zebra stock (ZBRA) — Company & Market Guide
Zebra stock (ZBRA) — Wikipedia-style article outline
Brief lead
zebra stock refers to the publicly traded Class A common shares of Zebra Technologies Corporation, ticker ZBRA, listed on the Nasdaq. Zebra Technologies is a hardware and software company focused on automatic identification and data-capture products and Enterprise Asset Intelligence solutions for businesses that need real-time visibility into inventory, people and assets.
Company overview
Zebra Technologies is a global company founded to solve problems of identification, tracking and data capture for enterprises. Headquartered in the United States, the company’s corporate mission centers on enabling real-time asset and workflow visibility to improve operational outcomes. Zebra’s product and solution portfolio spans mobile computers, barcode scanners, specialty printers, RFID readers and tags, real-time location systems (RTLS), and a growing suite of software and services that include cloud subscriptions, analytics, and managed/professional services.
zebra stock investors commonly cite the firm’s mix of durable hardware sales and recurring software/service revenue as central to its strategic positioning.
History
Founding and early years
Zebra Technologies began as a company focused on printing and labeling technologies and expanded into barcode and automatic identification equipment. Early decades were characterized by product development for retail and industrial customers, establishing the company’s footprint in enterprise data-capture.
Major milestones and product evolution
Over time, Zebra expanded from printers into handheld mobile computers and barcode scanners, adopted RFID technologies, and introduced enterprise software to manage device fleets and asset visibility. Geographic expansion into Europe, Asia-Pacific and Latin America supported a diversified end-market base.
Recent strategic moves and restructurings
In recent years Zebra has shifted strategy to emphasize software and recurring revenue, invested in cloud and analytics capabilities, and completed targeted acquisitions and partnerships to broaden its enterprise visibility offerings. Public reporting and media coverage have noted organizational refinements and go-to-market alignment to support higher-margin software and services.
Business segments and products
Zebra generally reports its operations across product and solution lines that reflect both physical devices and software/services. High-level operating categories include Asset Intelligence & Tracking and Enterprise Visibility & Mobility (nomenclature may vary across reporting periods). Core hardware product lines include:
- Barcode scanners and imagers
- Mobile computers (handheld and vehicle-mounted)
- Specialty printers (label, receipt, RFID-enabled printers)
- RFID readers, tags and fixed infrastructure
- Real-time location systems (RTLS) for indoor tracking
Software and services form an increasingly important component of Zebra’s revenue mix:
- Cloud platform subscriptions and device management software
- Analytics, visibility and workflow applications
- Managed services, support, warranties and professional services
This combined hardware-plus-software approach aims to lock in installed bases and create recurring revenue streams from subscriptions and services.
Markets and customers
Zebra serves customers across multiple end markets and geographies. Common end markets include retail, logistics and transportation, healthcare, manufacturing and hospitality. Typical use cases are inventory tracking, point-of-sale operations, shipping and receiving, asset visibility in hospitals, and workflow optimization in warehouses and production floors.
Geographically, Zebra operates internationally with sales in North America, EMEA and Asia-Pacific. Customers range from small and medium businesses to large enterprises and public institutions that need durable devices and enterprise-grade visibility solutions.
Financial performance
Revenue and profitability trends
zebra stock analysts monitor Zebra’s revenue mix and margins as the company shifts toward higher software and services revenue. Over recent reporting cycles the company reported multi-billion-dollar annual revenues and generally positive operating margins, with trends influenced by product cycles, enterprise spending levels and the growth of recurring software revenue.
Key financial metrics
Commonly cited metrics for zebra stock include market capitalization, annual and trailing-twelve-month (TTM) revenue, earnings per share (EPS), price-to-earnings (P/E) ratio, gross margin and net margin. These figures change over time and should be checked in the company’s latest financial reports and market quote pages.
Recent quarterly/annual results
As of 2026-01-27, according to major financial quote pages and company releases, Zebra’s recent quarters showed continuing emphasis on software attach rates and services growth; earnings coverage in financial press has highlighted both beat-and-miss quarters depending on macro conditions and supply-chain timing. Investors should consult the latest earnings release and management commentary for up-to-date guidance.
Stock information
Ticker and exchange
The company’s Class A common shares trade under the ticker ZBRA on the Nasdaq exchange.
Trading data and market capitalization
As of 2026-01-27, public market data sources report zebra stock market capitalization and trading activity on a real-time basis; market cap and average daily trading volume vary with price and can be found on major quote pages and the company investor site. Investors should note that quoted values are delayed on many free pages and change intraday.
Price history and performance
zebra stock has experienced multi-year growth with periods of volatility linked to product cycles, macroeconomic shifts and sector rotation. Notable price milestones commonly referenced include 52-week highs and lows and all-time highs; readers should consult historical price charts to see YTD and 1-year performance.
Dividends, splits, and corporate actions
Historically, Zebra’s shareholder distributions have been delivered primarily through share repurchases and corporate investments rather than a robust dividend policy. Any stock splits, dividend declarations or major shareholder actions are disclosed in company filings and press releases.
Analyst coverage and ratings
Zebra attracts analyst coverage from various broker-dealers and independent research shops. Consensus ratings often span buy/hold/sell, with price targets updated in response to results and strategic developments. For the latest analyst views consult financial news pages and broker reports.
Ownership and shareholders
Major institutional holders, mutual funds and index funds typically own sizeable portions of zebra stock; insider ownership by executives and directors is also disclosed in SEC filings. Short interest and percent float metrics can change quickly and are reported on market-data platforms.
Corporate governance and leadership
Zebra’s governance structure includes a board of directors and an executive leadership team led by the CEO and CFO. Governance practices and any notable developments—such as board refreshment, executive transitions or governance proposals—are disclosed through proxy statements and investor communications.
