zeta global stock: Zeta Global Holdings (ZETA) Overview

This article explains the zeta global stock (NYSE: ZETA), covering the company's business model, history, products, financial snapshot, stock identifiers, ownership, governance, risks, and where to...

2024-07-08 02:36:00

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Zeta Global Holdings (ZETA)

Note: this page covers the zeta global stock—Zeta Global Holdings Corp., a U.S.-based marketing-technology company listed on the New York Stock Exchange (ticker: ZETA). It is not related to any cryptocurrency or token named "Zeta."

Introduction

The zeta global stock refers to Zeta Global Holdings Corp. (ticker: ZETA), a New York Stock Exchange–listed marketing-technology company that builds data-driven cloud products for enterprise marketing, customer data management, and campaign automation. This article gives a consolidated, neutral, and verifiable overview of the company and its stock, including company history, product offerings, business model, a market snapshot as of Jan 26, 2026, stock identifiers, ownership, governance, major risks, and where investors can obtain official filings and updates. Readers will finish with a clear sense of what Zeta does, how it generates revenue, and where to find authoritative data if they want to follow the zeta global stock further.

Company overview

Zeta Global (commonly "Zeta") is a U.S.-headquartered marketing-technology (MarTech) company that offers an omnichannel cloud platform combining consumer data, identity resolution, machine learning and marketing automation for enterprise clients. The platform is designed to help brands unify customer data, power personalized advertising and messaging across channels (email, mobile, web, programmatic advertising), and measure campaign outcomes. Zeta positions itself as a data- and AI-driven partner for customer acquisition, retention, and lifetime-value optimization.

Core capabilities generally described in company filings and public materials include a customer data platform (CDP), identity and audience management, analytics and predictive models, campaign orchestration, and managed professional services for enterprise customers.

History

Founding and early years

Zeta Global was founded in the late 2000s with a focus on data-driven marketing solutions for brands and agencies. The company grew by combining technology investment with data partnerships and commercial expansion across verticals such as retail, financial services, and travel. Its founder and long-time CEO has been a public face of the business in investor materials and interviews; company-provided historical documents discuss early financing rounds and technology buildouts as the business shifted from services to a cloud-first product model.

Public listing and subsequent evolution

Zeta Global became a publicly traded company and is listed on the New York Stock Exchange under the ticker ZETA. As public-company disclosures and investor relations materials show, the company continued expanding its product set after listing and emphasized AI and identity-driven marketing capabilities. The zeta global stock has experienced typical post‑IPO volatility as the market priced growth expectations, profitability trajectory, and broader technology-sector dynamics. For up-to-date IPO filing details and the formal listing date, see the company’s SEC filings and investor relations disclosures (referenced below).

Products and services

Zeta offers a suite of products and services intended for enterprise marketing teams and agencies. Product categories commonly referenced in company materials, analyst summaries, and press coverage include:

Zeta Marketing Platform (ZMP): an integrated cloud suite that combines data, analytics, identity resolution and activation across channels.
Customer Data Platform (CDP) / Identity services: persistent consumer profiles, deterministic and probabilistic identity matching, and audience building for targeted campaigns.
Campaign orchestration and automation: tools for building, activating and measuring omnichannel marketing flows (email, SMS, push, programmatic advertising).
Analytics, measurement and attribution: performance reporting, incrementality testing, and ROI measurement tied to campaign spend.
Professional services and managed solutions: bespoke implementation, strategy and execution support for large customers.

The company also markets AI-enabled features and automation that speed segmentation, creative personalization, and predictive scoring. In certain investor and product materials the company has used product or agent names (for example, internal AI assistants or features such as "Athena" in some communications) to denote AI workflows; readers should consult the company’s product pages or investor presentations for current product names and capabilities.

Technology and data assets

Zeta’s core technology differentiator as stated in public materials is the combination of large-scale consumer data assets, identity resolution capabilities and machine learning models. The company aggregates first-party and partnered data to build customer profiles, then applies ML/AI for scoring, propensity models and personalization. Policy and regulatory compliance—particularly privacy, consent management, and data-protection controls—are referenced in filings and public commentary as important to the business model; Zeta reports investments in privacy engineering and compliance frameworks in its disclosures.

Partnerships and integrations

Zeta integrates with common marketing, advertising and cloud ecosystems to enable activation and measurement across channels. Publicly disclosed partnerships typically include cloud providers, advertising platforms and data partners; these collaborations are used to accelerate integrations, broaden addressable inventory and incorporate advances from cloud/AI vendors into Zeta’s product roadmap.

