gpro stock: GoPro (GPRO) Stock Guide

GoPro, Inc. (Ticker: GPRO)

gpro stock refers to the publicly traded common equity of GoPro, Inc., listed on the NASDAQ under the ticker symbol GPRO. This article covers the stock and market information for GoPro as an equity — not a cryptocurrency or token — and is intended to help beginners and intermediate investors understand how to find reliable data, what metrics to watch, and which sources report market activity. Read on to learn where to verify price, market-cap, filings, analyst coverage and recent events related to gpro stock.

Company overview

GoPro, Inc. is a consumer electronics company best known for its action cameras (the HERO series) and related hardware such as the MAX line, as well as software services that include cloud subscriptions, editing tools and mobile applications. Founded in 2002 and headquartered in the United States, GoPro sells hardware to consumers and prosumers, targets outdoor, sports and content-creation markets, and augments hardware sales with software subscriptions and accessories. The company’s strategy has shifted over time to emphasize recurring revenue from subscriptions and services alongside camera and accessory sales.

Stock identification and listings

The common stock trades under the ticker GPRO on the NASDAQ. Trading is denominated in U.S. dollars on that primary exchange. Data providers and market-data aggregators (for example, MarketWatch, Yahoo Finance, Bloomberg, StockAnalysis and Markets Insider) publish quotes, charts and historical data for the NASDAQ listing. Some financial data venues also provide foreign or OTC cross-listings or ADR-equivalent quotes for international viewers, but the principal listing and regulatory filings relate to the NASDAQ GPRO share class.

Market data and trading statistics

When looking up gpro stock, common market-data items investors and traders consult include the current price (last trade), bid/ask, market capitalization, shares outstanding, free float, average daily volume (ADV), 52-week high/low, intraday high/low ranges and beta (a measure of volatility vs. the market). Major data providers (MarketWatch, StockAnalysis, Yahoo Finance, Seeking Alpha and Bloomberg) display these items alongside interactive charts and historical tables.

Key market-data concepts (what each item means)

• Last price / quote: Most providers show a real-time or slightly delayed last trade and a live bid/ask spread.
• Market capitalization: Calculated as share price multiplied by shares outstanding; useful as a quick gauge of company size (small-cap, mid-cap, etc.).
• Shares outstanding vs. float: Outstanding shares include all issued shares; float excludes restricted shares and insider-held shares not available for public trading.
• Average daily volume (ADV): Volume averaged over a period (often 30 or 90 days) indicates liquidity; higher ADV usually means tighter spreads and easier order execution.
• 52-week high / low: Captures the range of price movement over the prior 12 months and helps contextualize current price levels.
• Beta: Shows historical correlation and volatility relative to the broader market—useful for risk assessment.

Price history and performance snapshots

GoPro shares have historically shown episodic volatility tied to product cycles, earnings reports and social-media-driven trading interest. The stock has experienced periods of rapid appreciation and selloffs, including short-term surges tied to product launches or improved subscription growth, and periods of consolidation when hardware sales softened. For up-to-date return metrics (YTD, 1-year, 3-year), check quote pages on Yahoo Finance, MarketWatch or StockAnalysis; they publish multi-period returns and chart overlays that make performance comparisons straightforward.

Financial performance and key metrics

Investors analyzing gpro stock typically review revenue trends, gross margin, operating income (or loss), net income (or loss), adjusted EBITDA, and key per-share figures such as GAAP and non-GAAP EPS. GoPro’s revenue mix historically skews toward hardware sales (camera units and accessories) with a growing proportion from subscriptions and software services, which many investors monitor because services revenue can imply higher margin and recurring nature.

Commonly cited metrics for analysis include:

• Revenue and unit sales: Year-over-year hardware unit trends and subscription revenue growth rates.
• Gross margin: Hardware margins vs. services margins; improving margin profile can indicate operational leverage.
• Operating cash flow and free cash flow: Cash generation powers buybacks, debt reduction and investment in R&D.
• EPS and adjusted EPS: Analysts often model adjustments for stock-based comp, restructuring and one-offs.

Public filings and earnings releases provide the definitive figures and guidance; for conservative analysis, use GAAP numbers from SEC reports and consider management’s non-GAAP reconciliations when assessing operating trends.

Company filings and reporting schedule

Official financial documents for GoPro are filed with the U.S. Securities and Exchange Commission (SEC). Primary filings include the annual report on Form 10-K and quarterly reports on Form 10-Q, which contain audited financial statements, MD&A (management’s discussion and analysis), risk disclosures and auditor commentary. Material events are reported on Forms 8-K. The company’s investor relations site publishes earnings releases, investor presentations and recorded earnings calls.

