cxm stock: Sprinklr overview

CXM (Sprinklr, Inc.)

cxm stock refers to the Class A common shares of Sprinklr, Inc., traded on the New York Stock Exchange under the symbol CXM. Sprinklr is an enterprise software company focused on unified customer experience management (CXM) that helps large organizations manage social, messaging, chat, voice and other digital customer channels. This article gives a comprehensive, beginner-friendly guide to the company behind the cxm stock, how the business operates, where to find authoritative data, and what to watch when following the ticker.

Why read this article: whether you are new to equities or researching customer experience platforms, this guide summarizes Sprinklr’s history, products, financial benchmarks, public-market performance, analyst views, risks and practical places to track or trade cxm stock (including using Bitget).

Company overview

Sprinklr is a software-as-a-service (SaaS) company that provides a Unified Customer Experience Management platform to large enterprises and brands. The platform centralizes social media management, customer service, marketing, advertising and analytics across dozens of digital channels so organizations can manage customer conversations and measure outcomes at scale.

• Mission: Help enterprises create higher-quality customer experiences across digital channels through a single data and workflow platform.
• Core product area: Unified CXM platform (social listening, social advertising, service automation, insights and analytics, and enterprise workflow).
• Founded: Sprinklr was founded in 2009 (company history below).
• Headquarters: Headquartered in New York with global operations serving enterprises across North America, Europe, APAC and other regions.
• Primary customers: Large enterprises and brands in industries such as retail, telecommunications, financial services, consumer packaged goods, travel and hospitality.

Throughout this article, the term "cxm stock" is used to refer specifically to Sprinklr’s publicly traded Class A common shares.

History

Sprinklr’s development traces the evolution of social media and digital customer engagement as strategic enterprise functions.

• Founding and early years (2009–2014): Sprinklr was founded by technology entrepreneurs seeking to give brands a consolidated way to manage social media engagement. Initial offerings concentrated on social monitoring, publishing and reporting for large accounts.

• Product expansion and AI/analytics (2015–2019): The company expanded into conversational channels, service workflows and analytics. Sprinklr invested in AI and natural language processing to enable social listening at scale and to automate sentiment and topic classification.

• Growth and large enterprise adoption (2019–2021): Sprinklr broadened its platform to cover paid social advertising, unified service across channels and enterprise governance features. The company secured significant enterprise customers and continued to hire in product, sales and customer success.

• IPO and public listing: Sprinklr completed its initial public offering (IPO) and began trading on the New York Stock Exchange under the ticker CXM. As a public company, Sprinklr files regular reports with the U.S. Securities and Exchange Commission (SEC) and maintains investor relations updates.

• Recent years: Sprinklr has focused on integrating AI capabilities, expanding analytics and adding enterprise governance and security features. The company has continued to refine its go-to-market strategy for large global accounts while reporting public financial results on a quarterly cadence.

For exact IPO dates and milestone timelines, consult Sprinklr’s investor relations materials and SEC filings (EDGAR).

Products and services

Sprinklr’s platform is organized around helping enterprises manage customer experiences across channels and business functions. Key product suites and capabilities include:

• Sprinklr Service: Case management, routing, automation and agent workflows for enterprise customer service across social, chat, messaging and voice.

• Sprinklr Social and Marketing: Content planning, publishing, paid social advertising management, and campaign analytics for brand and marketing teams.

• Sprinklr Insights: Social listening, trend detection, sentiment analysis and market intelligence using AI and large-scale data ingestion.

• Sprinklr Sales and Engagement: Tools to route and prioritize sales and engagement opportunities derived from digital interactions.

• Sprinklr Governance and Compliance: Enterprise-grade controls for data governance, approval workflows, compliance with industry regulations, and security controls for global organizations.

Core technical capabilities:

• AI and automation: Natural language processing (NLP) for sentiment and intent classification, automated routing, and bot/human handoff.
• Omnichannel coverage: Integration across social networks, messaging platforms, chat, SMS and telephony to provide a single view of customer interactions.
• Analytics and reporting: Dashboards, enterprise reporting and APIs for downstream systems.

