coco stock: Vita Coco Company, Inc.

A comprehensive, beginner-friendly guide to coco stock (Nasdaq: COCO), covering company history, business model, trading facts, financial trends, risks, and where to follow live market data. Read t...

2024-07-12 01:13:00

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COCO (stock)

Quick summary: COCO is the Nasdaq ticker for The Vita Coco Company, Inc., a New York–headquartered non‑alcoholic beverage company best known for its coconut‑water brands. The equity trades under the ticker COCO on the Nasdaq exchange and sits in the Beverages — Non‑Alcoholic industry. This page covers COCO (stock) as an equity; it is not a cryptocurrency or token.

Why this guide

If you are researching coco stock for the first time, this article explains what the company does, how the stock trades, the main financial and operational drivers, and the risks investors and observers often track. You will learn where to find live quotes, filings, analyst context, and typical catalysts that move COCO (stock).

Company overview

The Vita Coco Company, Inc. is a manufacturer, marketer and distributor of coconut‑based beverages and related products. Founded in the mid‑2000s and headquartered in New York City, the company built a global portfolio centered on the Vita Coco coconut water brand. Its product set includes ready‑to‑drink coconut water, coconut milk and functional beverages under proprietary and acquired brands.

Core brand and product lines include:

Vita Coco (core coconut water products)
Runa (energy and functional beverage line)
Ever & Ever (shelf‑stable coconut water / plant‑based products)
PWR LIFT (performance beverage products)
Private‑label manufacturing and contract partnerships

The company distributes through grocery, mass retail, club stores, convenience, foodservice, and direct‑to‑consumer channels across the Americas, parts of Europe and select APAC markets.

Corporate history

Vita Coco grew from a single‑brand start‑up into a multi‑brand beverage company through product launches, distribution expansion and selective acquisitions. Key milestones include early market entry in the U.S. coconut water category, international expansion, launch or acquisition of adjacent brands for energy and functional segments, and an initial public offering in 2021.

Notable dates:

Founding and early consumer traction in the 2000s (brand popularized coconut water in Western markets).
Brand and portfolio expansion across North America and international markets throughout the 2010s.
Public listing: IPO on the Nasdaq on October 21, 2021, trading under the ticker COCO.
Continuous public reporting since listing; see the company’s annual Form 10‑K for a detailed timeline and material events.

Business model and products

Vita Coco’s business model centers on branded beverage sales supported by manufacturing, distribution partnerships and marketing. The company’s revenue drivers are diversified across retail channels and geographies, with a mix of high‑frequency consumer purchases and longer‑term distribution contracts.

Primary revenue channels

Retail and grocery: Packaged coconut water and related drinks sold through supermarkets and convenience stores.
Club and mass merchants: Bulk formats and larger package SKUs for warehouse clubs and mass merchandisers.
E‑commerce and DTC: Branded online sales and promotional storefronts.
Foodservice and on‑premise: Partnerships for hospitality and foodservice distribution.

Product segmentation

Product categories include:

Coconut water (core, flavored, enhanced)
Coconut‑based milk and shelf‑stable variants
Functional and energy beverages (energy shots, electrolytes)
Private label and co‑packing arrangements

Marketing focuses on health and hydration claims, natural ingredient positioning and strategic retail promotions. Distribution uses a mix of direct sales and third‑party distributors to reach global retail networks.

Stock information

Ticker: COCO
Exchange: Nasdaq
Industry: Beverages — Non‑Alcoholic

For live quotes and current market metrics for COCO (stock), major financial pages such as MarketWatch, Yahoo Finance and Markets Insider provide real‑time pricing, while the Nasdaq company page carries historical trade data and official listing details.

Key trading metrics

Common metrics investors and market observers watch for COCO (stock) include:

Market capitalization (varies with price; use live sources for current figure)
Shares outstanding and free float (reported in SEC filings and public data feeds)
Average daily volume (liquidity indicator)
52‑week price range (volatility context)
Beta (relative volatility vs. the market)
EPS (TTM) and P/E ratio (when positive earnings available)

As of the company’s public filings and market pages, COCO (stock) typically trades as a small‑cap equity with variable daily volume. For exact up‑to‑date metrics, consult a live quote provider. As of January 20, 2026, according to MarketWatch and Nasdaq quotes, COCO’s market statistics (market cap and average volume) can change materially day‑to‑day; please check live feeds for current numbers.

Historical price performance

Since the IPO in October 2021, COCO (stock) has experienced multiple periods of volatility common to small‑cap consumer names. Early post‑IPO trading included typical lock‑up expirations, earnings reactions and macro‑driven swings. Notable price moves have followed quarterly earnings releases, distribution partnerships, and commodity or tariff‑related news that affect coconut supply and input costs.