Business model and markets

Zeta’s revenue mix, as described in company filings and analyst summaries, generally includes recurring subscription or platform fees, data and analytics services, and professional services for implementation and managed campaigns. The company targets large enterprise customers across retail, financial services, travel & hospitality, telco and other industries with substantial customer bases and advertising spend.

Primary customer needs addressed by Zeta include: customer acquisition at scale, retention and lifecycle marketing, omnichannel personalization, and improved campaign measurement. Zeta competes in the MarTech and advertising-technology landscape against many established firms and specialized vendors that provide CDP, marketing automation and ad activation services.

Financial performance

This section summarizes financial trends at a high level based on public filings and analyst coverage. It is not investment advice and readers should review the original SEC filings and audited reports for verified figures.

Revenue and growth: company reports and analyst summaries indicate Zeta has pursued revenue growth with investment in product development and sales. Growth rates have varied quarter to quarter; references in analyst coverage highlight the balance between investing for scalability and moving toward adjusted profitability.
Profitability: like many growth-oriented Cloud/MarTech companies, Zeta has had periods of operating losses while investing in growth. Key metrics tracked by analysts include gross margin, operating margin, adjusted EBITDA and free cash flow.
Guidance and analyst estimates: sell-side analysts publish forward estimates; these are summarized in analyst reports and aggregated on financial data services cited below. For current guidance and quarterly details, refer to the company’s latest earnings release and 10‑Q/10‑K filings.

Historical financials

Annual and quarterly revenue and profit/loss trends are reported in the company’s SEC filings (10‑K for annual, 10‑Q for quarterly). Important inflection points referenced in public commentary include major product launches, acquisitions that expanded data or capabilities, and shifts toward subscription revenue models. Detailed historical figures should be obtained from the official filings or financial databases.

Key financial metrics and ratios

Commonly cited stock metrics for public companies like Zeta include market capitalization, revenue multiples (EV / revenue), P/E (if profitable at a GAAP net income level), and analyst forward multiples. As an example of near-term market snapshot metrics, see the trading snapshot below; for calculated ratios and up‑to‑date market capitalization, consult financial data providers and the company’s exchange filings.

Stock information

Ticker symbol: ZETA
Exchange: New York Stock Exchange (NYSE)
Security type: Common shares (single public share class as listed in investor materials)

For ISIN, shares outstanding, float, and the formal IPO/listing date and offering details, investors should consult the company’s SEC registration statement and investor relations disclosures for the definitive numbers and exact dates.

Trading snapshot (market data as reported)

As of Jan 26, 2026, according to AP’s most active lists and market reporting, Zeta Global Holdings Corp. (zeta global stock) was reported with the following intraday snapshot on the NYSE: last trade roughly $22.22 and daily volume about 2.26 million shares on one listing and similar volume figures on other compiled lists. (Reported values originate from market-data summaries published by news organizations and exchanges; see References.)

This intraday snapshot is provided for context only. For live prices, real-time charts, and the latest trade data, use a market data terminal or a trading platform—Bitget’s market interface is recommended for users seeking an exchange experience that supports spot trading and market monitoring. Note: Bitget is mentioned here only as a platform option; consult the platform’s market pages for live quotes and trading availability for U.S.-listed securities.

Trading history and performance

Since listing, the zeta global stock has shown periods of higher volatility consistent with growth-oriented technology and MarTech peers. Price history includes multi-month trends, responses to quarterly earnings, and market moves tied to broader sector performance and macroeconomic news. For historical price charts (including all‑time high/low and 52‑week range), refer to financial-data providers and the company’s investor relations materials.

Market capitalization and liquidity

Market capitalization for the zeta global stock moves with share price and outstanding share count. Daily traded volume typically ranges in the low millions on many trading days (see the Jan 26, 2026 snapshot above). Institutional and retail interest, news catalysts and sector flows influence liquidity; for exact market-cap figures at any given time, consult a live market data source.

Analyst coverage and price targets

Zeta is covered by multiple sell-side research analysts and independent equity research services. Analyst notes often include rating recommendations, target prices and earnings estimates. Consensus estimates and rating distributions change over time; readers should consult recent analyst reports and aggregated research summaries to see the latest consensus and the range of price targets.

Ownership and major shareholders

Major institutional holders and insider ownership percentiles are reported in the company’s periodic SEC filings and on financial-data services that aggregate 13F reports and Form 4 filings. Institutional ownership and insider transactions can influence market perceptions of the zeta global stock; for a current roster of top holders, consult the latest 13F/Proxy and Form 10‑K/10‑Q disclosures.