Competition and industry position
Primary competitors to Zebra operate in barcode and RFID hardware, mobile computing, and enterprise asset intelligence software. Zebra’s competitive strengths include a broad product portfolio, a large installed base, global distribution channels and integrated software offerings. Challenges include pricing pressure, rapid technological change, component supply constraints and competition from specialized players.
Risks and challenges
Key risks affecting zebra stock and company operations include supply-chain disruptions and tariff impacts, sensitivity to macroeconomic demand in retail and logistics, rapid shifts in technology (e.g., new wireless or sensing standards), competition compressing margins, and customer concentration in certain verticals. Regulatory, trade or litigation exposures can also present material risks.
Notable events and news
As of 2026-01-27, multiple public sources report on recent Zebra developments including earnings releases, strategic partnerships, acquisition activity and product launches. For example, company earnings calls and press releases have highlighted progress in subscription revenue growth and customer deployments of RTLS and cloud visibility platforms. Specific headline items and dates should be checked against the cited news outlets and company filings.
Regulatory and legal matters
Material regulatory, trade or litigation matters that affect corporate operations are disclosed in the company’s SEC filings and press releases. Readers seeking detail on any ongoing legal issues or regulatory reviews should consult the company’s Form 10-Q, Form 10-K and current reports.
Investor relations and reporting
Zebra publishes quarterly results, annual reports and SEC filings on its investor relations site. Investors seeking authoritative and primary-source information should use the company’s investor relations materials and the SEC electronic filing system for the latest financial statements, annual reports, and official disclosures.
See also
- Automatic identification and data capture
- RFID technology and tags
- Barcode scanners and thermal printers
- Comparable companies in enterprise asset intelligence
References
- Zebra Technologies Investor Relations — stock quote and official filings (company investor site). As of 2026-01-27, consult company releases for primary data.
- Yahoo Finance — ZBRA quote and market data. As of 2026-01-27, financial pages report live and historical quotes.
- MarketWatch — ZBRA quote and overview. As of 2026-01-27, MarketWatch provides market summaries.
- CNN Markets — ZBRA stock page (quote and analyst commentary). As of 2026-01-27, used for market snapshots.
- CNBC Quote — ZBRA (market quote and news). As of 2026-01-27, used for recent headlines.
- Macrotrends — Zebra stock price history. As of 2026-01-27, useful for historical charts and long-term metrics.
Note: numerical values for metrics such as market capitalization, revenue, EPS and trading volume change with market conditions; always verify against primary sources and the company’s SEC filings.
External links
- Zebra Technologies — Investor Relations (official company site)
- Major market quote pages for ZBRA (Yahoo Finance, MarketWatch, CNN Markets, CNBC)
How to track zebra stock
To follow zebra stock in real time consult major market quote pages, the company’s investor relations announcements and SEC filings. For execution and trading, Bitget provides market access and trading tools where available; users should evaluate platform features, market coverage and regulatory terms prior to trading.
This article is informational and not investment advice. For investment decisions consult qualified advisers and primary filings.
Frequently asked beginner questions about zebra stock
What is zebra stock?
zebra stock is the commonly used name for shares of Zebra Technologies Corporation that trade under the ticker ZBRA on the Nasdaq. The company sells hardware and software used to capture and manage data about physical assets.
Who buys zebra stock and why?
Institutional investors, mutual funds, ETFs that include industrial technology or enterprise hardware/software exposure, and individual investors buy zebra stock for exposure to enterprise automation, supply-chain digitization and recurring revenue growth from software and services.
How can I view zebra stock financials?
Company financials appear in SEC filings (10-Q, 10-K), quarterly earnings releases and investor presentations published on Zebra’s investor relations site. Market-data pages provide consolidated quotes and analyst summaries.
Does Zebra pay a dividend?
Zebra historically prioritized capital allocation through reinvestment and buybacks. Check the company’s most recent investor release for current dividend policy and shareholder actions.
Where can I trade zebra stock?
zebra stock trades on Nasdaq under ticker ZBRA. Traders can use brokerages that provide access to U.S. equities; Bitget is recommended here as a trading venue to view and execute trades for U.S.-listed equities where supported. Verify account requirements, fees and regulatory eligibility before trading.
Practical steps to monitor zebra stock (beginner checklist)
- Set up a watchlist on a market-quote page (e.g., Yahoo Finance or MarketWatch) to follow price, volume and news.
- Subscribe to Zebra’s investor email alerts for earnings releases and SEC filings.
- Review the last two years of 10-K and 10-Q filings for revenue mix and risk disclosures.
- Monitor analyst earnings calendars and guidance updates ahead of quarterly results.
- If trading, choose a regulated broker or trading platform (such as Bitget) and confirm fees, settlement rules and jurisdictional availability.
Reporting date references and context
- As of 2026-01-27, according to Yahoo Finance and company investor materials, zebra stock is actively covered in financial press and market-data pages. Readers should reference the dated sources above when checking numerical metrics.
Editorial note on sources and updates
This guide uses public market pages, financial press and company materials as primary inputs. Because market metrics and corporate disclosures update frequently, any numeric values shown on public quote pages or in filings should be confirmed at the time of review. For regulatory-grade documents, consult the company’s SEC filings.
Final notes and next steps
Further exploration: users interested in zebra stock can read the company’s most recent annual report and earnings presentation, follow quarterly earnings calls for management commentary on product trends and software growth, and use Bitget’s market tools to view live quotes and, where applicable, execute trades. For technical or tax questions consult licensed professionals.
Explore more: view Zebra’s investor materials and up-to-date market quotes, and consider Bitget’s platform features for trading and portfolio tracking.
