CRM stock value (Salesforce, Inc.)

CRM stock value (Salesforce, Inc.)

Short description: This article explains CRM stock value — the market valuation and price-related measures of Salesforce, Inc. (ticker: CRM) traded on the New York Stock Exchange — and why investors monitor those measures. It covers core valuation metrics, trading details, financial drivers, business catalysts (including AI and Agentforce), peer comparisons, analyst coverage, risks, and primary data sources. As a practical guide, it points to authoritative filings and market-data pages for up-to-the-minute figures.

Note: This article is informational and neutral. It does not provide investment advice. For live trading and order execution, consider regulated trading venues such as Bitget for spot and derivatives access, and use Bitget Wallet for Web3 custody needs.

Introduction — what "CRM stock value" means and why it matters

The phrase crm stock value refers to the market price and related valuation measures that express how the market values Salesforce, Inc. (NYSE: CRM). Investors and analysts look at CRM stock value to gauge company size, growth expectations, profitability, and relative attractiveness versus peers.

Readers of this guide will learn how CRM stock value is calculated, which financial metrics drive it, what business catalysts and risks matter today (including AI initiatives like Agentforce), where to find reliable data, and how market context can influence short- and long-term price action.

As of Jan 28, 2026, CRM stock value headlines have been shaped by enterprise contracts, AI debates in software, and broader tech market moves (Source: Yahoo Finance; Reuters). This article explains the components behind those headlines and points to primary sources for verification.

Company and Ticker Overview

Salesforce, Inc. (ticker: CRM) is a leading provider of customer relationship management (CRM) software, cloud services, and increasingly, AI-enabled business platforms. Its product suite includes Sales Cloud, Service Cloud, Marketing Cloud, Slack (collaboration platform), MuleSoft (integration platform), Tableau (analytics), and newer initiatives such as Agentforce.

The CRM ticker trades on the New York Stock Exchange. Investor relations materials and SEC filings (10-Q, 10-K, 8-K) are primary sources for authoritative company data — including revenue breakdowns, shares outstanding, and management commentary. Company press releases and the official investor-relations site contain the latest guidance, contract announcements, and financial presentations.

Why ticker and IR matter: the CRM ticker aggregates market expectations into a price; investor-relations materials and SEC filings explain the company fundamentals that underlie that price.

Trading and Market Data

How CRM trades: CRM trades on the NYSE during regular U.S. market hours (typically 09:30–16:00 ET), with extended pre-market and after-hours liquidity available through many brokers and platforms. Typical live-data items investors use to monitor CRM stock value include last price, absolute/percent change, 52-week high/low, intraday range, beta, market capitalization, shares outstanding, float, and average daily trading volume.

Common reporting sources for live and historical quotes: Yahoo Finance, MarketWatch, Reuters, and exchange-provided quote data. For institutional-grade feeds, professionals use LSEG/Refinitiv or other market-data vendors. Retail investors can cross-check quotes on major financial portals and the NYSE page for CRM.

Liquidity and float: Salesforce is a large-cap stock; liquidity is usually robust on regular market sessions with multi-million average daily shares traded. For exact current figures (shares outstanding, float, and average volume), consult the company’s latest 10-Q/10-K and key-statistics pages on financial portals.

Items frequently watched by market participants when assessing CRM stock value:

• Last traded price and percentage change
• Market capitalization (share price × shares outstanding)
• 52-week range and record high/low
• Volume and average volume (liquidity signal)
• Beta (historical volatility vs. market)
• Insider ownership and institutional ownership percentages

As of Jan 28, 2026, financial news coverage noted short-term positive moves following a large government contract announcement, illustrating how corporate news can alter CRM stock value intraday (Source: Yahoo Finance, Jan 28, 2026).

Historical Price Performance

Presenting CRM’s historical price performance typically involves multiple charting horizons: 1-day (1D), 1-month (1M), 1-year (1Y), and 5-year (5Y). Short-term charts capture recent volatility and headline reaction; multi-year charts illustrate secular growth, drawdowns, and the cumulative return for long-term investors.

When summarizing historical CRM stock value, common elements include:

• Notable rallies: periods when investor enthusiasm for software or AI lifted CRM shares.
• Significant drawdowns: selloffs tied to macro stress, sector rotations, or company-specific concerns.
• Volatility changes across horizons: increasing or decreasing beta versus the Nasdaq or S&P 500.

