hasbro stock: company, metrics, how to trade
Hasbro, Inc. (Ticker: HAS)
As of Jan 25, 2026, according to Barchart, this guide summarizes the fundamentals and market details for hasbro stock so investors and traders can locate verified data, understand the company drivers, and learn practical trading options including Bitget-supported access. Read on for company context, key metrics, recent catalysts, risks, and trading practicalities.
Overview of the Stock
- Ticker and exchange: HAS on NASDAQ.
- ISIN: US4180561072 (check Hasbro investor relations or SEC filings for confirmation).
- Market capitalization: approximately $12.1 billion as reported by Barchart (see reporting note below).
- Typical public float and liquidity indicators: medium-cap consumer-discretionary stock with significant institutional ownership and routine daily volume that supports retail and institutional trading.
Investors tracking hasbro stock typically focus on product-segment growth (notably Wizards of the Coast & Digital Gaming), quarterly revenue and EPS beats, margin trends, and guidance revisions. Market participants watch brand launches, entertainment/licensing wins, and strategic M&A or divestitures for material impacts to the equity.
Company Background (context for the stock)
Hasbro, Inc. is a global toy, game and entertainment company headquartered in Pawtucket, Rhode Island. Founded more than nine decades ago, Hasbro owns and licenses a portfolio of well-known intellectual properties including NERF, TRANSFORMERS, DUNGEONS & DRAGONS (through Wizards of the Coast), PLAY-DOH, STAR WARS products under license, and collectible trading cards and board games.
Business segments that drive hasbro stock include:
- Consumer Products (toys, games, collectibles sold through retail and e-commerce channels).
- Wizards of the Coast & Digital Gaming (collectible card games, digital adaptations, licensing).
- Entertainment and Licensing (film/TV content development, brand licensing for third-party products).
These operating areas determine revenue mix, margin profiles, and sensitivity to consumer discretionary spending, making them central to equity valuation for hasbro stock.
Listing and Trading Information
Ticker, Exchange, and Trading Hours
- Listing: NASDAQ, ticker HAS.
- Regular trading hours: U.S. equities market hours (typically 9:30 AM to 4:00 PM Eastern Time, Monday–Friday), with pre-market and after-hours sessions available via most brokers.
- Market data notes: Real-time quotes require exchange data subscriptions; many free sources provide minute-delayed quotes. For regulatory filings and definitive issuer information refer to Hasbro’s investor relations and SEC filings.
Shares Outstanding, Float, and Average Volume
- Shares outstanding and public float: These figures vary over time; investors should verify the latest totals in Hasbro’s most recent 10-Q or 10-K and on financial-data providers. Public float matters because it informs liquidity and how easily large positions can be executed without moving the price.
- Average daily volume: Historically moderate to high for a large consumer brand; check current volume figures on live markets. Average volume helps gauge intraday liquidity and the suitability of limit vs. market orders when trading hasbro stock.
Historical Share-Price Performance
IPO and Major Listing Events
Hasbro has a long public-company history; its equity has traded on major U.S. exchanges for decades under the ticker HAS. Investors should review company annual reports and historical SEC filings for formal listing milestones and any capital-structure changes.
Notable Price Moves and Catalysts
Price drivers for hasbro stock have included:
- Major acquisitions and divestitures (for example, the company’s past strategic purchases to bolster entertainment and gaming capabilities).
- Product successes and category wins (strong releases or franchises that increase market share).
- Wizards of the Coast performance: surges in collectible-card revenue (e.g., MAGIC: THE GATHERING) have driven material upside in quarters where that segment outperforms.
- Quarterly earnings beats or misses and forward guidance adjustments.
- Analyst revisions following earnings, segment updates, or visible improvements in operating margins.
As reported by Barchart (Jan 25, 2026), hasbro stock climbed 49.3% over the past 52 weeks, materially outperforming the S&P 500 and consumer-discretionary sector ETFs over the same period — a performance tied in part to strong Wizards of the Coast results and margin expansion.
Long‑term Performance and Volatility
- Volatility: Hasbro’s stock exhibits consumer-discretionary cyclicality and event-driven swings when key franchises post outsized results. Beta versus the market tends to reflect discretionary exposure.
- Multi-year trends: Periods of outperformance have been tied to successful product cycles and expansions into digital gaming/entertainment. Underperformance typically aligns with weak retail demand or execution issues.
Financials and Valuation Metrics
Key Financial Figures
- Revenue and EPS trends: Analysts forecast growth in fiscal 2025 driven by Wizards of the Coast and digital gaming strength. Barchart reports an expected adjusted EPS of $0.97 for fiscal Q4 2025 (an estimated 110.9% increase from $0.46 year-over-year) and an adjusted EPS forecast of $5.01 for full-year fiscal 2025, up 24.9% from $4.01 in fiscal 2024.
