Visa Extends Global Partnership with Red Bull Racing in Multi-Year Deal

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On February 19, Visa Inc. (NYSE:V) announced a multi-year extension and expansion of its global partnership with Red Bull F1 Team’s Oracle Red Bull Racing and Visa Cash App Racing Bulls. The renewed deal builds on the relationship that first began in 2024 and reflects Visa’s continued focus on Formula One, one of the fastest-growing sports globally. The agreement also brings new branding opportunities, expanded hospitality access, and more immersive experiences across both teams. Visa will remain the Title Partner of Visa Cash App Racing Bulls Formula One Team and its F1 Academy Programme, strengthening its visibility both on and off the track.

Frank Cooper III, Chief Marketing Officer, Visa, made the following comment:

“This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce. Both Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways — and this next chapter expands how we show up across the sport.”

Under the updated agreement, Visa will continue as a major partner of Oracle Red Bull Racing while gaining additional on-car branding placements. This includes maintaining a visible presence on the front wing of the RB22. Visa has also secured exclusive rights in the retail banking category, along with broader pass-through rights that further expand its commercial reach.

The partnership will also extend into the F1 Academy through the Red Bull Racing Academy Programme. As the all-female racing series enters its fourth season, Visa will match Red Bull’s commitment by supporting two cars on the grid. This move reinforces Visa’s support across Red Bull’s presence in both Formula One and F1 Academy. The expanded agreement also provides Visa with greater access to the team and a wider range of premium experiences tied to the partnership.

Visa Inc. (NYSE:V) operates as a global payments technology company. It enables digital payments and money movement in more than 200 countries and territories, connecting consumers, merchants, financial institutions, and governments. The company delivers these services through its Payment Services segment.

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