Why Did Planet Fitness Stock Hit 52-Week Low Today?

Planet Fitness, Inc. (NYSE:PLNT) fell in early trading on Tuesday after the company paired a strong quarterly beat with a cautious outlook.

Investors focused on softer guidance and management's plans for continued expansion.

The company reported fourth-quarter adjusted earnings per share of 83 cents, beating the analyst consensus estimate of 79 cents. Quarterly sales of $376.258 million (up 10.5% year over year) outpaced the Street view of $367.892 million.

Quarterly Metrics

System-wide same club sales rose 5.7% year over year. System-wide sales climbed to $1.3 billion from $1.2 billion in the prior-year period.

Franchise segment revenue increased 9.6%, corporate-owned clubs segment revenue increased 7.4%, while equipment segment revenue increased 15.3%.

In the quarter under review, adjusted EBITDA increased $15.4 million to $146.3 million from $130.8 million in the prior year period.

Planet Fitness opened 104 new clubs system-wide during the period, including 93 franchisee-owned locations and 11 corporate-owned sites, bringing its total to 2,896 clubs as of Dec. 31, 2025.

"We ended the year with approximately 20.8 million members, and a global footprint of nearly 2,900 clubs, reinforcing the quality of our member experience and our core conviction that anyone can get a great workout at Planet Fitness for an incredible value," said Colleen Keating, Chief Executive Officer. 

The company exited the quarter with cash and marketable securities of $607 million, which includes cash and cash equivalents of $345.7 million, restricted cash of $66.3 million and marketable securities of $195.0 million.

Outlook

The firm forecast 2026 adjusted EPS of $3.35 to $3.38, much lower than the $3.54 analyst estimate, and projected revenue of $1.443 billion, also under the $1.459 billion consensus.

Planet Fitness expects to place about 150 to 160 sets of new equipment in franchisee-owned locations in 2026.

The company also forecasts about 180 to 190 system-wide new club openings for the year ending Dec. 31, 2026.

Planet Fitness expects 2026 System-wide same club sales growth in the 4% to 5% range and an adjusted EBITDA to increase approximately 10%.

PLNT Price Action: Planet Fitness shares were down 9.11% at $82.48 at the time of publication on Tuesday. The stock is trading at a new 52-week low.

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