Analysts and market commentators have noted episodic rallies tied to product launches or stronger‑than‑expected retail sell‑through, and pullbacks tied to margin pressure or unfavorable macro conditions.

Financial performance

Vita Coco’s financial profile blends revenue growth from brand and distribution expansion with margin sensitivity to commodity costs, shipping and promotional spending. The company’s SEC filings (Form 10‑K and 10‑Q) are the primary source for audited revenue, profit and cash‑flow figures.

As of the 2024 Form 10‑K, the company discloses multi‑year revenue trends, gross profit and operating margin performance; these statements provide the best available base for trend analysis. Readers should consult the Form 10‑K for precise, audited figures and the most recent 10‑Q for interim updates.

Recent results and trends

Recent reporting periods have highlighted several trends:

Top‑line drivers: Geographic expansion and new product introductions can boost net revenue in reported quarters.
Margin pressure: Commodity prices (including coconut and packaging), freight and promotional intensity can compress gross and operating margins.
Profitability: The company has alternated between modest profits and narrow losses in different periods, depending on promotional investment and one‑time items; see the latest Form 10‑K for specifics.

As of March 29, 2024, according to the Vita Coco 2024 Form 10‑K, the company summarized its annual operating results and the principal factors affecting year‑over‑year changes. For quarter‑by‑quarter details, refer to the most recent Form 10‑Q filings.

Corporate filings and governance

Public investors should monitor the company’s SEC filings to follow material developments. The key filings are:

Form 10‑K (annual report): Comprehensive audited financials and risk disclosures
Form 10‑Q (quarterly reports): Interim financials and MD&A
Form 8‑K (material events): M&A, executive changes, or other material news
DEF 14A (proxy statements): Board composition, executive compensation and governance details

These filings are available on the SEC’s EDGAR system and from the company’s investor relations page. As of March 29, 2024, the 2024 Form 10‑K includes a management discussion of material risks, litigation (if any), and executive leadership details.

Board and executive leadership are listed in the proxy statement and annual report; these documents are the authoritative source for director biographies and governance practices.

Analyst coverage and market sentiment

COCO (stock) receives coverage from a select group of equity analysts and financial media focused on consumer packaged goods and small‑cap equities. Analyst coverage can include buy/hold/sell ratings, target prices and notes on retail sell‑through and distribution metrics.

Market commentaries from outlets like The Motley Fool and Markets Insider provide additional context on investor sentiment and notable events. For example:

Analyst revisions following quarterly earnings can drive intraday volatility.
Positive retail sell‑through or expanded distribution deals can trigger upgrades or bullish commentary.
Conversely, margin pressure or slowing sales often prompts cautionary notes from analysts.

As of January 15, 2025, Markets Insider and MarketWatch summarized analyst consensus and price targets that reflect a range of expectations; updates to coverage happen after each quarterly release.

Ownership and institutional holdings

Major institutional holders and insider ownership are reported in filings and public ownership tables. Institutional investors can include mutual funds, specialty consumer industry investors, and ETFs focusing on consumer staples or small caps.

Ownership notes:

Insider ownership levels and director holdings can be found in the proxy statement and Forms 3/4/5.
Institutional ownership is disclosed in 13F filings and on market data pages (Nasdaq, Markets Insider).
Float and free‑float percentages vary after lock‑ups and subsequent share issuances.

As trends, increasing institutional ownership can improve liquidity for COCO (stock), while significant insider selling or concentration may attract investor scrutiny. For up‑to‑date holder lists, consult Nasdaq or Markets Insider ownership tables.

Trading instruments and liquidity

COCO (stock) trades as a common equity on the Nasdaq. Typical trading and instruments to be aware of include:

Common shares listed under the ticker COCO.
Options: Depending on liquidity and exchange listings, standardized equity options may be available; check option chains on live market platforms.
No ADR status applies—COCO is a U.S. domestic listing on Nasdaq.
Short interest: Reported periodically and expressed as a percentage of float; higher short interest can amplify volatility.

Liquidity considerations: COCO (stock) typically exhibits the trading characteristics of a small‑cap consumer equity—periods of thin liquidity, especially outside market hours, and spikes in volume around news and earnings. Market data pages provide average daily volume and short‑interest snapshots.

Major news and catalysts

Events that often move COCO (stock) include:

Earnings releases and management guidance—driving immediate trading reactions.
Distribution deals and retail listings—particularly expansion into large club or mass channels.
Product launches and brand extensions—new SKUs or health/functional launches.
Supply chain or commodity developments—coconut supply, tariffs, freight costs.
Regulatory or trade policy changes that directly affect import or commodity costs.

