rebn stock: Reborn Coffee, Inc. (REBN) Guide

This guide explains rebn stock (Reborn Coffee, Inc., NASDAQ: REBN): company profile, history, operations, products, financial and market info, governance, risks and recent developments to help read...

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Reborn Coffee, Inc. (REBN)

rebn stock refers to the NASDAQ-listed common shares of Reborn Coffee, Inc. This article provides a comprehensive, beginner-friendly overview of Reborn Coffee — its business model, operations, product lines, corporate history, financial and market information, governance, risks and recent developments. Readers will learn where to find filings and market data, how the company operates its franchising and retail model, and what public sources (company press releases, SEC filings and market-data pages) report about REBN. As of Jan 26, 2026, per the company's investor-relations materials and Nasdaq market pages, REBN is traded on Nasdaq under the ticker REBN and is generally characterized as a small-cap specialty coffee franchisor.

Company overview

Reborn Coffee, Inc. operates as a specialty coffee roaster, operator and franchisor of retail locations and kiosks. The company focuses on roasted coffee, ready-to-drink (RTD) coffee and matcha products and often partners with local bakeries or co-branded food partners for retail outlets. Founded in California and headquartered in Brea, California, Reborn Coffee pursues a hybrid operating model that includes company-owned stores, franchise agreements and wholesale / consumer packaged goods (CPG) distribution.

rebn stock appears in public market listings as the equity claim on this operating model and reflects investor interest in Reborn Coffee’s franchise roll-out, CPG pipeline and strategic partnerships.

History

Reborn Coffee began as a specialty coffee concept focused on high-quality roasted beans, barista-prepared beverages and quick-service retail outlets. Over time, the company expanded from single retail locations to a franchising model and introduced CPG offerings to reach broader retail and wholesale channels.

Corporate milestones

Founding and initial retail openings: Reborn Coffee opened its early retail locations and established a local roasting presence in Southern California.
Transition to franchising: The company adopted a franchisor model to accelerate location growth through franchise agreements and area development deals.
Product line expansion: Reborn Coffee introduced RTD and cold-brew items and entered bakery partnership arrangements to broaden on-premise offerings.
Strategic MOUs and partnerships: Reborn Coffee announced memoranda of understanding (MOUs) for technology, drive-thru and international distribution in press releases.

Public listing and corporate actions

Ticker and listing: rebn stock is listed on the NASDAQ exchange under the ticker REBN (common shares). As of Jan 26, 2026, market quotes and trading data for REBN are available on Nasdaq pages and other market-data services.
Corporate finance events: The company has reported financing-related activity in press releases and filings. Corporate actions such as share issuances, registered offerings or corporate reorganizations are documented in SEC filings and company disclosures. Investors should consult the company’s SEC filings for the exact dates and details of any reverse splits, registered offerings, or trading halts and resumptions.

As with any Nasdaq-listed issuer, corporate dates and events that materially affect rebn stock are recorded in the company’s SEC filings and investor-relations announcements.

Business operations and strategy

Reborn Coffee operates a multi-channel beverage and CPG business. The company’s operating model includes:

Company-owned retail locations and kiosks focused on specialty coffee preparation.
Franchising and area-development agreements to scale physical footprint.
Wholesale and CPG distribution for packaged coffee, RTD beverages and matcha products.
Strategic partnerships for technology, drive-thru services and supply chain expansion.

The business strategy emphasizes a low-capex growth path via franchising, broadened revenue streams through CPG distribution, and selective partnerships to enter new markets.

Franchising and expansion strategy

Franchising is central to Reborn Coffee’s growth plan. Typical franchising elements reported by franchisors include:

Franchise disclosure and approval: Reborn Coffee provides franchise agreements and development schedules to qualified franchisees per regulatory frameworks.
Area development agreements: The company negotiates commitments from developers or franchisees to open multiple units in specified territories over time.
Franchise support model: Support in site selection, training, supply chain and marketing is used to align new outlets with brand standards.

These franchise initiatives influence the outlook for rebn stock because revenue growth may be driven by franchise royalty streams, initial franchise fees and expanded product distribution.

Partnerships and strategic initiatives

Reborn Coffee has announced strategic initiatives in press releases and filings, typically including:

Technology MOUs to modernize retail POS, loyalty and inventory management.
Hospitality and drive-thru partnerships to increase throughput at high-traffic locations.
Supply partnerships for matcha and RTD product manufacturing or distribution.

Such collaborations can affect operational efficiency and broader market access, elements that market participants monitor when evaluating rebn stock.

International presence

The company has pursued international growth through distribution agreements and franchise relationships in select markets. Public announcements typically describe targeted regions (for example, Asia or the Middle East) and note distribution partners for CPG lines. For concrete terms and timelines tied to rebn stock performance, consult the company’s press releases and SEC filings for confirmation of binding agreements and expected rollouts.

Products and brands

Reborn Coffee’s offerings span freshly brewed beverages, roasted bean sales and packaged beverages:

Specialty-roasted whole-bean and ground coffee sold in-store and via wholesale channels.
Cold brew and RTD coffee product lines targeted at retail distribution.
Matcha and other non-coffee beverage lines via supply partnerships.
Bakery and co-branded food items at select retail locations to increase basket size.

Innovations and unique processes

The company highlights proprietary claims and product positioning in marketing materials. Examples often cited in press materials include unique roast profiles or claims such as a specialized wash or roast process. When evaluating statements about processes like a “reborn wash process,” readers should refer to company disclosures and product specifications for substantiation.

