Taboola (TBLA) 2025 Annual Revenue Grows 8% to $1.91B as Profitability Metrics Rise

Taboola.com Ltd. (NASDAQ:TBLA) is one of the most promising penny stocks under $5 to buy. On February 25, Taboola announced financial results for Q4 and the full year 2025, with annual revenue rising 8% to $1.91 billion. The company’s core profitability metric, ex-TAC gross profit, grew 7% year-over-year to $713.5 million, while adjusted EBITDA reached $215.5 million with a stable 30% margin.

The company’s growth is increasingly driven by its Realize platform, which has improved advertiser retention and attracted non-scaled advertisers, contributing to a 6% annual increase in the scaled advertiser base. Geographically, international markets now represent 53% of total revenue, outperforming mature US markets.

Taboola.com Ltd. (NASDAQ:TBLA) also highlighted its massive publisher reach, with its technology integrated across 14,000 properties to engage over 600 million daily users. This scale, combined with a focus on high-value verticals like personal finance, which generated $120 million in annual revenue, remains a central pillar of its expansion strategy. For 2026, Taboola issued revenue guidance of $2.0 to $2.05 billion and adjusted EBITDA between $222 and $236 million.

Taboola.com Ltd. (NASDAQ:TBLA) operates an AI-based algorithmic engine platform in Israel, the US, the UK, Germany, and internationally. It offers Taboola, which is a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web.