- Operating performance: Recent quarters showed revenue growth and margin improvement, with one quarter reporting operating profit of $341 million driven by a 42% segment revenue surge for Wizards and very high operating margins in that segment.
Sources for these figures include Hasbro’s investor relations materials, SEC filings, and financial-data providers; always confirm by reviewing the issuer’s filings.
Valuation Ratios
Common valuation metrics used for hasbro stock include:
- Price-to-Earnings (P/E) ratio and forward P/E (when earnings are positive and meaningful).
- Price-to-Sales (P/S) and Price-to-Book (P/B) for cross-checking revenue and balance-sheet valuation.
- PEG ratio when analysts provide multi-year EPS growth expectations.
Valuation can shift rapidly when earnings move from negative to positive or when one-time items affect reported EPS. For example, quarters with materially higher adjusted EPS (driven by Wizards of the Coast or other high-margin segments) can compress forward P/E and change the stock’s relative attractiveness.
Analyst Coverage & Price Targets
- As reported by Barchart (Jan 25, 2026), analyst consensus on hasbro stock is broadly bullish: among 13 analysts, 10 recommended "Strong Buy," one "Moderate Buy," and two "Hold."
- The average analyst 12-month price target reported was $94.08, implying an estimated upside of roughly 9.1% from the contemporaneous level noted in that report. Analyst coverage and targets should be checked regularly as they can change after each earnings release or material corporate announcement.
Dividend Policy and Corporate Actions
Dividend History and Yield
- Hasbro has historically paid dividends and maintained a payout policy aligned with cash generation and capital-allocation priorities. Dividend amounts, ex-dividend dates and yields change over time and should be verified against the latest company announcements.
- For dividend investors tracking hasbro stock, check the investor-relations dividend history and the most recent payout announcements.
Share Repurchases, Stock Splits, and Other Actions
- Share repurchases: Hasbro has used buybacks as a capital-allocation tool in prior years. Buyback programs reduce shares outstanding and can be accretive to EPS if executed at favorable prices.
- Stock splits: Any split or consolidation materially changes per-share metrics; review historical SEC filings for such corporate actions.
Capital actions — dividends, buybacks and splits — directly affect shareholder returns and per-share metrics relevant to hasbro stock valuation.
Ownership and Shareholder Base
Institutional and Insider Ownership
- Institutional ownership: Large U.S. and global asset managers commonly hold meaningful positions in hasbro stock. Institutional ownership levels are useful for assessing the stability of the shareholder base.
- Insider ownership: Executives and board members typically hold smaller insider stakes; material insider buying or selling is monitored by investors for signals about management views.
Review the latest 13F filings and Hasbro’s proxy statements for updated ownership schedules.
Short Interest and Other Market Positions
- Short interest: The proportion of shares sold short indicates bearish sentiment and the potential for short squeezes if sentiment shifts rapidly. Levels fluctuate and should be checked on data services before making trading decisions.
Corporate Governance and Regulatory Matters
Hasbro’s board composition, key executives and governance practices can affect investor confidence. Material regulatory proceedings, litigation or class actions — if present — can affect the company’s operating results and thus hasbro stock performance. Investors should review Hasbro’s latest SEC filings (10-K, 10-Q) and the investor-relations site for disclosures on governance, executive compensation, and ongoing legal matters.
Risks and Investment Considerations
Important risks for holders and followers of hasbro stock include:
- Consumer cyclical exposure: Toy and entertainment spending is sensitive to consumer income, macroeconomic conditions and seasonal effects (holiday demand).
- Concentration and licensing risk: Heavy reliance on a subset of brands or licensors (including major entertainment franchises) can concentrate revenue risk.
- Supply chain and logistics: Tariffs, shipping disruptions and component shortages can affect costs and on-shelf availability.
- Digital and gaming execution: The conversion of traditional IP into profitable digital/gaming experiences carries execution risk; success in Wizards of the Coast and digital initiatives is material to growth assumptions.
- Competitive pressure and changing media consumption: Competing entertainment options, e-commerce shifts, and retail mix changes can impact distribution and margins.
This section aims to highlight common-sense risks; it is not investment advice. Always cross-check risks disclosed in Hasbro’s public filings.
Recent News, Strategic Developments, and Catalysts
As of Jan 25, 2026, according to Barchart reporting:
- Market-cap note: hasbro stock’s market capitalization was reported around $12.1 billion.
- Q3 and Q4 2025 momentum: The company reported strong Q3 2025 results that included an 8% year-over-year revenue increase and a 13% rise in operating profit to $341 million, driven by a 42% revenue surge in the Wizards of the Coast and Digital Gaming segment. MAGIC: THE GATHERING revenue rose 55% in that quarter, and the Wizards segment achieved a 44% operating margin.