Example recent range and recorded prices (contextualized): CRM has experienced meaningful moves in the prior 12–24 months driven by AI sector flows, software sentiment, and company-specific news. For precise highs and lows over chosen horizons, consult historical charts and data on Yahoo Finance or Reuters (update any numeric reference to the date of retrieval).

Key Valuation Metrics

Understanding CRM stock value requires familiarizing with the valuation metrics analysts and investors use. Below are the primary multiples and what they reveal about CRM.

Market Capitalization

Market capitalization = share price × shares outstanding. It is the simplest size measure and is often used to classify CRM as large-cap. Market cap summarizes the aggregate valuation the market places on Salesforce and is commonly reported on quote pages.

Why it matters: market cap indicates relative size among peers, which affects index inclusion, liquidity, and institutional ownership patterns.

Price-to-Earnings (P/E)

P/E can be computed on trailing (historical) earnings per share (EPS) or forward (consensus analyst estimates) EPS. Trailing P/E = current price / trailing-12-month EPS. Forward P/E uses next-12-month consensus EPS.

Why compare P/E for CRM: analysts compare CRM’s P/E with peer software or cloud companies to judge whether the stock is expensive relative to earnings expectations. For many high-growth SaaS companies, trailing P/E may be high or misleading if earnings are depressed by reinvestment; forward P/E or adjusted non-GAAP EPS is often used.

Price-to-Sales (P/S), Price-to-Book (P/B), EV/Revenue, EV/EBITDA

• Price-to-Sales (P/S): share price × shares outstanding / revenue. For high-growth software companies, P/S is commonly used because revenue is less manipulated and more predictable than near-term earnings.
• Price-to-Book (P/B): market cap / book value of equity; less commonly used for software firms but still informative when balance-sheet assets matter.
• Enterprise Value (EV) multiples (EV/Revenue, EV/EBITDA): EV = market cap + net debt (debt − cash). EV multiples account for capital structure and are meaningful when comparing companies with different debt or cash positions.

These revenue- and enterprise-value–based multiples help value growth companies like Salesforce where earnings are reinvested or reported on non-GAAP bases.

PEG Ratio and Growth Adjustments

PEG = P/E divided by expected earnings growth rate (typically next 3–5 year CAGR). PEG attempts to adjust valuation for growth: a lower PEG suggests a cheaper valuation relative to growth.

Why it matters for CRM: when CRM shows high P/E, the PEG ratio helps contextualize whether that premium is justified by faster expected growth.

Dividend Yield and Payout Metrics

Salesforce historically has not paid a cash dividend. Dividend yield and payout ratio are therefore not material drivers of CRM stock value. If a company begins dividends, yield and payout ratios become relevant for income-oriented investors.

Financial Fundamentals Affecting Stock Value

Key financial statements underpin CRM stock value. Investors monitor these items on a trailing-twelve-month (TTM) basis as well as on a quarterly and annual basis via SEC filings.

Primary fundamentals:

• Revenue growth and recurring revenue composition (subscriptions vs. professional services)
• Gross margin (unit economics of software vs. cost of revenue)
• Operating margin and adjusted (non-GAAP) operating margin
• Net income and EPS (GAAP and adjusted)
• Free cash flow (FCF) and free cash flow margin
• Cash, short-term investments, and debt levels (net cash/net debt)
• Deferred revenue and remaining performance obligations (RPO/cRPO) for SaaS companies

Why these matter: Revenue trends and margin expansion are direct inputs to valuation models. Free cash flow and balance-sheet strength influence enterprise value and the company’s ability to invest in M&A or return capital.

Where to find these figures: SEC 10-Q and 10-K filings, investor-relations presentations, and consolidated financial pages on Reuters and Yahoo Finance provide TTM figures and quarterly trends.

Business Drivers and Catalysts

Several strategic and operational factors drive CRM stock value. These include product traction, AI initiatives, M&A and integration success, and macro trends in enterprise spending.

Product Portfolio and Platform (Sales/Service/Marketing, Slack, Tableau, MuleSoft)

Salesforce’s breadth — Sales Cloud, Service Cloud, Marketing Cloud, Slack, Tableau, MuleSoft — creates cross-sell and upsell opportunities. Product traction, expansion of average contract value (ACV), and success in moving customers to higher-tier or bundled offerings directly affect revenue growth and long-term valuation.

