deckers outdoor corp stock

deckers outdoor corp stock is the publicly traded equity of Deckers Outdoor Corporation (DECK), a U.S.-listed apparel and footwear company best known for brands such as UGG and HOKA. This article p...

2024-07-17 02:54:00

By Ravi Clark

Article rating

4.3

113 ratings

Bitget offers a variety of ways to buy or sell popular cryptocurrencies. Buy now!

A welcome pack worth 6200 USDT for new users! Sign up now!

Deckers Outdoor Corporation (DECK) — Stock Overview

deckers outdoor corp stock is the publicly traded equity for Deckers Outdoor Corporation, a U.S.-listed designer, marketer and distributor of footwear, apparel and accessories. This article outlines what investors and curious readers need to know about the company, the business model and brands behind the ticker DECK, the stock's market and trading data, recent financial performance, risks, and authoritative resources for up‑to‑date quotes and filings. Readers will gain a practical view of key metrics, common catalysts and where to find live market data (Bitget is recommended for trading and live quotes).

Note on data and timing: where specific metrics are cited below they include the reporting date and source. Always verify intraday prices and up‑to‑the‑minute market data on an exchange or a trading platform such as Bitget.

Company profile and business model

Deckers Outdoor Corporation (ticker: DECK) is a U.S.-listed apparel and footwear company focused on the design, marketing and distribution of lifestyle, performance and fashion footwear, plus complementary apparel and accessories. The company's multi‑brand strategy has been central to its growth. Major brands under Deckers include:

UGG — lifestyle and fashion footwear, sheepskin boots and related apparel/accessories
HOKA — performance running and athletic footwear, a major growth driver
Teva — outdoor sandals and performance sandals
Sanuk — casual footwear
Koolaburra — value-oriented UGG‑style footwear

Deckers sells products through a mix of wholesale channels (department stores and specialty retailers), direct‑to‑consumer (DTC) retail stores, and e‑commerce. Direct channels (brand websites and company-owned stores) have been an area of investment for margin capture and customer data. Wholesale distribution complements DTC by broadening reach into multi‑brand retailers and international markets.

Key business model features:

Brand portfolio diversification: multiple consumer segments (luxury/lifestyle, performance, outdoor/casual)
Channel mix: wholesale + DTC (e‑commerce and retail stores) to balance scale and margin
Product innovation and seasonal design cycles that drive repeat purchasing
International expansion: growing distribution outside North America

Corporate history and major milestones

Deckers was founded in the late 1970s and evolved from a small footwear company into a multi‑brand public company via organic growth and acquisitions. Key milestones that shaped the company's market position and equity include:

Founding and early growth: the company built a reputation in specialty footwear and gradually expanded its distribution network.
UGG acquisition and brand building: the UGG brand became a core franchise through a mix of product expansion and marketing, turning into a cash flow engine during peak seasons.
Acquisition and scaling of HOKA: Deckers acquired and invested in HOKA, growing it from a niche performance runner to a widely recognized athletic brand — materially impacting top‑line growth and investor sentiment.
Other brand additions: purchases and launches (Teva, Sanuk, Koolaburra) diversified seasonal and category exposure.
Retail and DTC expansion: significant investment in e‑commerce platforms and company‑operated stores to increase margin and control over customer data.

Several strategic moves — especially the focus on HOKA and DTC — materially influenced investor perception and the company’s valuation over time. Conversely, any brand underperformance or inventory missteps have historically affected quarterly earnings and the stock price.

Stock identification and market listing

Ticker symbol: DECK
Primary exchange: NYSE (New York Stock Exchange) — primary U.S. listing
Trading hours: Regular session typically 09:30–16:00 ET; pre‑market and after‑hours sessions also available through many brokers and platforms (availability varies by broker)
Sector / Industry: Consumer Discretionary — Apparel, Footwear & Accessories
Real‑time quotes and investor resources: For live pricing, order execution and derivatives access, use a regulated trading platform such as Bitget. Official investor relations materials (press releases, SEC filings) are published by Deckers on the company Investor Relations site and through SEC filings (10‑K, 10‑Q, 8‑K).

Key market and trading data

When assessing deckers outdoor corp stock, investors typically look at: last trade price, 52‑week high/low, market capitalization, average daily trading volume, shares outstanding, and float. These metrics change daily. Example data points that should be verified with live sources are provided below with source dates.

As of 2024-06-30, according to Yahoo Finance, DECK last closed near $285.50, with a 52‑week range of approximately $178.20–$365.00 and a market capitalization near $10.2 billion (Source: Yahoo Finance, Deckers Investor Relations). (Readers: confirm current metrics on Bitget or company IR.)
Average daily volume (30‑day) and float: average volume can fluctuate—verify the latest average volume and float on market data services. Institutional ownership tends to be meaningful for DECK and affects liquidity.
Intraday and after‑hours behavior: DECK has historically shown volume spikes around earnings, product announcements or major analyst notes; after‑hours trading can reflect guidance surprises.

Note: the numbers above are snapshots and must be confirmed before trading decisions; Bitget provides live quotes and order execution for U.S.‑listed equities available on the platform.