- Earnings outlook: Analysts expected an adjusted EPS of $0.97 for fiscal Q4 2025 (roughly a 110.9% increase versus the year-ago quarter) and forecast adjusted EPS of $5.01 for fiscal 2025 (a 24.9% increase versus fiscal 2024).
- Guidance updates: Hasbro raised full-year outlooks following strong segment results, with management projecting high-single-digit revenue growth, adjusted operating margins of 22–23%, and adjusted EBITDA of approximately $1.24–$1.26 billion.
- Analyst sentiment: The consensus view was biased bullish with a majority of analysts rating hasbro stock as a "Strong Buy" and an average price target around $94.08.
These developments constitute important near-term catalysts that market participants use to re-evaluate revenue and margin trajectories for the company.
Comparison with Peers and Sector Positioning
- Primary peers: Other toy and leisure companies (for example, major publicly traded toy makers and entertainment-focused consumer brands). When comparing hasbro stock to peers, investors evaluate revenue growth, profitability metrics (operating margin, EBITDA), and digital/entertainment strategy progress.
- Relative positioning: Hasbro’s strength in collectible card games and gaming IP (Wizards of the Coast) has differentiated it from some peers when that segment outperforms; product pipeline and licensing deals further shape competitive advantages.
Benchmarking against sector indices and peer multiples helps frame whether hasbro stock trades at a premium or discount relative to comparable companies.
How to Trade and Access the Stock
- Ticker to use: HAS (NASDAQ).
- Access: U.S. and international investors can access hasbro stock through retail brokerages and institutional channels. For users of Bitget services, Bitget supports access to U.S. equities trading (confirm availability and account eligibility within the Bitget trading platform).
- Order types: Market orders, limit orders, stop orders and extended-hours orders are standard; choose order type according to liquidity and trading objectives.
- Non-U.S. investors: Use a brokerage that provides U.S.-listed equities access or an international trading account supported by Bitget.
Note: This is factual guidance on trade mechanics, not trading advice. Verify account requirements, fees and local regulations with your brokerage.
Historical Data, Charts, and Technical Analysis (summary)
Traders use multiple chart intervals and indicators for hasbro stock, including:
- Timeframes: daily, weekly and monthly price charts to evaluate trends.
- Moving averages: 50-day and 200-day simple moving averages for trend identification.
- Momentum indicators: RSI and MACD to spot overbought/oversold conditions and momentum shifts.
- Volume analysis: Volume spikes often confirm breakout moves or signal distribution.
Technical analysis supplements fundamental work for traders, but it should be used with risk management rules and an understanding of the company's fundamental drivers.
See Also
- Mattel and other toy/entertainment companies
- Wizards of the Coast and collectible-card industry
- NASDAQ listing and trading resources
References
- Hasbro investor relations and SEC filings (10-K/10-Q) for official financials and corporate disclosures.
- Financial-data providers and market reporting: Yahoo Finance, Morningstar, MarketWatch, TradingView, StockAnalysis, CNN Markets, Robinhood (for overview and charting).
- Barchart market reporting (Jan 25, 2026) for recent market-cap, analyst consensus and near-term EPS forecasts (reporting date indicated below).
External Links
Primary resources for up-to-date quotes and filings: consult Hasbro’s investor relations pages, major financial-data providers, and the SEC EDGAR database. For trading access and wallet integration, consider Bitget and Bitget Wallet for unified account and custody solutions.
Practical Next Steps and How Bitget Helps
- Want to follow hasbro stock price moves and set alerts? Create a watchlist in your trading platform and enable price and news alerts.
- For execution and custody: Bitget provides stock-trading access, order-type support, and Bitget Wallet for integrated asset management. Check Bitget for supported account types and regional availability.
Explore further company filings, listen to the latest earnings call transcripts, and use both fundamental and technical tools to track hasbro stock developments. For more on trading and custody solutions, visit Bitget resources and Bitget Wallet documentation within your account.
Editorial and Compliance Notes
- This article is neutral, factual, and intended for informational purposes only. It is not investment advice or a recommendation to buy or sell any security.
- All quantitative items in this article reference publicly available reporting and industry data; readers should verify current figures against official filings and real-time market data.
Additional Resources for Verification
- Check Hasbro’s latest 10-Q/10-K for up-to-date revenue, EPS, shares outstanding and corporate disclosures.
- Use financial-data providers for current market cap, average volume, share count and analyst consensus.
Further exploration: monitor upcoming Hasbro earnings releases, major product launches and strategic announcements that could act as catalysts for hasbro stock.
Ready to follow or trade HAS? Sign in to Bitget to set alerts, access charts, and explore Bitget Wallet for secure custody of your assets.
