Corporate governance and leadership

Zeta’s corporate governance disclosures (board composition, committee structure, and executive biographies) are included in its SEC proxy statements and investor relations materials. The company’s executive team and board members are listed in those filings and are updated periodically with new appointments or departures. Executive compensation, equity grants and related-party transactions are detailed in the proxy and periodic filings.

Mergers, acquisitions and investments

Over time Zeta has pursued acquisitions and strategic investments intended to expand its data assets, product capabilities, or market reach. Company press releases and SEC filings explain the business rationale and accounting treatment for material transactions. Acquisitions have been used to augment identity, data partnerships and marketing execution capabilities; precise deal terms are disclosed at the time of closing.

Legal, regulatory and privacy matters

Given Zeta’s reliance on consumer data, privacy, consent management and regulatory compliance are material considerations. The company’s public filings describe privacy practices, regulatory frameworks the business consults (for example, U.S. and international data-protection laws), and investments in compliance programs. Any material lawsuits, governmental investigations, or regulatory actions are disclosed in the company’s periodic reports when required under securities laws.

Users should review the risk-factor disclosures in the company’s 10‑K and 10‑Q filings for detailed, company-provided descriptions of legal and regulatory risks.

Risks and criticism

Key business risks commonly noted by company disclosures and independent analysts for data-driven MarTech firms include:

Data privacy and regulatory risk: changes in privacy laws, consent frameworks or enforcement actions can affect data access and monetization.
Competitive intensity: the market includes many specialized vendors and large cloud/ad-platform competitors, leading to pricing pressure and rapid innovation.
Concentration and customer retention: dependence on a small set of large customers could create revenue volatility if contracts change.
Technology and execution risk: delivering reliable identity resolution and AI-driven personalization at scale requires continual investment in engineering and data governance.

Public criticism, when present, typically focuses on data practices or the real-world effectiveness of large-scale personalization; the company responds to such concerns through privacy documentation, customer agreements and technical controls. For specifics about any legal claims or disputes, consult the company’s SEC filings and public statements.

Investor relations and reporting

Zeta publishes regular investor communications including quarterly earnings releases, investor presentations, SEC filings (Form 10‑Q, Form 10‑K, and proxy statements), and conference call transcripts. Investors seeking formal disclosures should start with the company’s investor relations page and the SEC EDGAR database for authoritative documents.

Earnings cadence: quarterly results are released each quarter, followed by a conference call where management answers analyst and investor questions. Official guidance (if provided) and forward-looking statements appear in earnings releases and investor presentations; these are accompanied by risk disclosures as required by securities laws.

References

Key sources used to compile this article (for verification and further reading):

Zeta Global investor relations — stock info and SEC filings (company-provided filings and investor materials)
AP market-data reports (most active lists) — market snapshot and daily trading figures (as cited below)
Yahoo Finance — ZETA quote and company summary pages
CNN Markets — ZETA quote
CNBC — ZETA profile and market updates
TradingView — NYSE:ZETA identifiers and charting data
StockAnalysis — company and analyst summary
Macrotrends — historical price data for ZETA
Wall Street Journal — market-data and company page
Seeking Alpha — news, transcripts and analyst commentary

Reported market snapshot date: As of Jan 26, 2026, according to AP’s most-active stocks reporting and market-data summaries that included Zeta Global Holdings Corp. (see AP market lists published Jan 26, 2026).

External links and where to get real-time market data

Official company website and investor relations page (search for Zeta Global investor relations)
Real-time market data and charting platforms (search under NYSE:ZETA)

Note on trading platforms: if you plan to monitor or trade the zeta global stock, consider using a regulated market data and execution platform. For users of Bitget products, Bitget provides market monitoring and execution tools; for custody and wallet needs related to digital assets, consider Bitget Wallet where applicable. This mention is informational; consult platform terms and product pages for supported securities and regulatory coverage in your jurisdiction.

Important disclaimers

This article is informational and factual in nature. It is not investment advice, a recommendation, or an endorsement of any securities. Readers should perform their own due diligence and consult licensed financial advisors or the company’s official filings before making investment decisions. All statements about reported prices and volumes cite published market summaries as of Jan 26, 2026; live prices and volumes fluctuate throughout trading.

How to learn more or stay updated

Read the company’s most recent 10‑K and 10‑Q for verified figures and legal disclosures.
Check major financial-news outlets and market-data providers for live quotes and analyst updates.
Use an execution and market-data platform to track live price action—Bitget is one platform option for traders who want market and execution features; refer to Bitget’s platform documentation for available markets and compliance details.

Explore more: for product-level details, technical documentation and customer case studies, visit Zeta Global’s official product and investor pages and consult third-party analyst coverage to get a balanced view of the company and the zeta global stock.

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