporate events (earnings dates, dividend declarations, material announcements) through your brokerage—Bitget allows alert setups and watchlists to monitor CLX price moves and news.

See also

• Consumer staples sector overview and comparative company profiles
• Comparable companies: Procter & Gamble, Church & Dwight, Kimberly-Clark (for benchmarking purposes)
• Lists of dividend-paying stocks and defensive equities

References

Primary sources and market-data providers commonly used for clorox stock information include: The Clorox Company Investor Relations, SEC filings (EDGAR), Yahoo Finance, CNBC, Morningstar, Robinhood (for retail data), CNN Markets, The Motley Fool, MarketWatch, and Reuters / LSEG company pages. For the market context and the GOJO acquisition item referenced above, see Barchart as reported on January 23, 2026.

External links

For up-to-date information on clorox stock, consult the company’s investor relations page and SEC filings, and use major market-data providers named above for live quotes, charts, and analyst coverage. If you plan to trade, consider using a regulated brokerage such as Bitget to access market data, order execution, and portfolio tools.

Practical next steps

If you want to follow clorox stock more closely:

• Create a watchlist for CLX on your preferred market platform (for example, Bitget’s watchlist feature).
• Subscribe to company press releases and SEC filing alerts to receive primary disclosures as they occur.
• Review quarterly earnings transcripts and management discussion sections in 10-Q/10-K reports for context on operating trends behind clorox stock.

Explore Bitget’s platform features—such as live price alerts, research summaries, and trade execution capabilities—to monitor CLX price action and news flow efficiently.

Note on data timeliness and neutrality

All numeric data and market metrics discussed in this article are time-sensitive. For current figures (market capitalization, dividend yield, P/E ratios, 52-week ranges, and average daily volume), consult the primary and secondary sources listed in the References section. This article aims to provide neutral, factual information and does not constitute investment advice.

Further reading and primary documents include the company’s most recent annual report, quarterly filings, and investor presentations. For broader market context that can move clorox stock, monitor macro releases such as consumer-sentiment indices, inflation expectations, and commodity-price movements.

Reporting context

As of January 23, 2026, according to Barchart, the broader market recovered after early losses and technology leadership helped lift indices. That same day, clorox stock reacted positively to the announced acquisition of GOJO Industries for $2.25 billion in cash. Market moves on that date were influenced by revised University of Michigan consumer-sentiment data and easing near-term inflation expectations—factors that can shift investor appetite for defensive and cyclical names alike.

For ongoing news coverage affecting clorox stock, track earnings seasons, analyst commentary, and large corporate actions. Use the named market-data providers for corroboration and timestamped figures.

Final note: How Bitget can help

If you intend to monitor or trade clorox stock, Bitget provides market-data access, watchlists, and execution tools suitable for retail and professional users. Bitget’s platform can help you follow CLX price movements, corporate news, and option instruments where available. For Web3 wallet needs, Bitget Wallet is the recommended wallet to maintain compatibility with Bitget’s ecosystem.

Further exploration of clorox stock and related consumer-staples companies can be done by combining official filings (SEC) with live market-data services and brokerage tools such as those offered by Bitget to stay informed and react to verified disclosures.