Typical cadence: GoPro reports quarterly results four times per year and files an annual 10-K following fiscal year-end. Earnings dates are posted on the investor relations calendar and on major market-data sites; many traders and investors watch earnings dates closely because they often produce elevated volume and price movement in gpro stock.

Corporate actions and capital structure

Corporate actions that affect shareholder value include dividends, share repurchase programs, stock splits, secondary offerings and debt issuances. Historically, GoPro has not been a dividend payer and has focused capital allocation on product development, operations, and, at times, share repurchase programs. Share count changes from buybacks, new issuances, or equity compensation can dilute or concentrate ownership and therefore influence per-share metrics used to value gpro stock.

Before making trading decisions, verify outstanding shares and recent buyback authorizations on the latest 10-Q/10-K and investor presentations to understand whether management is returning capital to shareholders or raising funds via equity.

Ownership, insider activity and short interest

Ownership structure is an important sentiment indicator for gpro stock. Institutional holders (mutual funds, ETFs, asset managers) typically report positions quarterly via 13F filings; these show which institutions hold significant stakes. Insider holdings (executives, directors) appear in proxy statements and Form 4 filings; increases or decreases in insider ownership can signal management confidence or liquidity needs, respectively.

Short interest (number of shares sold short) is also published periodically by exchanges and data providers; a high short-interest ratio (short interest as a percentage of float or as days to cover) can indicate bearish sentiment and also raise the possibility of short-covering-driven rallies if sentiment shifts. For the most recent short-interest figures and their reporting dates, consult MarketWatch, StockAnalysis and the exchange’s published short-interest reports.

Analyst coverage and market sentiment

Wall Street analysts publish ratings (buy/hold/sell), price targets and research notes that many investors use as inputs. Aggregated analyst consensus for gpro stock is available on platforms such as Yahoo Finance and Seeking Alpha and typically shows a distribution of opinions and a median price target. Price targets and ratings change with new product releases, earnings surprises or changes in guidance.

Retail and community sentiment—visible on platforms like StockTwits, discussion forums and social channels—can influence intraday and short-term behavior, particularly for a small- to mid-cap name subject to episodic trading interest. For that reason, awareness of both institutional analyst coverage and retail sentiment is useful when interpreting sudden price moves.

Recent and notable events affecting the stock

Market-moving events for gpro stock often include product launches (new HERO or MAX cameras), subscription or software updates, strategic partnerships, meaningful litigation outcomes, changes in executive leadership or material earnings beats/misses. As an example, product-cycle announcements and quarterly results that show improving subscription trends have historically influenced investor expectations and share price.

As of June 30, 2024, according to GoPro Investor Relations and major quote providers, the market continued to focus on GoPro’s transition toward subscription services and higher-margin software offerings. When reviewing any recent headline, confirm the date and source—MarketWatch, StockAnalysis, Business Insider / Markets Insider and Seeking Alpha routinely report on earnings surprises, leadership changes, and product announcements that move gpro stock.

Risks and investment considerations

When evaluating gpro stock, key risk categories include:

• Product demand and competition: The action-camera market is competitive and subject to rapid innovation from consumer-electronics peers and smartphone camera improvements.
• Hardware vs subscription revenue mix: Hardware sales can be cyclical; failure to grow higher-margin subscription revenue could pressure margins.
• Execution risk: New product rollouts, supply-chain disruptions or manufacturing challenges can affect delivery and margins.
• Small- to mid-cap liquidity and volatility: Lower market-cap names can exhibit larger intraday moves and wider spreads, which increase trading risk.
• Regulatory and litigation risks: Intellectual property disputes or consumer-safety issues may result in legal costs or product recalls that affect results.

These risk factors are regularly discussed in the MD&A and risk section of GoPro’s SEC filings; consult those documents to quantify exposure and management’s stated mitigation plans.

Valuation and investment analysis approaches

Analysts and investors use a variety of methods to value gpro stock:

• Comparative multiples: Price-to-sales (P/S), EV/Revenue and EV/EBITDA versus consumer-electronics peers and small-cap growth companies help provide relative value context. Because hardware margins and business models differ, careful peer selection is required.
• Discounted cash flow (DCF): Projects free cash flow over multiple years and discounts to present value using a chosen discount rate. DCF models for GoPro often include scenario analysis to reflect uncertainty in subscription uptake and hardware sales.
• Sum-of-the-parts: Separating hardware and services (subscription) value can be useful when investors want to ascribe higher multiples to recurring-revenue components and lower multiples to hardware.
• Scenario-based modeling: For companies in transition, building bearish/base/bull cases (different assumptions for subscription growth, margins, unit sales) helps gauge potential outcomes and sensitivities.