Target customers are large enterprises with high-volume digital engagement, complex compliance needs and multiple lines of business that require centralized governance.

Business model and operations

Sprinklr primarily operates a SaaS business model with recurring subscription revenue complemented by professional services. Key components:

• Revenue streams:

  • Subscriptions/SaaS: Recurring revenue from platform licenses, often sold as multi-year enterprise contracts with seat- or feature-based pricing.
  • Professional services: Implementation, integration and consulting services for onboarding and customizing the platform.
  • Support and maintenance: Ongoing technical support and premium support packages.

• Go-to-market approach:

  • Enterprise sales: Direct sales teams focused on enterprise and global accounts.
  • Channel and technology partnerships: Integrations with major platform providers, analytics vendors and systems integrators to extend capabilities and reach.
  • Customer success: Dedicated customer success and solutions teams to retain and expand accounts.

• Geographic and industry segmentation:

  • Sprinklr serves customers globally with a concentration in North America and Europe, and growing footprints in APAC and other regions.
  • Industry focus includes retail, consumer goods, telecommunications, financial services, travel & hospitality, and healthcare.

Gross margin dynamics and customer economics in enterprise SaaS typically depend on scale, platform efficiency and mix between subscription and services revenue.

Financial information

This section describes the types of financial metrics investors and researchers commonly track for cxm stock and where to find them. Numerical values change over time; always consult the latest SEC filings, company releases and reliable market-data providers for the most recent figures.

• Market capitalization: Market cap measures the market value of Sprinklr’s outstanding shares and fluctuates with the share price and total shares outstanding. For a current market cap, consult live market data or Sprinklr’s investor relations updates.

• Revenue and earnings trends: Key metrics include total revenue (or billings), revenue growth rates (year-over-year), gross margin, operating margin and net income (or adjusted measures such as non-GAAP operating income).

• Valuation metrics: Common ratios for software companies include price-to-sales (P/S), forward P/S, price-to-earnings (P/E) when earnings support it, and enterprise value-to-revenue. As of date-stamped reports, some research providers cited forward P/S multiples for Sprinklr.

• Cash flow and balance sheet: Free cash flow (FCF), cash on hand, and debt levels inform capital sustainability and runway for investment.

Important: Numerical examples and headline figures should be pulled from the latest quarterly or annual reports. For instance, research commentary published by market data providers has referenced forward price-to-sales multiples and recent share prices; always cross-check the date of such commentary.

Quarterly and annual results

Sprinklr reports earnings on a quarterly basis. Recent quarters and annual reports include headline metrics such as:

• Total revenue or billings for the period.
• Revenue growth vs. prior-year periods.
• Operating income or loss and adjusted EBITDA (if the company reports non-GAAP measures).
• Cash flow from operations and free cash flow.

To find the most recent earnings releases and investor presentations, consult Sprinklr’s investor relations page and SEC filings (10-Q for quarterly reports, 10-K for annual reports). Earnings calls and transcriptions are typically made available alongside press releases.

Stock performance and market data

• Ticker and exchange: Sprinklr Class A shares trade under the ticker "CXM" on the New York Stock Exchange (NYSE).

• Liquidity indicators: Average daily trading volume and bid-ask spreads are common liquidity measures. Market data providers (e.g., major finance pages) provide rolling averages for daily volume and intraday liquidity.

• Price range and volatility: Public sources report 52-week high/low ranges and historical price performance over intervals (1-month, 3-month, 1-year). Volatility is important for traders and long-term investors to assess risk.

• Recent price snapshot (sourced): As of January 26, 2026, StockStory reported that Sprinklr (CXM) traded at approximately $6.74 per share with a one-month return of -12.7% and an implied forward price-to-sales around 2x. These values are from third-party research and should be verified against live market quotes and Sprinklr’s filings for the latest figures.

Note: Because stock prices and volumes change continuously, rely on real-time market feeds from your trading platform or market-data provider for intraday details. Bitget provides market quotes and trading tools for those choosing to trade equities where available on its platform.

Corporate governance and leadership

Public companies disclose board composition, executive leadership and governance practices in annual proxy statements and investor relations materials.