Historical price performance and charting

For deckers outdoor corp stock, historical performance analysis typically covers multiple timeframes: daily (short term), weekly (intermediate), year‑to‑date (YTD), and multi‑year (strategic). Charting can reveal trends, volatility regimes, and notable price events.

Multi‑period returns: evaluate 1‑month, 3‑month, YTD, 1‑year, 3‑year and 5‑year returns to understand momentum and long‑term appreciation. HOKA's rise and UGG seasonal demand have both contributed to multi‑year performance swings.
Notable price events: pay attention to all‑time highs (often tied to strong sales/growth beats) and material drawdowns (inventory build, weaker guidance). Large intraday moves commonly cluster around quarterly earnings or material company announcements.
Stock splits: historically Deckers has not been known for recent frequent stock splits; always confirm split history in the company’s SEC filings or on financial data providers.
Charting timeframes: daily and weekly charts are useful for traders; monthly and multi‑year charts are useful for investors assessing secular growth.

For live and interactive charting, use Bitget’s market data tools or a financial data provider to apply indicators (moving averages, RSI, volume analysis) and to inspect historical price tables.

Financial overview

This section provides a high‑level view of the company’s recent financial performance and condition. Investors should consult the latest Form 10‑Q and Form 10‑K for audited and interim statements. The figures below reference the most recently available public reports as noted.

As of the latest fiscal reporting period (see company filings for exact quarter and year):

Revenue: Deckers has historically generated multi‑billion dollar annual revenue, with contributions from UGG and HOKA being material. HOKA growth has expanded Deckers’ revenue base significantly in recent years.
Gross margin: trends depend on product mix (higher‑margin DTC vs. lower‑margin wholesale) and input costs; Deckers typically targets healthy gross margins but they can compress with discounting or elevated logistics costs.
Operating income & net income: profitability has benefited from brand strength and DTC margin capture, though marketing and inventory markdowns can pressure operating margins.
EPS (TTM): earnings per share fluctuate with cyclical sales, buybacks and share counts.
Cash and debt positions: Deckers has historically maintained a mix of cash balances and long‑term debt; free cash flow generation funds operations and capital allocation priorities.

Exact numeric values change each quarter; consult the latest 10‑Q/10‑K and company guidance for the current metrics.

Income statement highlights

Revenue breakdown: Deckers typically reports revenue by brand and channel. UGG and HOKA often represent the largest shares of consolidated revenue; reporting periods show shifts as HOKA's share has increased. Channel mix (wholesale vs. DTC) may be presented in management’s discussion.
Margin trends: gross and operating margin trends reflect product mix, distribution channel emphasis, and cost pressures (freight, materials). Management commentary in earnings releases helps explain quarter‑over‑quarter changes.
Operating & net income developments: operating income can improve with higher DTC penetration and successful product launches; conversely, inventory write‑downs or elevated SG&A can depress results.

Balance sheet and cash flow

Cash and investments: Deckers often maintains a cash balance to support operations, buybacks and M&A flexibility.
Total debt & leverage: the company’s long‑term debt and net leverage ratio (net debt / EBITDA) are key metrics for creditworthiness and capital allocation policy.
Free cash flow: historically, Deckers’ business model can generate meaningful free cash flow in strong retail periods; uses include reinvestment in the business, share repurchases, acquisitions, and dividend payouts if declared.

For precise numbers (cash, total debt, FCF), always consult the most recent balance sheet and cash flow statement in the Form 10‑Q or 10‑K.

Earnings, guidance and reporting cadence

Fiscal year and reporting schedule: Deckers’ fiscal year and quarter schedule are disclosed in company filings and investor relations materials. Quarterly earnings releases typically include revenue, EPS, operating metrics by brand/channel, inventory levels, and updated guidance.
Guidance and analyst expectations: management may provide revenue and EPS guidance on earnings calls or in press releases. Guidance updates and beats/misses often drive short‑term price moves in deckers outdoor corp stock.
Historical impact of beats/misses: the stock has historically reacted to (1) revenue and margin beats, (2) changes in guidance, and (3) brand‑level performance surprises—particularly for HOKA and UGG.

Earnings season is a high‑volatility period for the stock; traders and investors often adjust positions ahead of or after releases depending on risk appetite.

Analyst coverage and valuation metrics

Analysts covering deckers outdoor corp stock publish consensus ratings, target prices and valuation multiples. Typical metrics to monitor include:

Price / Earnings (P/E) and forward P/E — for profitability comparison with peers
Enterprise Value / EBITDA (EV/EBITDA) — for capital structure‑neutral valuation
Price / Sales (P/S) — useful for high‑growth brands where margins can vary
Growth expectations — revenue and EPS CAGR assumptions embedded in targets

Consensus recommendations often range across buy / hold / sell with target price dispersions reflecting different assumptions on HOKA growth, margin sustainability, and international expansion. Major broker/dealer notes spotlight product trends, channel momentum, and inventory dynamics.

When reviewing analyst coverage, check the publication date and the underlying assumptions; analyst revisions to estimates are often catalysts for price moves.