For example, coverage in The Motley Fool and MarketWatch has highlighted tariff or trade developments affecting coconut imports as catalysts that can influence margin expectations and therefore share price moves for COCO (stock). As of April 10, 2024, media reports discussed supply‑chain cost dynamics that were relevant to beverage makers sourcing coconut raw materials.

Risks and controversies

The company outlines principal risk factors in its Form 10‑K. Key risks for COCO (stock) include:

Supply and commodity risk: Coconut prices, crop yields, and geographic concentration of suppliers can materially affect cost of goods sold.
Trade and tariff exposure: Import tariffs or trade restrictions on key inputs may raise costs.
Competition: Large beverage companies and private‑label entrants increase pricing and shelf‑space pressure.
Concentration risk: Reliance on core brands or major retail partners creates exposure to changes in retailer relationships or consumer preferences.
Operational and logistics risk: Freight, packaging shortages and labor constraints affect distribution.
Market and liquidity risk: As a small‑cap stock, COCO can experience outsized price swings and periods of thin trading.

The company’s audited filings detail these risks and provide management’s discussion of mitigation strategies.

Financial ratios and valuation metrics

Commonly used valuation and profitability metrics for COCO (stock) include:

P/E ratio (when trailing earnings are positive)
Price/Sales (useful for growth or thin‑earnings companies)
EV/EBITDA (enterprise valuation vs. operating cash‑flow proxy)
Gross margin, operating margin and net margin (profitability)
Return on equity (ROE) and return on assets (ROA)

Up‑to‑date values for these metrics are available on YCharts, MarketWatch and Yahoo Finance. Because many of these ratios depend on the latest share price and trailing results, they should be refreshed at the time of analysis.

References

Primary public sources used to compile this overview include:

MarketWatch — COCO Stock Price | Vita Coco Co. (quote and market data) — reported/checked as of January 20, 2026
The Motley Fool — Analysis and investor commentary on COCO (stock) — sample articles cited as background (various dates; coverage includes catalyst and tariff discussions)
Markets Insider / Business Insider — The Vita Coco Company Stock Price (market snapshot and analyst notes) — reported/checked as of January 2026
YCharts — COCO Stock Price & Charts (historical charts and ratios) — referenced for multi‑period charting
MarketXLS — COCO Financials (financial statement tables aggregation) — used as a secondary data aggregator
Nasdaq — COCO Historical Data / company page (official listing and trade history) — referenced for IPO date and historical trade records
Vita Coco 2024 Form 10‑K (annual report) — As of March 29, 2024, the company’s audited annual report provides detailed financials and risk disclosures
Yahoo Finance — The Vita Coco Company, Inc. (COCO) (profile, metrics and news) — used for quick reference and live quote guidance

Note: For live pricing, up‑to‑the‑minute market cap, volume and ratio figures, use the MarketWatch, Nasdaq or Yahoo Finance quote pages. For audited financials and risk disclosures, consult the company’s Form 10‑K and recent Form 10‑Q filings on the SEC EDGAR system.

How to follow COCO (stock) and next steps

If you want to monitor coco stock on an ongoing basis:

Subscribe to official company press releases and investor relations updates.
Check the Nasdaq company page for historical trade data and listing information.
Use MarketWatch, Yahoo Finance and Markets Insider for live quotes, analyst consensus, and news aggregation.
Read the Form 10‑K and recent 10‑Q for verified financial results and risk disclosures.

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Final notes and reader guidance

This guide summarizes public information on coco stock and points to primary authoritative sources. It does not provide investment advice or recommendations. For exact, current numerical figures (market cap, share counts, daily volume, EPS and valuation ratios), consult live market pages (MarketWatch, Nasdaq, Yahoo Finance, YCharts) and the company’s most recent SEC filings.

Want to stay updated on COCO (stock)? Use Bitget’s market tools to follow tickers and receive alerts on corporate filings, earnings releases and price movements. For deeper company analysis, review the Vita Coco 2024 Form 10‑K and subsequent quarterly filings.

Reporting dates referenced in this article:

As of March 29, 2024, according to the Vita Coco 2024 Form 10‑K, the company filed its annual report with audited financials and risk disclosures.
As of January 20, 2026, MarketWatch and Nasdaq live quote pages were referenced for market statistic context.
As of April 10, 2024, financial media reported tariff and supply‑chain related items affecting beverage input costs that have been relevant for COCO (stock).

For updates beyond these dates, refer to the sources listed in the References section.

The content above has been sourced from the internet and generated using AI. For high-quality content, please visit Bitget Academy.