• Typical leadership roles to review:

  • Chief Executive Officer (CEO)
  • Chief Financial Officer (CFO)
  • Chief Technology Officer (CTO) or Head of Product
  • General Counsel and Chief Human Resources Officer

• Board of Directors: Composition, independent directors, committee structure (audit, compensation, nominating/governance) and any recent changes or governance proposals are documented in proxy statements.

To assess Sprinklr’s governance, consult the company’s most recent proxy statement (DEF 14A) and investor relations disclosures for biographies of executives and directors, compensation, and governance policies.

Major customers, partners and alliances

Sprinklr’s platform is designed for enterprise-scale customers, and the company lists notable customers and case studies in marketing and investor materials. Common partner categories include:

• Technology partners: Integrations with analytics, CRM, and cloud providers to connect Sprinklr’s platform to customer systems.
• Channel and systems-integration partners: Consultancies and service providers that implement and integrate Sprinklr for enterprise clients.
• Strategic alliances: Partnerships that enable joint go-to-market activities or co-innovation for particular verticals.

Large enterprise customer references are often mentioned in case studies. For specific named customers or partner agreements, check the company’s press releases and investor relations disclosures.

Analysts coverage and investor sentiment

Analyst coverage varies over time; major equity research providers and independent analysts may publish ratings, price targets and thematic research about customer experience software companies.

• Coverage and ratings mix: Analyst research typically produces rating categories such as Buy/Hold/Sell (or Outperform/Neutral/Underperform) with target prices and published reports explaining the view.

• Common investor narratives for cxm stock:

  • Bullish arguments: Strong enterprise demand for omnichannel customer experience platforms, AI-enabled differentiation, sticky subscription revenue and cross-sell opportunities within large accounts.
  • Bearish arguments: Slower billings growth, pressure on pricing, mixed execution on margin expansion, or macro-driven spending slowdowns in enterprise IT budgets.

• Sentiment indicators: Short interest, institutional ownership and recent analyst revisions provide signals about market sentiment. For the most up-to-date picture, consult financial-data services and the latest analyst reports.

As of January 26, 2026, StockStory’s commentary indicated weaker short-term performance for Sprinklr, citing subpar billings growth (average billings growth of 6.9% over the last year) and an estimated near-term sales growth slowdown (estimated 4.1% for the next 12 months). Those observations are part of a research note and should be read alongside official company disclosures.

Risks and controversies

Public companies face a variety of business, operational and regulatory risks. For Sprinklr and cxm stock, typical risk areas include:

• Competitive pressure: The market for customer experience and marketing technology is competitive. Competition can lead to pricing pressure and slower customer acquisition.

• Execution risk: Delivering complex enterprise implementations at scale and converting trials or pilots into long-term contracts are operational challenges.

• Macro sensitivity: Enterprise software spending can be cyclical; macroeconomic slowdowns or IT budget tightening may affect sales cycles and renewal rates.

• Legal and compliance risks: As a company handling customer data and large volumes of user-generated content, Sprinklr must manage data privacy, regulatory compliance and content-moderation policies.

• Financial risks: If free cash flow or profitability is weaker than peers, the company may face financing constraints or need to prioritize growth over profitability.

• Reported incidents or litigation: Any disclosed class-action notices, significant litigation or cybersecurity incidents are publicized in SEC filings and company press releases. Always consult the latest filings for verified details.

When researching cxm stock, review the company’s 10-K and recent 10-Q filings for a formal list of risk factors and material contingencies.

Competitors and market landscape

Sprinklr competes in the larger landscape of customer experience management, marketing technology (MarTech) and enterprise SaaS. Peer categories include:

• Social listening and engagement platforms.
• Customer service and contact center software providers.
• Marketing and advertising campaign management platforms.
• Analytics and customer data platforms (CDPs).

Comparative factors when evaluating competitors include platform breadth, scale of AI/ML capabilities, enterprise governance, integration ecosystem, pricing and global reach.

When comparing cxm stock to peers, investors commonly evaluate growth rates, gross margins, customer retention metrics, net revenue retention (NRR) and valuation multiples (e.g., EV/Revenue, P/S).