Caveat: Multiples can be misleading when growth and margin profiles diverge from peers; use multiple valuation approaches and stress-test assumptions rather than relying on a single metric.

How to trade and invest

Practical notes for trading or investing in gpro stock:

• Order types: Use limit orders when liquidity is a concern to control execution price; market orders can be filled at unfavorable prices during volatile sessions.
• Options: Options chains for GPRO typically exist; options can provide leverage or hedging but require understanding of Greeks, implied volatility and expiration risks.
• Position sizing & risk management: Because gpro stock can be volatile, consider position-size rules and stop-loss approaches that suit your risk tolerance.
• Liquidity considerations: Check average daily volume and bid/ask spreads before placing large orders; execute via limit orders or in pieces if necessary.
• Due diligence: Always review the latest 10-Q/10-K, MD&A commentary, and earnings presentation slides as part of research before entering a trade or investment.

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Data sources and market feeds

Primary sources for live and historical data on gpro stock include the company’s investor relations materials and filings, and market-data providers such as MarketWatch, StockAnalysis, Yahoo Finance, Bloomberg, Seeking Alpha, Business Insider / Markets Insider and StockTwits. Each source has strengths: investor relations and SEC filings are authoritative for official figures and disclosures; market-data platforms provide convenient charts, consensus estimates and aggregated analyst metrics; community channels show retail sentiment and intraday chatter.

Examples of where to confirm specific items:

• SEC 10-Q / 10-K: Official financial statements, risk factors and share-count reconciliation.
• Investor Relations: Earnings presentations, press releases and recorded calls for company guidance.
• MarketWatch / Yahoo Finance / StockAnalysis: Quick snapshot of price, market-cap, average volume and historical charts.
• Bloomberg / Seeking Alpha / Markets Insider: Analyst notes, market commentary and deeper financial modeling.
• StockTwits: Real-time retail chatter and sentiment cues that can affect short-term volatility.

See also

• Action-camera industry overview
• Consumer electronics sector analysis
• Small-cap and high-volatility equity trading
• Ticker lookup and market-data verification best practices

References

This article summarizes publicly available information about GoPro and the GPRO ticker. For authoritative and up-to-date figures, consult the following sources directly and check the publication dates of any reports:

• GoPro Investor Relations and official SEC filings (10-Q, 10-K, 8-K) — company filings and earnings releases.
• MarketWatch, Yahoo Finance, StockAnalysis — market quotes, market-cap, volume and historical charts.
• Bloomberg, Seeking Alpha, Business Insider / Markets Insider — analyst commentary, news reports and company overviews.
• StockTwits — community sentiment and intraday discussion feeds.

As an example of time-stamped reporting: as of June 30, 2024, according to GoPro Investor Relations and major market-data providers, market commentary emphasized subscription growth and software monetization as key drivers for future earnings. When citing any specific numeric metric (market-cap, ADV, short interest), verify the exact figure and reporting date on the listed source pages.

Additional notes for beginners

If you are new to equities and want to follow gpro stock responsibly, start with these steps:

1. Read the latest annual 10-K to understand business model and risks.
2. Listen to the most recent earnings call to hear management’s tone and guidance.
3. Observe price action around earnings dates and product announcements to learn how the market reacts.
4. Use paper-trading or small positions to practice order types (limit vs. market) and to manage emotion during volatility.

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Final guidance and next steps

gpro stock is the equity representation of GoPro’s business, combining a hardware legacy with an ongoing push into higher-margin recurring revenue. To monitor the stock effectively, combine authoritative filings (SEC, investor relations) with reliable market-data feeds (MarketWatch, Yahoo Finance, StockAnalysis) and keep an eye on retail sentiment channels for potential short-term effects. Always cross-check dates and figures, and consider multiple valuation scenarios before forming views.

Want to track quotes, set alerts, or explore trading options for gpro stock? Visit GoPro’s investor relations for filings and use market-data platforms to build watchlists. To execute trades or manage cross-asset portfolios, consider Bitget and Bitget Wallet as part of your research and execution workflow. For deeper analysis, consult research notes from reputable analysts and verify any data points against primary filings.

Further explore more resources and keep learning—accurate data and disciplined analysis are essential when researching stocks like gpro stock.