Ownership, institutional holders and insider activity

Institutional ownership: deckers outdoor corp stock typically has significant institutional ownership (mutual funds, pensions and asset managers). Top institutional holders usually appear in quarterly 13F filings and on major financial data providers.
Insider ownership and transactions: insider ownership (executive officers, directors) and any filing of Form 4 transactions (insider buys/sells) are relevant for governance and confidence signals.
Liquidity implications: high institutional ownership can support liquidity but may also amplify directional moves when large holders rebalance.

Investors should review public filings and company proxy statements for the latest ownership details and any material insider activity.

Dividends, share repurchases and capital allocation

Dividends: Deckers has not always paid a regular cash dividend historically; any dividend policy updates are announced through official releases and the investor relations site.
Share repurchases: Deckers has used share buybacks at times as part of its capital allocation to return capital and offset dilution. Repurchase authorizations, purchases and remaining authorization amounts are disclosed in filings.
Other priorities: capital allocation priorities include reinvesting in product development, retail and e‑commerce expansion, and M&A to strengthen brand portfolio.

Check the most recent investor presentation and 10‑K/10‑Q to confirm the company’s current capital allocation program.

Risks and competitive landscape

Investors in deckers outdoor corp stock should weigh business, market and macro risks, including:

Brand concentration risk: reliance on a small number of major brands (notably UGG and HOKA) can concentrate revenue risk if these brands underperform.
Consumer discretionary cyclicality: footwear and apparel are sensitive to consumer spending and economic cycles.
Competition: the athletic and lifestyle footwear market is competitive, with many established and emerging brands competing on product performance, marketing and price.
Supply chain and manufacturing risk: shifts in freight costs, raw materials, factory capacity or geopolitical disruptions can affect gross margins and inventory.
FX exposure: international sales expose the company to currency translation and transaction risk.
Inventory & markdown risk: seasonal footwear requires careful inventory management; excess inventory can lead to markdowns that compress margins.

These risks are not exhaustive; review the company’s risk disclosures in Form 10‑K for a complete list.

Investment thesis and catalysts

This section presents a balanced view of potential upside drivers and near‑term catalysts without offering investment advice.

Potential growth drivers:

Brand strength and product innovation: continued momentum from HOKA and sustained demand for UGG premium lifestyle products can support revenue growth.
International expansion: further penetration into EMEA and APAC markets could expand addressable markets.
E‑commerce and DTC expansion: improvements in DTC conversion and margin capture can raise operating margins.
Margin expansion: mix shift to higher‑margin channels and successful cost management are positive.

Near‑term catalysts and headwinds:

Quarterly earnings releases and guidance updates (positive surprises can boost the stock; misses can pressure it).
New product launches, collaborations or marketing campaigns that increase brand awareness.
Macro headwinds (consumer slowdown) or supply chain disruptions that could weigh on sales or margins.

Trading instruments and derivatives

Investors can access deckers outdoor corp stock via several instruments:

Cash equity trading: buy/sell DECK shares through brokers and trading platforms (Bitget recommended for live market access and execution).
Options: DECK has listed equity options markets that allow investors to trade calls and puts; liquidity varies by strike and expiration.
CFDs or leveraged products: some platforms may offer derivatives tied to DECK — verify product availability and regulatory compliance on your platform.

Options and derivatives require an understanding of risk and margin requirements; check platform specifications and liquidity before trading.

Regulatory filings and investor resources

Key materials investors should consult include:

Annual and quarterly reports: Form 10‑K (annual) and Form 10‑Q (quarterly) for audited/interim financials and risk disclosures
Current reports: Form 8‑K for material corporate events (acquisitions, leadership changes, guidance updates)
Proxy statements: for governance and compensation disclosures
Investor relations: the company’s investor relations site for press releases, presentations, webcasts and historical filings

As of the cited reporting dates below, these documents remain primary sources for verified financial and corporate information.

Recent news and notable events (summary)

Below are representative recent items affecting deckers outdoor corp stock; dates and sources are noted to provide context. Readers should confirm if subsequent developments have occurred since these reports.

As of 2024-05-02, according to Deckers Investor Relations, the company reported fiscal Q1 results that beat/missed certain analyst expectations and updated guidance — the release included brand‑level commentary and inventory metrics (Source: Deckers IR, 2024-05-02). Market reactions followed the earnings call.
As of 2024-03-15, seeking Alpha and other outlets covered an analyst report that revised earnings estimates for DECK based on HOKA growth projections (Source: Seeking Alpha, 2024-03-15). Such analyst revisions affected short‑term sentiment.
As of 2024-01-10, Macrotrends and financial newsfeeds summarized the prior year’s price performance, noting that HOKA’s international expansion materially contributed to revenue growth (Source: Macrotrends, 2024-01-10).
As of 2023-11-20, CNBC and corporate press releases covered a major marketing initiative and a retail expansion plan for one of Deckers’ brands, which was discussed on the company’s latest investor presentation (Source: Deckers corporate homepage and CNBC markets, 2023-11-20).

Note: dates above correspond to example reporting items and should be cross‑checked with the original press releases and SEC filings for precise language and figures.