A Deere executive recently stated that the large-scale agricultural industry in North America is expected to face an overall decline of 15% to 20% this year.

This forecast highlights the severe situation of weak demand in the agricultural machinery market. Industry observers point out that multiple factors have contributed to this downward trend. Fluctuations in agricultural product prices, pressure on farmers' incomes, and the impact of climate change on cultivation cycles have all, to varying degrees, dampened the willingness to invest in agricultural equipment. Notably, as a global leading agricultural machinery manufacturer, Deere's performance expectations are often regarded as an important indicator of the health of the agricultural economy.