Financials

This section summarizes how to approach publicly reported financial information for Reborn Coffee and what analysts typically track in relation to rebn stock.

Reborn Coffee’s financial performance is reported in periodic SEC filings (quarterly and annual reports) and investor presentations. Commonly tracked measures include revenue growth from company-owned vs. franchised locations, gross margin for retail and CPG segments, operating expenses tied to store openings and corporate overhead, and net income or net loss.

As of Jan 26, 2026, authoritative figures (annual revenue, quarterly results, market capitalization and balance-sheet metrics) should be confirmed in the company’s most recent 10-Q or 10-K and in corresponding press releases and Nasdaq market-data pages.

Key financial metrics

Key metrics that inform public-market valuation of rebn stock typically include:

Revenue (total, and segmented between retail, franchise royalties, and CPG/wholesale).
Net income or net loss and earnings per share (EPS).
Gross margin and contribution margin by product line.
Market capitalization and shares outstanding as reported on market-data services.
Liquidity indicators such as cash on hand and current ratio.

For precise, up-to-date numeric values for these metrics, consult the company’s SEC filings and Nasdaq financial pages.

Financing and capital raises

Reborn Coffee has used a mix of financing approaches reported in corporate disclosures, including registered offerings, private placements and financing commitments. Press releases and filings sometimes announce capacity for financing (for example, equity lines or commitments up to a stated amount). Investors following rebn stock should review the terms and dilutive impact of such financings on shares outstanding and ownership percentages.

Stock market information

Ticker and listings

Ticker: REBN
Exchange: NASDAQ

rebn stock trades under the ticker REBN on Nasdaq; detailed quotes and trading summaries are available on market-data services and the Nasdaq quote page.

Trading data & price history

Market-data providers publish price history for rebn stock, including 52-week high and low, all-time highs or notable early trading levels, average trading volume and market-cap snapshots. Because these numbers change daily, readers should consult the Nasdaq quote and widely used market-data aggregators for current values.

Corporate actions affecting the stock

Corporate actions that can materially affect rebn stock include reverse splits, share issuances, registered offerings, or trading halts and resumptions. For example, reverse splits reduce the number of outstanding shares and increase per-share price pro forma; share issuances or registered sales can dilute existing ownership. Confirm the dates and terms of any such actions in the company’s SEC filings and press releases.

Analyst coverage and investor sentiment

REBN’s analyst coverage may be limited given its small-cap profile. Independent screening services and retail discussion platforms track sentiment and trading interest. Retail sentiment often appears on message boards and trading forums; institutional holdings and analyst reports (if any) are listed in SEC filings and market-data services. When researching rebn stock, balance retail commentary with company filings and verified analyst research.

Corporate governance and management

Reborn Coffee’s executive leadership and board structure are described in corporate filings and the investor-relations section of the company website. The CEO and key executives are named in filings and press materials; board composition and committee structures are reported in proxy statements.

Major shareholders and ownership

Institutional holdings, insider ownership and concentrated positions are reported in SEC filings (Form 13F for some institutional holders; Form 4 for insider transactions). Investors interested in ownership concentration or insider activity that could influence rebn stock should consult these filings for up-to-date, verifiable data.

Risks and controversies

Investors and stakeholders should consider a range of corporate and market risks that commonly affect small-cap franchisors and CPG companies like Reborn Coffee. Typical risk areas include:

Financial risks: negative profitability, limited liquidity, and potential dilution from financing transactions.
Operational risks: challenges in franchisee execution, supply-chain disruptions, and retail traffic variability.
Market risks: volatile trading in small-cap equities can lead to wide price swings in rebn stock.
Regulatory and legal risks: franchise regulation, consumer product safety and potential litigation.

Screening services and independent analysts sometimes flag low liquidity ratios or negative profitability metrics. For concrete risk disclosures and legal contingencies, refer to the risk sections of the company’s SEC filings.

Reception and recognition

Reborn Coffee’s products and brand recognition may be cited in trade press, award listings for cold brew or specialty coffee, and local reviews. Product awards and industry recognition are normally described in company press releases or trade publications; verify any award claims in primary press announcements.

Recent developments (selected timeline)

Note: Dates below are for example structuring; readers should confirm the exact dates and terms in the cited sources.

As of Jan 26, 2026, per company investor relations, Reborn Coffee continues to pursue franchise expansion and CPG distribution.
Recent press releases (dates and items shown in the company’s investor-relations feed) have described memoranda of understanding for technology and retail partnerships.
Financing announcements and registered offerings that could affect rebn stock are recorded in SEC filings; consult the company’s SEC filing history for issuance dates and amounts.

For the most accurate timeline of events and their dates as they affect rebn stock, consult the company’s press release archive and SEC filings.

References

Sources used to prepare this overview include company investor-relations press releases and SEC filings, Nasdaq market-data pages, and market-data and analysis aggregators. Readers should consult the following types of sources for verification:

Reborn Coffee investor-relations and press release archive (company disclosures)
SEC filings (10-Q, 10-K, 8-K, Form 4 and registration statements)
Nasdaq quote and company financial pages for REBN
Market-data aggregators and screening services (e.g., GuruFocus, StockAnalysis, ChartExchange)
Retail discussion platforms and market commentary (e.g., Stocktwits)

As of Jan 26, 2026, the most current figures and events that relate to rebn stock are available in the primary sources listed above.

External links

Company official website and investor relations page (see the company’s IR page for filings and press releases).
Nasdaq quote page for REBN for live market data and historical price information.