Customer retention and multi-year contracts (as reflected in RPO/cRPO) are particularly valuable for SaaS valuation because they make future revenue streams more predictable.

AI and Agentforce

AI is a central catalyst for modern software valuations. Salesforce’s Agentforce and other AI initiatives aim to add productivity gains and new monetizable features. Market participants watch evidence of enterprise adoption, revenue derived from AI offerings, and how AI affects pricing power (seat-based versus per-agent/usage pricing).

Investor reaction to AI progress is often bifurcated: hardware and infrastructure providers have sometimes captured the earliest benefits, while incumbent software firms must demonstrate tangible monetization to convert AI interest into higher CRM stock value.

M&A and Integration (historical acquisitions)

Salesforce has completed several large acquisitions (Slack, Tableau, MuleSoft). Successful integration expands platform value and cross-sell but also brings costs and potential margin pressure. Investors assess whether acquisitions improve growth trajectory and profitability when valuing CRM.

Macro and Market Factors

Macro variables that affect CRM stock value include overall enterprise IT spending, interest rates (discount rates used in valuation), the health of equity markets, sector rotations (money moving to or away from technology), and geopolitical/trade developments. Rising interest rates typically increase discount rates and can reduce valuations for growth names; conversely, a favorable macro backdrop may support higher multiples.

Peer and Industry Comparisons

Comparing Salesforce to peers helps put CRM stock value in context. Typical peers include Microsoft, Oracle, Adobe, Intuit, ServiceNow, Snowflake, and other enterprise-software companies.

Key benchmarking metrics:

• Revenue growth rates and revenue composition (cloud/subscription vs. legacy licensing)
• Margin profiles (gross and operating margins)
• Multiples: P/E, EV/Revenue, EV/EBITDA, and P/S
• Net retention rates and ACV growth

Why peer context matters: relative valuation often drives investor decisions — if CRM trades at a premium to peers, analysts will look for faster growth or superior margins to justify the premium. Conversely, a discount may signal risk concerns or a re-rating opportunity.

Data providers that support peer comparisons include MarketWatch, Trefis, GuruFocus, and sector reports from major banks and research houses.

Analyst Coverage, Price Targets and Sentiment

Analyst ratings, consensus price targets, and institutional ownership influence market perception of CRM stock value. Coverage typically spans "Buy/Outperform" to "Hold" and occasionally "Sell".

How analysts influence CRM stock value:

• Upgrades/downgrades can move the stock near-term.
• Changes in consensus revenue or EPS forecasts affect forward P/E and model-based valuations.
• Published research often highlights catalysts or risks (e.g., AI execution, large contract wins).

Where to find consolidated analyst data: Reuters, MarketWatch, Yahoo Finance, and company filings sometimes summarize sell-side coverage and target ranges.

As of Jan 28, 2026, media reports noted mixed sentiment: some outlets flagged strong fundamentals but weakening momentum and valuation pressures (Source: Benzinga; Reuters).

Risks and Considerations for Valuation

Principal risks that can materially affect CRM stock value include:

• Competitive pressure from other enterprise software vendors and AI-native startups
• Slower-than-expected monetization of AI initiatives or commoditization of features
• Slowing revenue growth or margin compression due to investments or price pressure
• Macroeconomic headwinds reducing enterprise IT spend
• Regulatory or legal risks (data protection, contracts with public-sector clients)
• Execution risk on large contracts and integration risk from past acquisitions
• Changes in share count from buybacks or issuance, and insider selling patterns

These risks inform discount rates, scenario analyses, and downside scenarios in valuation models.

How CRM Stock Value Is Calculated and Reported

Practical how-to steps for common metrics:

• Market capitalization: current share price × fully diluted shares outstanding (use company filings or data-provider share counts for accuracy).
• P/E (trailing): current price / trailing-12-month EPS (from GAAP or adjusted EPS depending on the analysis).
• Forward P/E: current price / consensus next-12-month EPS (consult aggregated analyst estimates).
• EV and EV multiples: Enterprise value = market cap + total debt − cash & equivalents. EV/Revenue = EV / trailing or forward revenue.
• Adjustments: analysts may exclude non-recurring items, stock-based compensation, or acquisition-related amortization to produce non-GAAP margins; note and disclose any adjustments.

