A footwear company's shares are making news. Credit goes to tariffs—and President Trump

Main Highlights

• Weyco, a company that owns several footwear brands, has experienced a notable increase in its stock price this month.

• This surge is partly linked to attention from a high-profile supporter: former President Donald Trump, who is reportedly fond of Weyco's Florsheim shoes.

What’s fueling the recent buzz around Weyco’s stock? It appears the answer may lie in presidential footwear preferences.

Based in Milwaukee, Weyco Group (WEYS)—the parent company of brands such as Nunn Bush and Forsake—saw its shares climb roughly 10% throughout March, though there was a dip in today’s trading.

Part of the company’s recent momentum can be traced to President Trump’s well-publicized appreciation for Florsheim shoes. According to a Wall Street Journal article and subsequent media coverage, Trump not only wears Florsheim shoes himself but is also known to purchase them as gifts for staff, commentators, and members of Congress.

Over the past year, Weyco’s stock has risen about 10%. However, the company reported a decline in fourth-quarter sales earlier this month, attributing the drop to price increases and reduced wholesale activity in North America.

Weyco has also been in the news for its legal efforts to recover tariff payments, joining other businesses seeking rebates.

During a recent conference call, as documented by AlphaSense, company executives revealed that tariffs had driven up costs by as much as 50% on certain products last year, putting pressure on profit margins.

The Supreme Court has recently overturned several tariffs imposed during the Trump administration, leaving their future uncertain. "We anticipate ongoing cost volatility in 2026," said Weyco CEO Tom Florsheim Jr. during the call. "Our strategy is to remain flexible with our pricing and margins to preserve our historical profitability."