Trading and investment considerations

This section highlights trading-related and practical points for those monitoring or trading cxm stock. This is informational and not investment advice.

• Liquidity and volatility: Check average trading volume and intraday spreads; lower liquidity generally implies higher volatility and larger transaction costs for large orders.

• Dividend policy: Sprinklr is typically a growth-focused software company and historically has not paid a cash dividend. Confirm current policy in investor materials.

• Analyst guidance and forward-looking metrics: Public companies often give revenue or billings guidance and management commentary on growth drivers; examine quarterly guidance and management discussion for forward expectations.

• Growth vs. profitability trade-off: Many SaaS companies balance growth investments (R&D, sales and marketing) against profit margins. Evaluate Sprinklr’s historical trajectory on operating margins and free cash flow.

• Where to track and trade: Live quotes and order execution should be obtained through regulated brokerage or trading platforms. Bitget provides trading services and market data tools; consider using Bitget to view live market quotes and trade equities where supported by local regulations and the platform’s product offerings.

• Taxes and custody: Be aware of tax implications for equity trading in your jurisdiction and how your broker (or Bitget) handles custody and settlement.

Recent news and developments

When following cxm stock, timely items to watch include quarterly earnings releases, executive changes, major customer wins, product launches, notable partnerships, and any legal or regulatory filings.

• Sourced commentary (date-stamped): As of January 26, 2026, according to StockStory, Sprinklr (NYSE:CXM) was trading near $6.74 per share with a one-month return of -12.7%. The same report highlighted that Sprinklr’s proprietary AI engine processes approximately 450 million data points daily across 30+ digital channels, and raised concerns about recent growth metrics — reporting average billings growth of 6.9% over the last year and estimating sales growth of about 4.1% for the next 12 months. The StockStory note emphasized that static operating margins and slowing demand metrics contributed to cautious sentiment about cxm stock.

• How to verify: For the latest and verified news, consult Sprinklr’s press releases, investor presentations, and SEC filings. Market-data providers (e.g., major finance sites and brokerage research) provide real-time price and volume updates and analyst research.

• Why dates matter: Financial statistics and analyst snapshots refer to a specific reporting date. When you read commentary or research, always note the report date to understand whether the figures are current.

See also

• Unified customer experience management (CXM)
• Enterprise SaaS business model
• Customer data platform (CDP)
• Social listening and social media management tools
• Peer company tickers and industry benchmarks (consult market-data providers for peer lists)

References and data sources

Primary sources you should consult for accurate, up-to-date and verifiable data on cxm stock and Sprinklr:

• Sprinklr investor relations materials (press releases, earnings presentations, and SEC filings such as 10-Q and 10-K).
• SEC EDGAR filings for definitive regulatory disclosures and risk factors.
• Financial-data providers and market-news outlets (e.g., Yahoo Finance, Morningstar, Nasdaq, CNBC, Zacks) for price history, analyst coverage summaries and valuation metrics.
• Third-party research notes (example cited above: StockStory research commentary dated and referenced in this article).

Sources cited in this article are public financial-news and research outlets and Sprinklr’s official filings and investor communications. Always cross-check any numeric value with the original filing or live market data source.

External links and where to track cxm stock

• Sprinklr’s investor relations page and SEC EDGAR filings are primary sources for company disclosures and financial statements.
• For live market quotes, volume and intraday charts, use your trading platform or market-data provider.
• If you trade equities through Bitget, you can view market quotes, place orders and use Bitget’s trading interfaces to monitor cxm stock where the platform supports U.S.-listed equities and where trading is permitted in your jurisdiction.

Further action: To monitor cxm stock’s latest financials and filings, check Sprinklr’s most recent 10-Q/10-K and earnings releases. To trade or track live prices, consider using Bitget’s market tools and account services subject to local regulations.

As of January 26, 2026, according to StockStory, Sprinklr (CXM) was reported at $6.74 per share with a one-month return of -12.7% and an estimated forward price-to-sales ratio near 2x. Source: StockStory (report referenced for market snapshot and commentary).