Standard data sources: SEC filings (10-Q, 10-K) for official accounting, NYSE/exchange data for live prices, and major market-data sites for consolidated metrics (Yahoo Finance, Reuters, MarketWatch). For institutional-quality data, use LSEG/Refinitiv or similar.

Investment Considerations and Use Cases

Investor perspectives commonly applied to CRM stock value:

• Growth investor: focuses on revenue growth, ARR/ACV expansion, and market share gains. CRM stock value for growth investors depends on sustaining above-market growth rates.
• Value or special-situation investor: looks for valuation gaps between fundamentals and price, using multiples and cash-flow-based discounted models.
• Income investor: historically not applicable for CRM due to lack of dividend; instead, some investors look for buybacks or capital-return programs.
• Time horizons and strategies: long-term fundamental investors focus on multi-year product adoption and FCF; event-driven traders react to earnings, guidance, or major contract announcements; technical traders use price and volume patterns.

Remember: this is informational context only, not investment advice.

Recent Performance and Notable News (summary)

As of Jan 28, 2026, market coverage noted a mix of programmatic wins and sector-level headwinds affecting CRM stock value.

• Government contract: On Jan 28, 2026, media reported Salesforce shares moved modestly after news the U.S. Army signed a 10-year, $5.6 billion contract with the company. The announcement was picked up by major outlets and contributed to positive premarket moves for CRM (Source: Yahoo Finance, Jan 28, 2026).

• Sector and macro context: The broad U.S. market saw tech leadership in late January, with the S&P 500 reaching record levels while investors awaited big-tech earnings and a Federal Reserve policy decision. Tech optimism has sometimes pushed memory-chip and infrastructure stocks higher, while software stocks faced skepticism about AI’s near-term monetization (Sources: Reuters; Yahoo Finance, Jan 28, 2026).

• Momentum and valuation signals: Coverage by Benzinga and others highlighted a disconnect between Salesforce’s operational fundamentals and recent price momentum. Benzinga reported that although Salesforce maintained solid fundamental scores, price momentum and trend indicators had weakened, and that the stock had underperformed year-to-date and over the prior year (Source: Benzinga, Jan 28, 2026).

Quantified snapshot (as reported): Benzinga noted a recent closing price around $228.05 and multi-period percentage declines versus prior-year levels; for live or updated price points consult exchange quotes or market-data pages (Source: Benzinga, Jan 28, 2026).

Data Sources and Further Reading

Primary sources to consult when researching CRM stock value:

• Salesforce Investor Relations and company press releases (official disclosures and presentations)
• SEC filings: 10-Q, 10-K, 8-K for formal financial reporting
• Market data portals: Yahoo Finance (quote and key statistics), MarketWatch (quotes and news), Reuters company page (news and fundamentals)
• Valuation and research sites: Trefis, GuruFocus, WallStreetZen, Benzinga for market commentary and scoring
• Institutional data feeds: LSEG/Refinitiv, Bloomberg (for subscribers)

As of Jan 28, 2026, the market narrative combined optimism for tech broadly with skepticism about whether incumbent software firms will translate AI interest into immediate revenue upside (Sources: Reuters; Yahoo Finance; Benzinga).

See Also

• Salesforce (company) profile and product pages
• Stock valuation methods (P/E, EV/Revenue, DCF basics)
• Comparable enterprise-software companies and profiles (Microsoft, Oracle, Adobe, ServiceNow, Snowflake)
• Financial ratios explained and how to use them

References

• As of Jan 28, 2026, Yahoo Finance reported CRM stock moved higher after the Army signed a $5.6 billion, 10-year contract with Salesforce (Source: Yahoo Finance, Jan 28, 2026).
• As of Jan 28, 2026, Reuters and Yahoo Finance covered U.S. market context: S&P 500 record close, tech-led gains, and an upcoming Federal Reserve decision (Sources: Reuters; Yahoo Finance, Jan 28, 2026).
• As of Jan 28, 2026, Benzinga reported analysis on momentum, fundamental scores, and valuation signals for CRM, including reported closing prices and percent-change summaries (Source: Benzinga, Jan 28, 2026).
• SEC filings (10-Q and 10-K) and Salesforce investor-relations materials for primary financial statements and management commentary (primary sources).
• Market data portals and research sites for peer comparisons and multiples: MarketWatch, Trefis, GuruFocus, WallStreetZen.